Love, work, and seeds: How we got started selling seeds. Noel Ruiz Homestead Culture
What happens when we follow our hearts, embrace uncertainty, and allow our passions to shape our livelihoods?In this episode of Going to Seed, Noel Ruiz shares the personal journey that led him and his sweetheart, Anne, to create Homestead Culture, a small family seed business in southern Oregon.Beginning with a period of profound life changes, Noel describes how gardening, permaculture, and volunteering on farms helped him discover a more fulfilling relationship with work, community, and the natural world. Reconnecting with Anne, the couple pursued their shared dream of homesteading, eventually discovering an unexpected opportunity to grow and sell seeds.With little money, limited experience, and a small rented garden, they began producing seeds for Restoration Seeds while developing their own online catalog. Noel describes how curiosity, supportive mentors, simple tools, and a willingness to experiment helped their business grow. Their offerings expanded to include vegetables, flowers, herbs, wild foods, and perennial plants.Along the way, Noel explores the practical advantages of seed farming, the joys of involving their young son in the garden, and their growing interest in genetically diverse crops, grexes, and landraces.More than a story about starting a seed business, this conversation celebrates love, serendipity, cooperation, and the courage to pursue meaningful work without waiting for perfect circumstances.Discover Homestead Culture at homesteadculture.com