American Goth-Ick: Jeremy Tirrell and Kate Maddalena on Disgustatory!
This episode features an interview with Jeremy Tirrell and Kate Maddalena, authors of the 2026 book Disgustatory!: A Gothic Rhetoric of Consumption. In the book, which covers Soylent, nootropics, probiotics, and lab-grown meat, they show how wellness discourse is haunted by Gothic tropes: body horror, hybridity, and existential dread. Wellness culture, they argue, is not merely pseudoscience or fraud but a complex, persuasive rhetoric that blurs science and myth, purity and decay, medicine and mysticism. In this episode, we discuss the book's background, their approach to coauthorship, and the Gothic tendencies of Silicon Valley. Jeremy Tirrell is Associate Professor of English at the University of North Carolina Wilmington. His primary focus is the intersection of technology, rhetoric, and writing, and his scholarly work has appeared in publications including Technical Communication Quarterly, Intermezzo, POROI, Kairos, and Thinking with Bruno Latour in Rhetoric and Composition. Kate Maddalena is Associate Professor, Teaching Stream, at the Institute of Communication, Culture, Information, and Technology, at the University of Toronto Mississauga. She researches knowledge-making media, epistemic rhetorics, futurisms, and the popular uptake of science. Her work appears in places like Rhetoric Society Quarterly; Theory, Culture, and Society; POROI; and Feminist Pedagogy. This episode includes clips from Soylent Green, Tales from the Crypt, and Crowander's "Be My Guest."