Real Fabulous Marketing

Once seen as an easy way to make a passive income, have online courses become a thing of the past with AI? In this episode, I'm digging into how the online course industry has shifted dramatically — and what we can do as creators to adapt.I take you back through the rise of online courses, from my early days of unlisted YouTube videos and PowerPoint walkthroughs to the proliferation of platforms like Teachable, Kajabi, and Thinkific.With course completion rates sitting at just 3–6%, the promise of passive income rarely matched reality for most of us. And then came AI. When tools like ChatGPT can summarise an entire course sales page in seconds for free, the traditional "gated expertise" model just doesn't hold up the way it once did and what your options are in the future.In this episode I cover:Why the classic $997 course with 55 videos and 37 worksheets has had its dayThe growing value of community, personalisation, and accountability over content aloneHow certification-backed courses continue to grow and why I'm still running ads in that spaceUsing tools like Chatbase, Voiceflow, or Botpress to turn your existing course content into an AI-powered botThe platform Skool as a space for community-led learningWhy showing up as yourself is your biggest competitive advantage in an AI-driven worldWant to get in touch? Reach out http://mirandaivey.com/contactOr send me a message https://www.instagram.com/mirandaiveymedia

In this episode of Real Fabulous Marketing, we dive into what the Netflix dating show Love Is Blind can unexpectedly teach us about marketing strategy.We look at how going in with rigid preconceived ideas about your customers, your offers, and what people want, can hold your business back from finding its "perfect match."Tune in to learn how co-design can open your eyes to what your customers actually want, and how a simple conversation with five people could transform your next offer.[Timeline Summary][0:00] - Why Miranda accidentally deleted the first recording (and hit record again anyway!)[1:15] - How Love Is Blind works — and why it's a surprisingly good business metaphor[3:20] - The danger of preconceived ideas: Miranda's workshop launch lesson[5:10] - What is co-design and why it's a game-changer for small business marketing[7:45] - The macramé business story: white beads, hot pink, and eating humble pie[10:30] - The 4 questions to ask your customers that will unlock real insights[13:00] - Why the couples who make it on Love Is Blind are your best business role modelsLinks & Resources:Join Miranda's upcoming events → mirandaivey.comFollow Miranda on Instagram → @mirandaiveymediaLoved this episode? Don't forget to rate, follow, share, and review the podcast.It helps me reach more fabulous people like you!Until next time — stay bold, stay visible, and of course, stay fabulous 🙌

I am so excited to be back behind the mic and what better way to return than by declaring 2026 the Year of the Badass Business Woman. With the shift into the Year of the Fire Horse, there’s this undeniable energy of stepping up, stepping forward, and stepping fully into who we’re meant to be. If you’re a woman over 40 running your own business—especially here in Australia—this episode is your rally cry.We’re talking about what it really means to be “badass” , how sustainability is overtaking scalability in business, and why setting unapologetic boundaries might just be your biggest power move this year. This isn’t about hustling harder. It’s about being tough, uncompromising, knowing your values and maybe just a little intimidating in the best possible way.Press play if you’re ready to stop playing small, stop putting up with low rates or crappy clients, and start running your business your way.[2:18] – What “badass” actually means (and why I love this definition for us in 2026).[5:40] – Women over 40 in business: why this phase of life is a powerful reckoning—and an opportunity.[10:12] – Sustainability vs. scalability: why “hockey stick growth” isn’t the only path to success.[15:27] – Deciding what you want (not what Instagram, your peers, or your past self wanted).[19:44] – Values: bold, underlined, double-italicised—why clarity here changes everything.[23:08] – Boundaries, burnout, and why stopping my podcast last year was actually an act of badassery.[30:31] – My roller derby story and what it taught me about lifting other women upThe Mighty Micro Business Self Check-In – Download your self-check tool to reflect on where you’re at and where you’re heading.Connect with me on Instagram: @mirandaiveymediaIf this episode lit a fire in you (hello, Fire Horse energy 🔥), I’d be so grateful if you followed, rated, shared, and left a review of Real Fabulous Marketing. It helps more fabulous women in business find this space—and step into their own badass era.Until next time, stay fabulous.

