The Brand Journey Podcast

This is part 1 of our conversation with Geordee Mae Corpuz, a Bay Area-based coach and entrepreneur. In this episode, Geordee shares her journey from community organizing and education to becoming a transformational coach. She delves into her experiences growing up in the Bay Area as a child of Filipino immigrants, the challenges she faced as an organizer during the Bush era, and the pivotal moments that led her to start her coaching practice. Geordee discusses the importance of self-compassion, the need for iterations in business, and how coaching has helped her achieve a balanced and purpose-driven life. We dive into the significance of internal healing, building community, and maintaining sustainability in business practices. Follow to learn more about Geordee @geordeemaecorpuz or geordeemaecorpuz.com Stay tuned for part 2!   View transcript here.

In this episode, we talk about the importance of simplicity in branding in both internal and external branding. We share about the psychology behind wanting to add more to designs, and how both client requests and internal brand coherence play important roles. Some things we discuss are: Essential brand communication Avoiding decision overload Packaging architecture The need for clear, concise copy on websites How simplifying creates a more impactful brand messaging   You can find us on Apple Podcast, Podbean, and Spotify. View transcript here.

In this episode, the hosts explore how bringing personal projects into their business routines fosters creativity, joy, and growth. They discuss stepping outside typical projects to ignite new inspirations and how personal interests, such as spirituality and energy work, influence their professional work. From designing intuitive journals to creating community-building publications and managing creative side hustles like a shop, the conversation highlights the importance of playfulness and exploration in sustaining creativity. The hosts also share insights into their creative family backgrounds and how these influences shaped their careers and passion for continuous learning and evolving. The Importance of Joy in Business Why exploring new creative projects is essential for creatives How spirituality has helped Jo bring her passions into her business Personal passion projects we’re loving How our upbringing influenced our creative journey What we’re looking forward to See our link in the bio to listen to this episode. You can find us on Apple Podcast, Podbean App and Audible. #followyourbrandjourney   Transcript: View here.

This podcast episode dives into the importance of creating memorable brand experiences for customers beyond just the visual identity. Donaji and Jo discuss ways to surprise and delight customers through thoughtful brand interactions, packaging, and personalized offerings, using examples such as a pet food brand's innovative packaging designed for both pets and their owners. They emphasize the significance of considering the brand's personality in creating these experiences. The conversation highlights how these strategies not only make a brand stand out but also build long-term customer loyalty and encourage word-of-mouth promotion. 00:00 Welcome Back: The Joy of Brand Experience Conversations 01:08 The Essence of Surprising and Delighting Customers 01:25 Creating Memorable Brand Experiences 03:36 A Personal Tale: Surprising Delight with Pet Brand Packaging 06:13 Beyond the Product: Crafting Emotional Connections 12:41 Innovative Branding: Easter Eggs and Personal Touches 18:41 Building a Supportive Community and Lasting Relationships 21:30 Concluding Thoughts on Memorable Branding Strategies Transcript: View transcript here

We are back with another conscious conversation and interview. In this episode, Jo chats with Helen Koker. Helen has been such an inspiration to Jo; from the way she is able to effortlessly capture the essence of every product through her unique photographic style to the way she navigates through her business with intention. We learned about Helen’s approach for finding inspiration and playing with creativity. We also talk about the importance of cultivating a healthy mindset and finding your own path in work and business. Check out Helen’s stunning work at @modernalchemy.studio and at her online home helenkoker.com Listen to the Brand Journey Podcast on Spotify, Apple Podcast, or Podbean. View transcript for this episode here.   Follow @thebrandjourney on Instagram.

Today’s interview is with Prisca Ongonga-Daehn; mother, powerhouse businesswoman and founder of Baresop. Baresop is an innovative, zero-waste personal care brand created by Prisca when she went on her own journey to living a more conscious, environmentally-conscious life. We talk with Prisca all about running a strong, mission-fuelled business, the biggest lessons along the way, the balance between work and life and the importance of releasing perfectionism to move forwards. Find Baresop on IG: https://www.instagram.com/baresop/ Find episode transcript here.

In today’s episode, we have an honest conversation about how we feel about social media and our current approach to using it as a tool for exploration, creativity and connection with our clients and audience. Social media (we talk about Instagram in this episode), is an aspect of our business that has always felt challenging. From the time it takes us to create intentional content, stick with an overwhelming strategy and stay on top of all the algorithm changes and trends..social media in 2023 hasn’t gotten any easier. However, over the years, we have found (and are still finding) our own ways to navigate this complicated relationship when it comes to content creation. We chat about letting go of “the strategy” and discovering our own reasons for engaging and using the platform with intention in our businesses.

Our first guest is our friend and fellow designer and strategist Laneen Wells, owner of Sbltn Studio, a design and discussion studio focused on intersectionality, accessibility, and diversity through inclusive practices and advocacy. We brought Laneen over to chat about what it’s like to own and manage a design studio and space that thoughtfully, boldly, and intentionally fosters and advocates inclusivity and accessibility. We learned about how she embraces being a multipotentialite yet still having a focused business and some easy ways you can start implementing practices to be a more accessible business owner and entrepreneur. Follow Laneen on IG: https://www.instagram.com/sublationstudio/ Read transcript here:  Keep in touch with us over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

In this episode, Donají and Jo share the daily rituals for finding focus, productivity and calm in our office spaces. These are our essentials; the things that have helped us cultivate a healthy balance between work and life when working from home. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

How do you know that your business actually needs a rebrand? Perhaps you are feeling like you have outgrown your business or aren’t happy with how your brand is visually represented. In this episode we delve into what a rebrand for your business actually involves - it’s so much more than a refresh of your colours, fonts and your logo! Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!