The Brandtelling Podcast

The other day, I couldn’t remember what you call those giant office envelopes with a flap you lick and a metal thingy at the top you can use to make sure they’re extra tightly closed.They are, in fact, called 10 x 13 Clasp Gummed Manilla Envelopes.But at the time, I couldn’t recall the right name so I stumbled over my words, rambling about a big, tan-colored envelope.Has that ever happened to you when someone asks you, “Hey, what does your brand do?”That's what I'm talking about in this episode.Welcome to the Brandtelling Podcast for founders and brand leaders who want to build an unbreakable – and more profitable – brand.  ⁠The Brandtelling Podcast⁠ is hosted by Arthur Germain, Chief Brand Architect at ⁠Brandtelling ⁠where we turn scattered brand stories into a clear, consistent message system for your entire firm.

Almost every owner or founder of a growing professional services firm says –  at some point or another – this exact phrase:  “I need to get my brand OUT THERE.” I hear it all the time at networking meetings, in LinkedIn dms and on introductory calls.You don’t really mean – Out There – you mean something else that gives you greater connection to your customers.That's what I'm talking about in this episode.Welcome to the Brandtelling Podcast for founders and brand leaders who want to build an unbreakable – and more profitable – brand.  The Brandtelling Podcast is hosted by Arthur Germain, Chief Brand Architect at Brandtelling where we turn scattered brand stories into a clear, consistent message system for your entire firm.

One of the biggest attendee takeaways from a recent branding workshop I conducted is that it's necessary to obtain brand alignment throughout the entire organization. That is to say, you must have brand buy-in from the executives, the subject matter experts, the tech team, HR... everybody.But MSPs, engineering firms, and other professional services firms often have subject matter experts, practice leads, even partners, who don’t fully understand the customer experience and the image your brand is trying to convey.That's what I'm discussing in this episode of The Brandtelling Podcast.Welcome to The Brandtelling Podcast for founders and brand leaders who want to build an unbreakable – and more profitable – brand.  ⁠The Brandtelling Podcast⁠ is hosted by Arthur Germain, Chief Brand Architect at ⁠Brandtelling ⁠where we turn scattered brand stories into a clear, consistent message system for your entire firm.Podcast home page: ⁠https://thebrandtellingpodcast.com⁠Brandtelling: ⁠https://brandtelling.com

When B2B founders and brand leaders think they’re having a marketing problem, they often tell me the same thing: “We need a new website.”Here’s a secret: You don’t need a new website. You need a brand refresh.Welcome to The Brandtelling Podcast for founders and brand leaders who want to build an unbreakable – and more profitable – brand.  The Brandtelling Podcast is hosted by Arthur Germain, Chief Brand Architect at Brandtelling where we turn scattered brand stories into a clear, consistent message system for your entire firm.Podcast home page: https://thebrandtellingpodcast.comBrandtelling: https://brandtelling.com

Growth is the most common reason your brand story falls apart.And it doesn’t seem to matter whether you’re running an MSP, an engineering firm, a small manufacturing shop, or a law firm.That's weird, right?Not your competitors. Not the market. It’s your growth!I've found that three moments do most of the damage.I’m going to talk about that in this episode.Welcome to The Brandtelling Podcast for founders and brand leaders who want to build an unbreakable – and more profitable – brand.  Hosted by Arthur Germain, Chief Brand Architect at Brandtelling where we turn scattered brand stories into a clear, consistent message system for your entire firm.

As a business owner or founder, there’s a good chance that you used to work for someone else. Some of us were focused on the future and always saw ourselves launching and building our own business. Others became "accidental" entrepreneurs following an exit from a corporate position. In any case — directed or accidental — your perception of what a business should look like is shaped by your past experiences — the good, the bad and the ugly.There is a good chance that you built your own brand to create a more empowering experience in business. For some people, that means feeling less stressed and indebted to their job by pivoting inside a job, or taking the leap to build their own business. That requires a big shift in their perception of what they should expect from a business.And that’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Joan Gaffney, founder and Chief Executive Coach at ShiftNova Coaching & Advisory where she helps people create a healthy relationship with their careers and businesses.The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.ShiftNova Coaching & AdvisoryWebsite: https://shiftnova.com/LinkedIn: https://www.linkedin.com/in/joangaffney/

If you’re a business owner or founder of a growing business you may find yourself hiring a variety of employees into your company. You want people who can help your clients in the same way that you would. You really don’t want another you. Instead, you want employees who provide a different set of skills. You want to hire for a good fit. Someone who plays well with others. Someone who brings something different to your table.And sometimes, instead of hiring — now you find yourself involved in firing. What does that do to your brand?For most business owners, this isn’t what you imagined running a business would be. And that’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Nicole Craveiro, founder of CraveHRO, a boutique HR firm dedicated to providing HR solutions to small business employers.The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.CraveHROWebsite: https://www.cravehro.com/LinkedIn: https://www.linkedin.com/company/cravehro/

As a business owner or founder, you may run a couple of different brands. You may have sub-brands or brand extensions. Different brands may have a different look and feel — and certainly a different message for different audiences. But imagine you were overseeing a thousand brands or ten thousands brands. Each of those brands also needs its own identities and audiences. That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is a true media wrangler — Dave Behar, of Behar Brands, founded ion networks, the self-proclaimed, Network of Champions. Ion Network operates over 25,000 local channels in North America spanning across sports, personal brands, and content creators. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.Dave Behar - Ion NetworksWebsite: https://ions.com/ Email: [email protected]

In business, we say two things all the time — first, you only have a short amount of time to connect with your prospects. And second — you want to tell them a story to capture their imagination. But one of the biggest challenges facing many business owners and founders is choosing the right stories to tell — both to their prospective customers AND to themselves.With proper guidance and a bit of courageous work, business owners can discover a NEW story that can totally set them and their business apart. That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Seth Donlin who works with coaches, consultants and other subject-matter experts to help them become better, more authentic and more inspiring storytellers so they can confidently be themselves and tell the stories that help them connect with their ideal audiences.The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.Seth DonlinWebsite: https://www.sethdonlin.com/LinkedIn: https://www.linkedin.com/in/sethdonlin/

Every business owner or founder has a secret wish — a secret desire. They want to be the magic ingredient in their customer’s success story. We're thinking magic, like Obi Wan in Star Wars — someone who brings some mystery, wizardry and guidance that makes the main mission possible. It’s like a special thumbprint that you leave with your clients.How can brands take that formula and use it with their own clients?That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest brings a little mystery and magic to branding. Jimi Gibson, in his day job, is Vice President of Brand Communications at The Thrive Agency, a huge full-service digital marketing agency that delivers massive and sustainable growth. BUT, Jimis is also is a magician and a TedX speaker. He has produced large-scale illusion shows for theme parks, operated his own magic theatre, appeared on the Food Network, and created product launches for major corporations. Jimi has performed across the U.S. and Canada including the MGM Grand in Las Vegas. He was a two-time finalist in a prestigious competition against other magicians, worldwide. He's going to bring a little magic to our podcast!The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.Jimi GibsonLinkedIn: https://www.linkedin.com/in/jimi-gibson/Thrive Agency: https://thriveagency.com/Jimi on TedX: https://www.ted.com/talks/jimi_gibson_you_have_magic_power_use_it_for_good