The Elite Coach Podcast

Ever wonder what separates the top 1% of personal trainers from everyone else? In this episode, I returns with insights from my recent Assessment Workshop that could revolutionise your personal training business.Discover why most trainers completely skip the assessment process and how this creates a massive opportunity for you. I break down my top 5 takeaways that will transform how you structure programs, retain clients, and increase your income—all while becoming a more thoughtful, less biased coach.Learn how proper assessment techniques can help you:Instantly differentiate yourself in a crowded marketplaceCreate phase-based programming that keeps clients committed for months longerNaturally upsell more sessions per week (without the awkward sales pitch)Remove your coaching biases for better client resultsWhether you're struggling with client retention or looking to justify premium pricing, this episode delivers actionable strategies to elevate your PT business through the power of proper assessments. Don't miss these insights that had workshop attendees completely rethinking their approach to client onboarding!

In this episode I sit down with Benny Price, Operations Lead for RTS Global, to explore the often unspoken realities of investing in yourself as a fitness professional. Benny openly shares how taking out loans for education and prioritising learning over quick wins shaped his career trajectory - from teaching in Southeast Asia to working with world-class athletes.The episode challenges modern coaching culture, where social media influence often overshadows practical expertise. Through stories of financial struggles, educational gambles, and career-defining moments, Benny reveals how being willing to invest time and money into genuine education - even when it means short-term sacrifice - creates long-term success that automated DMs and follower counts can't replicate.You will hear raw insights about the real cost of becoming great at your craft, including Benny's journey from being "begrudgingly" present at his first RTS course to leading global operations. The conversation explores why some coaches achieve sustainable success while others chase quick fixes, and how surrounding yourself with the right mentors - even when it stretches your resources - ultimately shapes your professional DNA.Whether you're considering a major educational investment or questioning the true path to coaching excellence, this episode offers an honest look at what it really takes to build lasting expertise in an industry often distracted by surface-level success.

In this candid and insightful conversation, I sit down with Mark Strathern to dive deep into what makes truly effective fitness coaching. Drawing from our combined decades of experience, we explore the evolution of our coaching philosophies and why the industry needs to move beyond surface-level solutions. Together, we challenge industry norms, discussing why technical knowledge alone falls short and how coaches often mishandle client trust. Through shared stories and experiences, we tackle crucial topics like the value of saying "I don't know," the problem with coach superiority complexes, and why sustainable results come from understanding human psychology rather than just exercise science. Our conversation offers a masterclass in building genuine client relationships and the importance of continuous learning, whether you're a veteran trainer or just starting your coaching journey.

In this episode, I tackle the crucial balance between delivering exceptional client service and running a profitable personal training business. Learn practical strategies for maintaining high-quality client care while building a sustainable business model. Perfect for personal trainers looking to scale their practice without compromising on service quality.

Join me for a candid year-in-review episode examining the biggest trends and developments in the fitness industry throughout 2024.  From the evolving landscape of business mentorship and online coaching to the rise of Hyrox and emerging weight loss quick fixes. I offer my unfiltered perspectives on what shaped the industry this year.  This quick-fire episode provides an entertaining and insightful look back at the year's most notable fitness industry developments.

In this episode, I’m joined by Anthony Barnes. We dive deep into what makes a successful fitness coach in today's evolving industry.  While initially setting out to discuss predictions for 2025, the conversation evolves into a masterclass on the often-overlooked aspects of coaching: the power of meaningful client conversations, building trust, and understanding identity change.  We explore how emerging trends like Ozempic and AI might reshape the fitness industry, but emphasise that the true value of coaching lies in the ability to connect with clients on a deeper level.  Whether you're a seasoned professional or new to the industry, this episode offers practical wisdom on becoming a more effective coach through better communication and understanding of human behaviour.

Overwhelmed by program design? In this episode, I break down my systematic approach to creating effective workout programs. Learn how to build a reliable framework based on client assessments, goals, and time constraints - without getting lost in unnecessary complexity.  Whether you're new to personal training or looking to streamline your process, discover how to create individualised programs using templates while maintaining client specificity. Perfect for personal trainers seeking a more confident and structured approach to program design.

In this episode, I explore two topics for PT’s: The ethics of Black Friday promotions and my problem with it. And my groundbreaking insights from a cadaver workshop.  Learn why most trainers' approach to Black Friday deals may be damaging their business, and discover how real human anatomy challenges everything your textbooks taught you about exercise science.  From the myth of muscle isolation to the surprising truth about the lats, this episode will transform how you think about program design and client relationships. Essential listening for any trainer serious about elevating their coaching practice.

Are your clients struggling to stay consistent with their fitness goals? In this episode, I challenge the traditional approach to client motivation and reveal why relying on a single "why" might be sabotaging your clients' success. Drawing from real client experiences, I break down how to create a network of motivators that keep your clients committed even when their primary motivation dips. You'll discover: Why the standard approach to motivation often fails How to uncover and leverage multiple motivators for client success A practical framework for creating "side missions" that reinforce habits Real-world examples of turning struggling clients into consistent achievers Implementation strategies you can use in your very next session Perfect for personal trainers who want to improve client retention and results. Whether you're a new trainer or a seasoned pro, this episode will transform how you approach client motivation.

Tired of watching other trainers crush their challenge launches while yours fizzle out? In this episode, we're talking about why most fitness challenge launches fail – and how to make sure yours doesn't. You'll learn the 5 cringe-worthy mistakes that tank launches faster than you can say "burpee," and get a step-by-step blueprint for creating a launch that'll be your biggest yet. We'll dive into real-world examples from trainers who've cracked the code, including how one trainer turned a simple PDF into 600 new leads and a sold-out program. Whether you're a newbie or a seasoned pro looking to up your launch game, this episode is packed with actionable strategies you can start using today. Get ready to learn: Why starting your launch prep earlier than you think is crucial The power of a "timely lead magnet" (and how to create one) How to build anticipation without being annoyingly salesy The counterintuitive pricing strategy that could skyrocket your sign-ups The often-neglected post-challenge plan that turns participants into long-term clients Warning: This episode contains tough love, straight talk, and strategies that might just make you uncomfortably successful. Listen at your own risk!