The C Suite with Catherine

I am always so excited to meet someone I already know and admire through Instagram and that's just what happened with Danielle, the Founder & CEO of Lefty’s Right Mind: a full-service bespoke creative studio brings a client’s vision to life through creative direction, on-site activations and branded product. Through craftsmanship and customization, Lefty’s Right Mind fosters human connection while building brand loyalty and awareness. Today’s episode will include the term Bootstrap - which is the financing of a business through one’s own funds, through the use of revenue, and individual sources of capital sourced by the business owner (think small personal loans, lines of credit, and all around scrappiness).Followed by her left hand and a steadfast love for creative problem solving, designer Danielle Becker paints within the lines but dreams without boundaries. A self-proclaimed design nerd, with roots in graphic design and art direction, curiosity and discipline drive her artistry.We also talk about:Finance Definition: What is Bootstrapping and how can you bootstrap your business?Building a creative business focused on artists and elevating products and experiences through customization and fully bespoke events and collaborations.How to anticipate your cash flow when the nature of your business which relies on projects, collaborations, partnerships - all of which can be hard to predict.Core values and principles when building a team.Advice for women who are interested in small business and entrepreneurship.Resources:Website: Lefty's Right MindInstagram: @leftysrightmindThe Small Business PlannerSimple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so you can Focus on Consistent Monthly Growth” Click here to save your seat!Catherine’s Small Business Finance 101 Starter Course and learn how to plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community Reserve your copy of The Small Business Planner!

Join me for a solo episode today sharing a little bit about the backstory behind the newest resource from Cash Flow for Creatives -- The Small Business Planner: a step-by-step guide to plan and grow the business of your dreams. Click here to access a free chapter excerpt from the upcoming release of The Small Business Planner! (Link: https://www.cashflow-method.com/free-chapter/)

On Planning for the Worst-Case Scenario: Small Business Lessons from the Hollywood Writers and Actors StrikeThe C-Suite with Catherine is a podcast focusing on on entrepreneurship and small business finance through real career stories. This episode discusses the importance of planning for unexpected periods as an entrepreneur using the Hollywood actors' writers' strike as an example.We'll go over the importance of planning for THREE scenarios in your business:The Expected Case: When things go as planned, understanding your regular income and expenses.The Upside Case: Unexpectedly high demand and income, requiring adjustments to accommodate growth.The Downside Case: Or, what happens in the case of a dramatic drop in demand and income, necessitating preparation to cover fixed expenses and agility to survive challenging periods as a small business owner. The ongoing Hollywood strike exemplifies the importance of being ready for sudden changes in demand and income. Businesses can benefit from understanding their financial health and making proactive choices even during uncertain times. By preparing for different scenarios, businesses can navigate challenges and emerge stronger from unexpected disruptions.To access the resource mentioned in this episode, click here to access "Small Business Essentials: The 5 Key Numbers to Know in Your Business"

Are you avoiding your business finance because you dont know where to start? Or, because the entire topic makes your skin crawl? Are you waiting for the other shoe to drop?If you’ve ever asked yourself questions like, “Can I afford to pay all the bills? Why am I always the last person who gets paid? Am I saving enough for taxes? How do I start to feel more proactive in my business?” There's a huge block about money and shame and fear and it's all tied up in worth. Whether we're worthy enough to pay ourselves first. Whether we deserve a salary. How to navigate making sure we're paying our team, our contractors, the people that we work with and that make our businesses thrive.Today's episode was really inspired by the fact that pretty much every conversation I have with small business owners in my business starts the same way. They lean forward. We're usually on Zoom. They lean forward, look me dead in the eyes through the camera, and say, "Catherine, don't judge me."In today's solo episode, I'll be focusing on all of this as well as specific practical takeaways for small business owners and aspiring entrepreneurs. We also talk about:How to tap into powerful motivation to tackle the numbers in your businessThe ten most common questions I am asked by my clients Limiting beliefs that small business owners share and practical mindset shifts to push past this and drive toward what's next in your businessHow to get ahead of potential cash flow challenges in your businessResources:Click HERE to access the FREE Guide: How To Pay Yourself a Consistent Salary as a Small Business Owner Instagram: @cashflow.for.creativesWebsite: cashflow-method.comInstagram: @catherinepdvSimple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth” Click here to save your seat!Catherine’s Small Business Finance 101 Starter Course and Learn How to Plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.Other questions, or just want to say hi? Email me at [email protected]

Is it possible to pay yourself consistently as a small business owner?In today's solo episode, I'll be focusing on all of this as well as specific practical takeaways for small business owners and aspiring entrepreneurs. We also talk about:Finance Definitions: Accounts Payable and Accounts ReceivableMy three step process that you can use to plan to pay yourself a consistent salary How to get ahead of potential cash flow challenges in your businessLearning how to handle and organize the cash flowing in and out of your businessHow you can continue to improve your small finance skillsResources:Click HERE to access the FREE Guide: How To Pay Yourself a Consistent Salary as a Small Business Owner Instagram: @cashflow.for.creativesWebsite: cashflow-method.comInstagram: @catherinepdvSimple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth” Click here to save your seat!Catherine’s Small Business Finance 101 Starter Course and Learn How to Plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community. 

