SEO for Startups

What are the main SEO challenges associated with startups? As a startup, how do you compete with Goliath-sized pre-existing brands that currently dominate the SERP? How do you make an impact when your budget is lower, your team is smaller and your domain is less authoritative?

Those are some of the topics that Dixon Jones explores in episode 10 of the Knowledge Panel with Fabrizio Ballarini from Wise, Hellen Benavides from giffgaff and Kerstin Reichert from Tide.