Relayed

Susanna Hayrapetyan is a marketing professor, CEO, and founder of Susanna Hayrapetyan Consulting for B2B brand strategy and marketing. She shares her tips on how to hack your LinkedIn page optimizing it for conversion and how to approach lead generation with a long-term view.

Lottie Unwin co-founded Brand Hackers and Upworld out of her own needs. We talk about the potential of getting businesses off the ground through the founder stories on LinkedIn, TikTok, and pre-AI times.

Behrad Mirafshar runs Bonanza - a tech and design studio. Learn how he managed how he managed to grow his business to 1M ARR with a consistent LinkedIn strategy and the potential of X. We talk about the imaginary perfect tech stack and some hacks we both discovered along the builder's journey.

Valerie Krämer was an early employee at Twitter (now X), co-founded a remote work culture startup, and was an early employee at Bento (acquired by Linktree). She knows how to build brands, communities and do sales. We speak about the importance of telling your story and building the community early on when launching a new product or service and standing out from the competition, especially in the age of AI. Learn how to invest in brand, community, and content :)

Anastasia Albert - started her career in advertising, moved to work for several B2B startups, and is currently running B2B Practitioners - an innovative growth advisory for B2B tech companies. She shares her learnings on nailing your ICP by starting in a well-defined niche, winning in one segment, starting with fewer customers, and then repeating the process. No guesswork! We talk about thought leadership, content marketing, and the modular marketing tech stack of the future.

Alexej Habinski started his career at Rocket Internet where he scaled the marketing for the food delivery service - Foodora. He now advises startups and scale-ups as a fractional CMO. We speak about the importance of assessing the whole customer journey and the holistic view of numbers and resources for CMOs and founders. A "cockpit for marketing" tech solution would be a "dreamt of" game changer solution for future CMOs to run their teams more efficiently.

⁠Margo Laz⁠ is applying her entrepreneurial experience in running the largest startup event in Eastern Europe and a master's in storytelling and design is now building her current business - Kudos Narratives, a Social Media agency for B2B companies primarily focusing on LinkedIn. The decision-making process in B2B takes from 6 months to 2 years, so it's very important to build communities on LinkedIn from day one so your power users will be with you even if you make a pivot. Or the mere purpose of collecting feedback and validating early products. Content creators on LinkedIn are on the rise and it's something relatively new, so it's the right time to tap into the organic social B2B content and humanize your business's story despite of the current AI hype.

Filip Mark is Chief of Staff at Passionfroot - the all-in-one tool to help creators do more brand deals - easier, and faster and brands to find suitable creators. Passionfroot's growth strategy consists of sales (direct outreach), SEO, and social media (mainly LinkedIn, X, and Instagram). 60% is content creation and 40% is content repurposing. Well-thought-through content for a specific audience, packaged in authentic catchy content bites, tool stack (incl. Figma, Jitter), and nailing content marketing on LinkedIn that is undergoing the major platform shift from being a CV bragging platform to the ultimate B2B creator hub.

Steph Newton - previously at Spotify and Uber, is one of the 3 co-founders at Ambr - a Proactive Workplace Wellbeing Platform. Content marketing on the founders' personal LinkedIn pages and the company's LinkedIn page and blog evolves around 5 organizational root cases for burnout prevention: workload, time boundaries, relationship, autonomy, and recognition that closely ties into a product offering. Consistency and accountability of posts and reusing existing content are important.

Monica Zaldivar - Head of Marketing at Sprinque is sharing her learnings on Account Based Marketing, nailing the funnel with psychology and precision tech. In Marketing Sales, content helps educate, build brand awareness, create trust, generate leads, and ultimately close the deal. It's challenging to integrate old and new tools, and track attribution, all while balancing limited resources and AI shortcomings.