Are there simple strategies you can implement to improve your life as a business owner? How can I plan 90 days of cash flow without any stress? Is it possible to pay yourself consistently as a small business owner?In today's solo episode, I'll be focusing on all of this as well as specific practical takeaways for small business owners and aspiring entrepreneurs. We also talk about:Finance Definitions: Accounts Payable and Accounts ReceivableMy five step process that you can use to plan 90 days of small business cash flow without stressHow to get ahead of potential cash flow challenges in your business.Learning how to handle and organize the cash flowing in and out of your business.How you can continue to improve your small finance skills.Resources:Website with the free template: Cash Flow for Creatives (you’ll find it at the top of the site’s homepage!)Instagram: @cashflow.for.creativesWebsite: www.cashflow-method.comMy Personal Instagram: @catherinepdvSimple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth” Click here to save your seat!Catherine’s Small Business Finance 101 Starter Course and Learn How to Plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community. 

I'm flipping the script today, and answering questions from a variety of people, who play a number of roles in my life. If you want to know what it's REALLY like to be an entrepreneur, the answer is in this episode. If you want to know the biggest mistakes I've made, they're in here.If you want to know my best advice to someone just starting their business, yep, the answer is in here too!This episode is packed with off-the-cuff advice and little nuggets about myself I rarely talk about. Resources:Website: Cash Flow for CreativesInstagram: @cashflow.for.creativesWebsite: CatherinePDV.comInstagram: @catherinepdvSimple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth” Click here to save your seat!Catherine’s Small Business Finance 101 Starter Course and Learn How to Plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community. 

Felice Langkamp is the founder and director of My Cashmere, which she founded in February 2022 after spending five years with Tiffany and Co. in e-commerce client development and high jewelry. COVID-19 lockdown conditions inspired her business idea and her entrepreneurial spirit shifted into overdrive as she then set out to become a cashmere expert and create a supply chain to bring her brand to life. Her focus is on creating a sustainable start for her business to have a sustainable future. With a goal of bringing comfort and elegance to every woman’s wardrobe, Felice started her business in the midst of the pandemic. As a graduate of the GIA: Gemological Institute, she knows a thing or two about exquisite quality, the highest level of craftsmanship, and how to communicate all of the values of luxury to a potential target client base. She also focuses on sustainable fashion and believes in staying true to your visions and beliefs which can often be hard to do in the fashion industry. We also talk about:Finance Definition: What are profit margins and how do they impact your small business? How can you improve them over time?How important it is to network and form connections with other businesses in your industry.Projecting sales goals when you have little data to go onHow she went about finding her manufacturing partners and vendors. Staying true to your beliefs and values and keeping your business vision at the forefront.Advice for women who are interested in small business and entrepreneurshipResources:Website: MyCashmere.coInstagram: @mycashmere_coFacebook: My Cashmere CoSimple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so you can Focus on Consistent Monthly Growth” Click here to save your seat!Catherine’s Small Business Finance 101 Starter Course and learn how to plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community 

Kimberly Jenkins is an educator, researcher, and founder of The Fashion and Race Database. She is also the Founder of Artis Solomon, an education consultancy that provides academic and creative solutions for a more intelligent fashion system. In today’s episode, Kim gives a behind-the-scenes look into her transformation from academia to business owner and how she is learning to value her time, work, and services. With a mission of educating people about the sociocultural and historical influences behind why we wear what we wear Kim started her business,  The Fashion and Race Database, an online platform filled with tools that expand the narrative of fashion history and challenge mis-representation within the fashion system. It has grown from a free-to-use resource to a tiered database that is widely sought after by major universities and publications.Kim was also recently named to the Vogue Business 100 Innovators for her work amongst the top sustainability thought leaders changing the world of fashion. We also talk about:Finance Definition: What is a financial operating model?How important it is for businesses to be educated on issues of race and social justiceThe importance of staying firm about your worth and the value your services provideHow structure and routine are so important, especially as a small business owner working from homeHow creating a home office sanctuary helps with the emotional toll her job sometimes brings. Advice for women who are interested in small business and entrepreneurshipResources:Website: KimberlyJenkins.comInstagram: @kimberlymjenkinsWebsite: FashionandRace.orgSimple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so you can Focus on Consistent Monthly Growth” Click here to save your seat!Catherine’s Small Business Finance 101 Starter Course and learn how to plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community 

Katie’s entire life changed in the blink of an eye when she was diagnosed with a brain tumor five years ago. Not only did she survive the terrifying diagnosis, surgery, and recovery, but she was committed to thriving throughout the entire process. She has since gone on to run the NYC marathon, start a career in publishing, and land an internship at UChicago Medicine where she now works. After college, Katie worked in fashion and beauty PR, however she felt at sea in her roles, struggling to manage the day-to-day requirements of a corporate role due to her undiagnosed brain tumor. She decided to start her own jewelry line, which she was then able to license to another company (an entrepreneurial goal for many small business owners). Throughout the past decade, she shared how she has “gained so much from losing her mind.” Katie shares her inspiring journey from business owner to her new career as a licensed social worker with us in today’s episode.We also talk about:Finance Definition: "Assumptions" in financial modelingConquering Limiting Beliefs in BusinessThe inspiration behind her company and how she licensed itHer battle with a brain tumor and how it affected her personal and professional lifeHow she stayed positive and managed to thrive through the difficult diagnosisWhy we should normalize talking about dollar amounts when it comes to salary What turning 35 has taught herHow she transitioned her career into becoming a licensed social workerAdvice for others who are interested in small business and entrepreneurshipResources:Website: KatieSchloss.comInstagram: @katieschlosslswSimple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth” Click here to save your seat!Catherine’s Small Business Finance 101 Starter Course and Learn How to Plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.