The Beauty Standard

In this conversation, Nicole Gregory and Jessica James discuss the rapidly growing market of men's skincare, exploring the factors contributing to its rise, the unique characteristics of male skin, and the importance of compliance in skincare routines. They delve into the innovative products from Skin Better Science, including the newly launched Solo, designed specifically for men, and highlight the company's journey and future direction under L'Oreal's ownership.

In this episode, we sit down with Lior Yadin, CEO and founder of EntityMed, to explore how AI is transforming the future of aesthetics and weight loss. From personalized treatment simulations to visualizing results before procedures, we dive into how technology is changing the way patients make decisions and how providers deliver care.We also discuss the rise of AI in weight loss journeys, including how patients can now track and visualize progress over time, improving motivation and long-term results. Lior shares insights on personalization, patient empowerment, and why visualization may soon become the new standard in aesthetic medicine.

In this episode, we sit down with Nabil Khan from Zensa to explore the science behind one of the most trusted numbing creams used in aesthetic procedures today.Nabil shares how Zensa Numbing Cream was formulated, why its water-based formula makes a difference compared to traditional oil-based numbing creams, and how the brand has evolved alongside the growing aesthetics industry. From microblading and laser hair removal to tattooing and other cosmetic treatments, we discuss how effective numbing solutions can significantly improve the experience for both providers and patients.We also dive into what makes Zensa unique — including its vegan, cruelty-free formulation, safety standards, and the importance of provider education and patient trust in aesthetic medicine.If you're an aesthetic provider, artist, or someone interested in the science behind patient comfort, this conversation offers valuable insight into the innovation shaping modern treatments.

What does delight really mean—and why does it matter so much in wellness, business, and everyday life?In this episode, Jennifer Higgins joins the conversation to explore the science and soul of delight through the lens of wellness and customer experience at Urban U. Together, we unpack how delight lives at the intersection of joy and surprise, and why small, thoughtful moments often leave the biggest impression.Jennifer shares how active listening, personal touches, and empowered teams can transform ordinary interactions into memorable experiences—without requiring grand gestures. From client relationships to leadership to personal life, this conversation reveals how delight isn’t accidental; it’s intentional, human, and deeply impactful.If you’ve ever wondered how the little things shape how we feel, remember, and connect—this episode is for you.

Host Nicole Gregory welcomes Charlie Hee, founder of ariessence™, for a deep dive into the breakthrough science behind Pure PDGF and its transformative impact on skin regeneration. In this follow-up conversation, they explore innovation, integrity, and the future of bioactive skincare. Tune in to learn how cutting-edge growth factor technology is reshaping the beauty landscape.

Host Nicole Gregory sits down with Dr. Mimi Vega to explore how cutting-edge skin science and conscious beauty can coexist. Together, they discuss ethical innovation, sustainability, and what “clean” beauty really means in today’s industry. Discover how science, soul, and integrity are redefining the modern standard of beauty.

Nicole Gregory sits down with aesthetic expert Mikaela Kram to talk all things “tox.” From Botox basics to common myths, they break down what you need to know about neurotoxins—how they work, who they're for, and what to expect. A must-listen for anyone curious about injectables and informed beauty choices.

Nicole sits down with industry leader Cathy Christensen to unpack the Women in Aesthetics Leadership Conference—what it is, why it matters, and how female voices are shaping the future of our field. From mentorship and career ladders to ethical growth, this convo is a masterclass in modern leadership for practitioners, practice owners, and rising pros.

In this episode of The Beauty Standard, we’re diving deep into the IV drip—literally and scientifically. Nicole sits down with Justin Bing, co-founder of BioFuse Hydration, to explore how IV therapy is redefining recovery, hydration, and full-body wellness from the inside out.Whether you’re curious about the benefits or already obsessed with the drip life, this episode delivers the facts behind the trend—and how it fits into your full-body beauty strategy.Because beauty is more than skin deep.It’s cellular. It’s clinical. It’s The Science of Beauty.

We're officially halfway through the year—so let’s pause, reflect, and realign. Are you on track with your goals? Feeling stuck? Ready to reclaim your momentum?In this empowering episode of The Beauty Standard, we sit down with Raquel Merlini of R Skin to talk all things transformation, motivation, and aging with confidence. From mindset shifts to skincare strategies, Raquel shares why it's never too late to hit reset.