The Self Maid Podcast

Would you pay for your own cleaning service? If the honest answer is no, that belief is probably showing up in your prices. In this one, I get into pricing psychology: why charging less gets you worse customers, not happier ones, why you should sell outcomes instead of time, and how going from $35 to $55 an hour a few years ago changed my business. I also explain why you can't simply triple your prices overnight and call yourself premium.Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.coJoin my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademyFollow Jason on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

In this one, we get into breaking limiting beliefs, inhibitions, and the identity shift needed to become a successful entrepreneur, because the person capable of running a seven-figure business doesn't magically appear when the business hits seven figures. You need to become that person first. Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.coJoin my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademyFollow Jason on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

A small mistake on our website was quietly costing us leads, and I only found it because I know my numbers. Plus: why TikTok barely brings in cleaning customers, and what to sort out before you hire.Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.coJoin my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademyFollow Jason on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

Last week I pulled up a chart I'd never really looked at closely, and it humbled me. Since I handed our Perth location to Nicole, our new manager, monthly recurring revenue has grown nearly twice as fast as it did under me: about 6.5% a month, up from 3.5%. That's around 30% growth in five months, 43% more cleans, and higher gross profit even after adding a full-time salary. And she's still technically settling into the role.In this episode I break down why: focus. Not focus on ideas, but focus in your day-to-day. Your goal can be locked in while you're still spread across ten different hats.I also talk about a dinner conversation on AI that turned into a reminder I needed: every disruption (COVID, cost-of-living crises, TikTok, and now AI) feels like it'll end us, and every time we adapt. When the floor rises, the ceiling rises with it.Plus: the Self Maid Academy launch (the second-biggest on Skool this month), what's coming with Mastermind, and my three-month trip to the US.Join the Self Maid Academy: selfmaid.coLearn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.coJoin my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademyFollow Jason on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

You can't grow past a certain point if you don't know your numbers inside out. I've met owners turning over seven figures who still can't tell you where their profit comes from. In this episode, I work back through pricing, wages and expenses, step by step, until the numbers finally make sense. Plus, why the biggest problems in your business usually come from something surprisingly simple.Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademyFollow Jason on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

If you go to the gym hard for two weeks straight, you will see nothing. No change at all. And that's exactly the point where most people decide it isn't working and go back to what they were doing. It took me three months to get the first customer in my cleaning business. Three months of doing the work with zero feedback,  and the moment that first one landed, the floodgates opened in my brain. That's the loop almost nobody survives long enough to get into, and in this episode I break down why, and what gets you through the part where nothing is rewarding you yet.I open the episode with the most Black Mirror thing I've seen all year: a research team spent 10 years mapping a fruit fly's brain and uploaded it to the internet as a downloadable software. Stick with me now!!!Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.coJoin my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademyFollow Jason on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

The balance you're chasing doesn't exist. Here's what to do instead. Plus, I break down how to create company values that actually mean something, work-life harmony over work-life balance, and the AI operating system running my life.Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademyFollow Jason on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

Two people in my business started as cleaners. Today, they're managing both locations of my company.In this episode, I share what that journey looked like, the qualities that made them stand out, and why I've become such a big believer in developing leaders from within your own team.We talk loyalty, culture, leadership potential, institutional knowledge and why the best person for your next management position might not have “manager” anywhere on their résumé yet.Learn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.coJoin my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademyFollow Jason on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

I'm back from Spain, and the business ran fine without me. Two locations, 70+ staff, multiple six figures a month... and I wasn't in it. It's a pretty amazing feeling!The coaching program I teased in episode 122 is here. The waitlist is now open at selfmaid.co — the Self Maid Academy for owners under $10K months, the Self Maid Mastermind for scaling past it.Free to join the waitlist, no commitment. First access and the lowest price when doors open.Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademyFollow Jason on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)

Today on Self Maid, I'm chatting with two more of my Booked Out Cleaners members — Seb and David, cousins from Ecuador who run BCA Commercial Cleaning Services on the Gold Coast.They moved to Australia young, started the business with no experience and English as their second language, and spent their first eight months so scared of losing clients that they stopped chasing new ones altogether. Then something shifted. In the last six months alone they've doubled the business from $250k to half a million a year in recurring revenue, with a team of seven.We get into what actually broke it open: the $3,500 they paid to learn cold email (only to realise it was already sitting in my course), why they went all-in on commercial, and the moment they realised they'd been losing money the whole time. Seb and David are brutally honest about the ego, the scarcity mindset they had, and why blaming anyone but yourself keeps you stuck.If you're an outsider building something in a market that isn't yours, or you're still charging what you're comfortable with instead of what you're worth, this one's for you.Have a listen, and if it lands, share it with someone who needs to hear it.You can follow them on Instagram here:Sebastian: @sxbxsgDavid: @hidavidgonzalezLearn how I built a $10M cleaning business that runs without me in the Self Maid Academy and Mastermind: selfmaid.coJoin my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademyFollow Jason on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)