What Your Audience Wants Vs What They Need And How To Know This & Use It Strategically

In today’s episode, I’m joined by someone who has had one of the most profound impacts on both my life and business over the last few years—Samson Odusanya, an incredibly talented Somatic Guide and Breathwork Facilitator. Samson’s journey is one of resilience, transformation, and deep personal growth. We talk about everything from his early struggles and pivotal moments in life to his discovery of breathwork, somatic practices, and what it truly means to embody presence. This conversation left me reflecting deeply on my own journey, and I know it’ll do the same for you.

Are you accidentally marketing what your audience needs instead of what they actually want? In today's episode, I'm breaking down one of the most common mistakes I see entrepreneurs make — and how it's probably costing you leads and sales without you even realizing it. I'll walk you through real examples, simple exercises to shift your messaging, and how to authentically speak to your ideal customer's true desires without watering down your expertise. If you want easier sales and more momentum, this episode is a must-listen!  

Ever feel like content creation is just another overwhelming task on your never-ending to-do list—especially when you're already juggling so much? In this episode, I’m diving into how to create powerful, in-depth content without burning out. I share mindset shifts, practical tips, and real talk around consistency, comparison, and how to make content creation feel easier and more aligned with you. Tune in now!

In today’s episode, I sat down with the incredible Lisa Vee, and we went deep. From the wild story of how we met to the power of mentorship, trusting yourself, and navigating big pivots in business and life – this episode is full of raw, real moments. Lisa shares how she went from postpartum struggles and leaving a high-stress job to building a business that recently hit its first $10K month. We talk about messy action, perfectionism, the highs and lows of launching, and why believing in yourself is the most non-negotiable piece of the puzzle.

What’s going to make your marketing stand out as everything gets louder and more automated? In today’s episode, I’m diving into my predictions for where things are headed—and what you really need to focus on if you want to stand out. From the growing importance of messaging and creativity to the role AI is starting to play in shaping content, I’m sharing what we’re seeing on the front lines with clients and inside my own team. Plus, we’ll talk about why polarizing content matters more than ever and how to meet your audience exactly where they’re at. If you’re ready to stay ahead of the curve, this episode is for you.

If you’ve ever felt the pressure to hold it all together or questioned what you’re really chasing, this episode is for you. I’m sitting down with Jenn Kennedy for a raw and powerful conversation about walking away from a 7-figure business, healing the addiction to doing, and redefining success as a female breadwinner. We dive into what it really feels like to untangle your identity from achievement, why surrender isn’t something you can force, and how true healing often requires completely letting go. Tune in for a conversation about building success on a completely new foundation.

If you’ve ever felt like the pressures of work and life are pulling you in different directions, this episode is for you. From the struggles that have been weighing on me, to the practical solutions I’m implementing, I’m sharing an honest, behind-the-scenes look at what it really takes to move through tough moments. Let’s dive into the lessons, strategies, and mindset shifts I’m using to find balance and keep moving forward.

On this first episode of the Embodied CEO podcast, I’m bringing on a special guest—my friend and the incredible photographer who has been behind the scenes of all my retreats and events for the past seven years. She’s captured so many pivotal moments in my journey, and today, she’s stepping in front of the mic to help me answer YOUR questions -- no prep, no filters, just real, unfiltered answers. Tune in now!  

Are you ready to master the art of live launching? In today’s episode, I’m breaking down the four key phases of a million dollar live launch. Whether you’re new to live launching or looking to improve your process, this episode will give you a clear, structured approach to making your next launch a success. Let’s dive in!

In today’s episode, I’m sharing 3 key shifts my team and I are making in our marketing strategy—things I believe are essential for where the industry is heading. We’re doubling down on content creation and audience growth (but not in the way you might think), refining our evergreen sales strategies, and making space for more creativity. If you’ve ever felt stuck or uninspired in your content, this episode will give you a fresh perspective on staying consistent, intentional, and aligned.