Sustainable Brands® Madrid

A conversation between André Leu, International Director at Regeneration International, and Jim Hartzfeld, Head of Sustainability of ‎Brambles CHEP in North America about how the organization was born, how to create a movement on Regeneration and how to accelerate the transition to a regenerative model. 

What difficulties or challenges have arisen in the implementation of regeneration in companies? How has Danone or Brambles worked on it? What is coming for the next years? Eric Souberain, Vice-President Nature & Water Cycle at Danone speak about it with Juan José Freijo, Head of Global Sustainability EMEA Government Affairs at Brambles.

What a regenerative supply chain looks like or what it should be like? We approach and get a closer look at the regenerative supply chains with the help of Daniel Wahl, educator in regenerative development, whole systems design, and transformative innovation and Lachlan Feggans, Senior Manager of Sustainability Asia Pacific of ‎Brambles CHEP.

Is Regeneration, a new paradigm or just a new term gaining popularity -but leading to no significant change? Carol Sandford, founder of The Regenerative Business Development Community and Juan José Freijo, Head of Global Sustainability EMEA Government Affairs at Brambles, dialogue about it.