The AI Marketer's Playbook

AI can now find prospects, research companies, write personalised emails and organise sales workflows in minutes. But does that mean the human side of sales matters less?In this episode of AI Marketer's Playbook, host Audrey Chia speaks with Arnaud Renoux, Co-founder of Scalist, about how AI agents are transforming B2B sales and go-to-market strategies.Drawing from 11 years of sales experience, Arnaud shares how he built Scalist, how businesses can connect AI tools to automate prospecting and outreach, and why sending more emails isn't necessarily the answer to getting more customers.They also explore what makes cold outreach stand out in an increasingly AI-driven world, and why authentic human connections remain essential to winning trust and closing deals.Tune in to discover how to combine AI efficiency with the human skills that drive sales.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

Your next sales rep might be AI—but only if you give it the right information. In this episode of The AI Marketer’s Playbook, Audrey Chia sits down with Andy Crestodina, co-founder and CMO of Orbit Media, to explore how marketers can adapt to an AI-shaped search landscape. Andy explains why visibility alone is no longer enough: brands need strong answers, evidence, proof points and clear positioning that AI systems can retrieve and recommend. He also shares his approach to AI-powered content audits, buyer personas, CTA optimization and team-wide prompt systems. Along the way, Andy makes the case for keeping marketers firmly in control: AI can challenge assumptions and surface opportunities, but human expertise, judgment and original inputs remain essential.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

AI won't replace great operators—but great AI operators will outperform everyone else.In this episode, Audrey Chia speaks with AI educator and entrepreneur Pietro Montaldo about what separates casual AI users from true AI operators. Drawing from his experience coaching more than 100 business teams and scaling a startup to $1 million in under nine months, Pietro shares a practical framework for helping non-technical professionals use AI to eliminate repetitive work, build scalable workflows, and reclaim valuable time. He explains why mastering one AI ecosystem beats chasing every new tool, how leaders can foster AI adoption across teams, and why the future belongs to people who learn to delegate work—not just ask better questions. Course: https://maven.com/pietro-montaldo/claudefornontechFree sessions: https://maven.com/pietro-montaldo#lightning-lessonsJoin my weekly Newsletter: https://lp.closewithcopy.co/welcome 

Rachel Woods believes the biggest AI skill isn't coding, it's systems thinking. In this episode, she joins Audrey Chia to explain how businesses can transform everyday workflows into AI-powered playbooks that scale execution across teams. Rachel shares her framework for identifying AI opportunities, training employees to work alongside AI, and creating repeatable processes that can run across tools like Claude, ChatGPT, and Copilot. She also demonstrates a project-planning playbook that helped her team execute more projects with greater consistency and efficiency. From AI adoption and workplace change to practical implementation strategies, this episode offers a clear blueprint for leaders looking to build AI-first operations.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

In this episode of The AI Marketer’s Playbook, Audrey Chia sits down with Kinsey Soderberg, founder of Authentic AI, to explore how entrepreneurs can use AI without sacrificing their voice, creativity, or authenticity. Kinsey shares her journey from branding and content creation into the world of AI systems, automation, and scalable AI-powered offers. The conversation dives into using Claude and ChatGPT for workflows, how to think about AI skills versus automations, and why founders should focus on revenue-generating systems instead of vanity metrics. Kinsey also breaks down her innovative “AI-powered playbook” framework - personalized AI-generated deliverables that can automate lead generation, client onboarding, and digital offers at scale. Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

What does it take to leave a dream engineering job and build two AI startups? In this episode, Cam Trew joins Audrey Chia to share the mindset shifts, systems, and strategies behind building Kleo and Mentions. Cam breaks down how Kleo leveraged waitlists, scarcity, and community-driven distribution to hit $1M ARR in five months. He also reveals what’s currently working on LinkedIn, how to create stronger hooks, why contrarian ideas outperform generic content, and how AI can streamline content creation without losing authenticity. Whether you’re a founder, marketer, or creator, this episode is packed with actionable lessons on AI, audience growth, and startup execution.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

AI can generate endless content, but does that create real results? Ryan Doser joins Audrey Chia to explain why quality, trust, and original thinking matter more than ever in modern marketing. Drawing from his experience running an AI-first marketing agency and YouTube channel, Ryan shares how SEO-driven YouTube content fuels his growth, how Claude Code powers his workflows, and why personal brands outperform faceless automation strategies. The conversation also explores how marketers can stay competitive as AI reshapes entry-level roles and workflows. Listen in for practical guidance on using AI to solve real business problems, not just follow trends.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

How do professionals stay relevant in an AI-driven workplace? In this episode of The AI Marketers Playbook, host Audrey Chia speaks with Eric Tse, Chief Product Officer at JobsTaylor, and Lin Tar Kuan, clarity strategist and transformational advisor. Together, they explore how human intelligence complements artificial intelligence and why clarity, curiosity and ownership are essential skills in today’s evolving workforce. The conversation covers real-world challenges companies face adopting AI, how individuals can become intentional AI users, and why leaders must align values before implementing new tools. Tune in to learn how organizations and professionals can confidently navigate AI transformation without losing the human edge. Learn more about Human Intelligence in the Age of AI here: https://www.sginnovate.com/event/human-intelligence-age-ai Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

Outbound is changing fast and volume alone no longer works.In this episode of AI Marketers Playbook, host Audrey Chia speaks with Alex Vacca, co-founder of ColdIQ, an AI-powered go-to-market agency behind 3,000+ outbound campaigns for 250+ B2B companies.Alex explains why signal-based outbound is replacing traditional list blasting and how AI agents now automate everything from ICP definition to list building, campaign creation and personalization. He also shares practical examples of high-performing triggers like hiring signals, champion tracking and LinkedIn engagement data.The conversation explores how agencies are shifting from “done-for-you” services toward building internal GTM systems clients can keep, and why distribution and personal brand now matter more than ever.If you’re running outbound in 2026, this episode will reshape how you think about relevance, automation and pipeline generation.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

Most companies know they should use AI—but don’t know where to start.In this episode, Audrey Chia welcomes Tim Moylan, tech leader and founder of Use Case, to break down how organizations can move from curiosity to implementation. Tim shares his “ignite phase” discovery approach for identifying high-ROI AI opportunities and explains how tools like Claude Cowork and OpenClaw enable teams to build internal systems, automate content pipelines, and deploy multi-agent workflows.The conversation also explores AI safety considerations, personalization through context-driven prompting, and why learning by building beats endless tutorials.If you want practical strategies to integrate AI into your marketing and operations, this episode delivers actionable insights you can apply immediately.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome