<div>Today we conclude our A-Z of Business Marketing.  We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached Z.  Z stands for Zero-based budgeting.  <br>
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Business Marketer Dave Stevens hears from two experts on the topic today:  Marketing Strategy and Planning Lead at PwC UK David Nelson and Senior Consultant and Venture Manager at Selbey Anderson Group Julian Roberts.</div>


The Business Marketing Club Podcast

126: The A2Z of B2B Marketing Part 26:  Z is for Zero-based budgeting

<div>Marketer Dave Stevens speaks to CEO of GOA Marketing Dan Chorlton<br>
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223: Paid Search

<div>Marketer Dave Stevens speaks to MD of Edelman Business EMEA Andrew Mildren</div>


222: The Impact of Thought Leadership on Business Buying

<div>Marketer Dave Stevens speaks to MD of OST Marketing Luke Brynley-Jones</div>


221: How to Play LinkedIn’s Game and Win

<div>Marketer Dave Stevens speaks to culture expert Joanne Lockwood.</div>


220: Leading with Inclusion:  Transforming Workplace Culture

<div>Marketer Dave Stevens speaks to business marketer Sarah Donnelly</div>


219: Brand Purpose

<div>Marketer Dave Stevens speaks to marketing consultant Luan Wise</div>


218: Trends in Social Media Marketing

<div>Marketer Dave Stevens speaks to FTSE100 Comms Expert Ben Afia.</div>


217: Balancing Brand, Culture, and Customer Service

<div>Marketer Dave Stevens speaks to Product Marketing Manager at Zinklar Andrew Ainsworth</div>


216: Moving out of the UK

<div>Marketer Dave Stevens speaks to Founder of Curious B2B Marketing Charlie Whyman</div>


215: How Important are Sales Skills for Marketers?

<div>Marketer Dave Stevens speaks to Co-Founder of Shaped By Nick Farrar.</div>


214: Brand Revitalisation

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Technologie

Marketing

<p>A podcast for B2B marketing people who want to get on and stay ahead in the toughest profession in business.</p>


<p>Insight and inspiration from B2B marketers on a key current topic, advice from experienced CMOs on how to climb the career ladder, and top networking tips.</p>


<p>Theory and practical provided by the Business Marketing Club - a network for B2B marketers run by B2B marketers for passion, not profit.</p>


<p>For more information visit <a href="http://www.businessmarketingclub.org.uk">www.businessmarketingclub.org.uk</a></p>



126: The A2Z of B2B Marketing Part 26: Z is for Zero-based budgeting