In this episode of Real Fabulous Marketing, we dive into the potential pitfalls of over-relying on ChatGPT for your business. We look at how using AI tools can lead to laziness and complacency if not handled correctly. Tune in to learn how to effectively integrate ChatGPT into your business strategy without losing the fabulous essence that makes you unique.00:00 Introduction to Real Fabulous Marketing00:17 The Downside of Relying on Chat GPT05:57 The Importance of Planning08:33 Three Key Strategies for Business Success16:07 Upcoming Opportunities and Final ThoughtsCheck out Jade Warne's Small Business Growth Club on Instagram @smallbusinessgrowthclubMiranda Ivey Upcoming Events

Hey fabulous people! In this episode, I take you behind the scenes of a big shift in my business and talk about what it really takes to make sales daily. I'm moving away from ads coaching and leaning fully into marketing strategy and mindset, and if you've ever tried doing something new you'll know the anxiety and fear that can happen. In this episode I talk about getting into the right energy and tracking your progress can completely transform your sales results. This episode is packed with practical advice for tapping into your existing network, running lean experiments, and building systems that keep your business moving forward without burning you out.Whether you're in a bit of a slump or just ready to uplevel, this one's for you.[Timeline Summary][1:02] - Why I’m winding down my ads coaching program and shifting to marketing mindset[3:00] - How industry changes (AI, tariffs, supply issues) affect your energy and sales[5:12] - Why strangers on the internet won’t save your business—and who will[6:58] - The untapped power of your inbox: reconnecting with warm leads[8:45] - Selling as service: a mindset shift that changes everything[10:27] - The secret to energizing your offers and making them irresistible[12:11] - How to track proposals and build momentum with low-cost offers[14:42] - Running ads as an experiment (instead of posting endlessly!)[16:35] - Why consistency, connection, and clarity are the real sales strategiesLinks & Resources:Join my upcoming Making Sales Daily workshop on September 12 — get your strategy sorted.Grab my book No One Wants to Buy Your Stuff on Amazon — available in eBook and printLoved this episode? Don’t forget to rate, follow, share, and review the podcast. It helps me reach more fabulous people like you! Until next time — stay bold, stay visible, and of course, stay fabulous 🙌

Real Fabulous Marketing: Is It Too Early to Start Planning for Christmas?Hey hey, it’s Miranda Ivey, and I’m back on the mic! In this episode, I’m diving into where I’ve been these past few months, what I’ve learned during my busiest business period yet, and why now is actually the perfect time to start planning for the end of the year. Whether you've been feeling like 2025 is creeping up fast or you're just catching your breath after a whirlwind few months, this episode is here to help you reset—without feeling like you're starting over.We talk all things planning, pacing, and prepping for Christmas (don't freak out!) I’m sharing stories, honest reflections, and practical ways to take small steps now that will have a big impact later. Whether you want to launch something new or simply wrap the year feeling proud and aligned, I’ve got some juicy ideas to help you finish strong—and maybe even feel fabulous while you’re at it.⏰ Timeline Summary[0:55] - Why I’ve been MIA and what I’ve been up to behind the scenes[4:38] - Adding in new commitments—and realizing I had to let some things go[7:40] - Is it too early to talk about Christmas? Why forward-thinking is key[12:15] - Planning launches and promotions with December in mind[16:44] - What to do if you're feeling burned out or behind[22:06] - A powerful reminder: Everything has a flow-on effect[26:55] - Planting seeds for next year and testing new ideas now[33:20] - My gym journey and how it mirrors new business habits[39:10] - Online events, small offers, and how to finish 2025 strong[43:05] - Upcoming masterclass on making daily digital product sales[45:11] - Grab your calendar: What do you want to do before Christmas?🔗 Links & ResourcesFree Guide – Love It Before You Launch It: Download hereBook a Free 30-Minute Brain Download Session: Schedule hereJoin the Masterclass (Sept 12) – Make Daily Sales While You Work, Surf, Skate or Sleep: Register hereCurated With Conscience – Ethical hampers for corporate gifting: Visit Website

