The Conscious Podcast

Are you sitting comfortably for some spooky law firm marketing tales?On this episode of The Conscious Podcast, Maddie and Ellie recount some of the marketing horror stories that have become legend at Conscious.But fear not, they also give you advice on how your law firm's marketing strategy can avoid such an untimely fate!

On this episode of The Conscious Podcast, we're joined by Laura Lack, Community Manager at The Law Firm Marketing Club.This episode explores Laura's background in law firm marketing, what it means to be a member at LFMC, and the ways that this community is helping to shape the legal marketing landscape.Laura's LinkedIn: https://www.linkedin.com/in/lauralacklfmc/Law Firm Marketing Club's website: https://www.lawfirmmarketingclub.com

The Conscious Podcast is back for Season 3!To kick off the season, we examine one of the biggest challenges facing law firms today in this episode: attracting and retaining the next generation of legal talent.Co-hosts Marketing Executive Ellie Phillips and Social Media Manager Laura Morris were joined by Dino Dullabh, co-founder of the Law Training Centre — the UK’s first fully online accredited training provider for aspiring solicitors, lawyers, and paralegals.Dino works directly with law students, graduates, and career changers every day, giving him a unique perspective on what new entrants into the legal profession are really looking for, the barriers they face, and how firms can adapt their recruitment strategies to meet these expectations.

In this episode, we’re diving into the world of law firm culture with Amy Sawbridge, brand and people strategist and founder of Sawbridge Consulting.We talk about why culture is no longer a 'nice to have' in professional services, how law firms can align brand and values to attract and retain top talent, and what it takes to create meaningful change that’s more than just a perks package.

In this episode, we’re diving into the SEO shake-up sparked by AI.Is traditional search really on its way out? Or is this just another evolution that savvy firms can ride to their advantage?We’re joined by Search Marketing Manager Matt Nicholls, who shares grounded insights, fresh data, and clear-headed advice for firms feeling overwhelmed by AI hype.

This year, Mental Health Awareness Week focuses on ‘community’ - something that’s vital for good mental health, especially in high-pressure environments such as law firms.In this episode, I’m joined by Patrick Melville from Melville Mental Solutions (MMS) to explore how law firms can build stronger communities that support wellbeing and good mental health. Patrick is an ex-marketer and recently had his own wellbeing trauma. He re-trained to be a mental health expert and is now focused on being the catalyst to empower anyone's mental health through his mental health programmes, including with MHFA England. He is also a LawNet preferred supplier and brings a unique insight into mental health through his own experiences and expertise in the industry. 

In this episode of The Conscious Podcast, we’re joined by Joanna Cunningham, Head of Digital PR at Conscious, to explore how law firms can leverage digital PR to enhance their online presence.We break down the key differences between traditional and digital PR, discuss the essential components of a successful PR strategy, and dive into real-world examples of impactful campaigns.Joanna also shares expert tips on media outreach, reactive PR, and using data-led campaigns to boost visibility. Plus, we look ahead to emerging digital PR trends in 2025 and beyond.If you’re a legal marketer looking to elevate your firm’s PR efforts, this episode is packed with actionable insights you won’t want to miss!

Guest and Law Firm Marketing Club Community Manager Sophia Stancer, discusses the latest findings from the ‘What Clients Want’ survey. In its fifth year, this research has become the leading study of its type in the UK legal sector and is an invaluable tool for law firms to understand what clients look for when choosing a law firm, their experiences and expectations and the key issues that matter to them. 

In this episode of The Conscious Podcast, we welcomed Graham Archbold from Chorus Insight. Graham discusses the importance of getting client feedback, and how you can get detailed and beneficial client feedback.Graham's top advice is, "If you aren't going to do something with the client feedback you receive, don't bother doing it!"If you'd like to find out more about Chorus Insight, please go to: https://www.chorusinsight.com/

In this episode of The Conscious Podcast, I was joined by Anna Yarde, a Barrister at Harcourt Chambers.Anna, without meaning to, has become a big voice on LinkedIn in her chosen content pillars. Anna has built up a strong following, and a high level of engagement on her LinkedIn posts by investing in her personal brand.In this episode, Anna discusses how she has created her personal brand and her top tips for other barristers and lawyers wondering how to create a personal brand too.To connect with Anna on LinkedIn, please go to: https://www.linkedin.com/in/anna-yarde-6983b5b2/