Welcome to a slightly noisy but very real episode of Real Fabulous Marketing! Today I’m diving into a reflective solo episode, where I unpack everything that’s happened in Quarter 1 of 2025—because let’s face it, when you run your own business (and especially if you’re a parent too), time moves FAST and pausing to reflect is a luxury we need to make space for.In this episode, I share what worked, what didn’t, and how I’m using all of it to shape my next 90 days. From road-tripping in Tasmania, to running launches for my clients, navigating school holidays (again), and relaunching this very podcast—there’s been a lot going on! I’m also giving you a sneak peek at what I’m planning for Quarter 2, including my focus on creative energy, launching with clarity, and a new freebie I’m really excited about (spoiler alert: it's designed to help you grow your list while you do literally anything else).If you’re ready for a behind-the-scenes peek at how I’m making business work with life—not against it—hit play now.Highlights[1:12] – Why I’m reflecting on Quarter 1 now (and why waiting until December isn’t always helpful)[2:58] – Kicking off 2025 in Tasmania: our family caravan adventure and lessons from life on the road4:40] – Juggling work, school holidays, visitors, illness and even a cyclone—why Q1 felt like a blur6:02] – Supporting my clients through launches, video series, and webinars despite the chaos7:20] – What worked: payment plans, lead magnets & paid workshops that built momentum9:12] – My ad spend vs. revenue: what I noticed when I pulled back on paid advertising this quarter10:45] – Bringing back this podcast, writing more consistently, and loving Descript for easy editing12:10] – Email marketing reflections: writing twice a week and treating it like a creative practice13:28] – Instagram & Facebook: staying visible, but not seeing major growth—and that’s okay14:30] – What I actually do when I plan a quarter (yes, there’s a giant wall calendar involved)15:45] – My Q2 focus: fewer offers, more clarity, and launching One Amazing Ad with intention17:05] – Why leading by example matters more than ever in the online business world18:25] – Follow what lights you up—and how your passion becomes your best marketing tool💌 Grab my Lazy Leads Guide — grow your list while you sleep, surf, do yoga, or sip coffee - https://mirandaivey.simplero.com/build-an-email-funnel-that-converts 📧 Reach out to work with me: [email protected]🎧 Missed the Workshop Experiments episode? Go back and check Episode 112 now!

In this episode, I'm diving deep into one of the most common challenges I see business owners face—feeling like you have to be on every single social media platform to be successful. Let me just say it: you don’t. If you’ve ever felt overwhelmed by Instagram, Facebook, LinkedIn, email lists, and the rest—this episode is for you.I break down how to choose your best-fit platform and create a strategy that actually works with your energy, your time, and the way you naturally like to connect. Whether you're just starting out or ready to reset your content strategy, I’ll walk you through how to choose your linchpin—your one content hub that everything else flows from. We’re talking clarity, consistency, and connection—minus the burnout.🎧 Episode Timeline & Highlights[0:00] - Why trying to be everywhere all at once is making your marketing harder, not better[1:40] - The myth of “more platforms = more success”—and why it’s not true in 2025[3:00] - How Instagram has evolved: quality over quantity (and no, you don’t have to post daily)[5:10] - What I mean by a “linchpin” platform and why you need one[6:55] - Building trust through consistency (yes, even if it’s just one email a week!)[9:20] - Real examples of how to repurpose one piece of content across multiple platforms[10:45] - Signs you’re on the wrong platform and why it’s OK to hit pause[12:30] - Joy-driven marketing: how to find what platform feels good for you[14:15] - Why choosing just one platform might actually help you grow faster[15:45] - Creating content that connects instead of just adding to the noise[18:10] - How to grow your business one human at a time—with clarity and confidenceBook: No One Wants to Buy Your Stuff: How to Stand Out in a Busy Online World – available now on AmazonRelated Episode: Want to dive deeper into email marketing? Listen episode 110 all about creating a rhythm with your email marketingEmail Me: [email protected] – Let me know how your marketing is feeling and if you’re ready to simplifyWaitlist: One Amazing Ad – Join the waitlist for my ad coaching program

In a world where AI is churning out generic content faster than ever, your unique X factor is what will set you apart. But what exactly is your X factor? How do you find it? And most importantly, how do you use it to create content that attracts the right people to your business? I’m sharing real-life examples of brands and businesses that have nailed this and how you can uncover your own. Plus, I’ll walk you through a simple exercise to help you lean into what makes you different—so you can ditch boring, forgettable marketing for good.[2:05] – The real reason your message isn’t landing (and how your X factor changes that)[6:30] – What makes a brand stand out? A look at Tall Poppy and Lilly & Lime Swimwear[12:45] – The power of combining two unique things to create something unforgettable[18:20] – How to use your own experiences and personality to make your marketing easier[24:15] – A simple exercise to uncover your X factor (and start using it today)[30:50] – Why your niche audience doesn’t need to be massive to be wildly profitableFollow Tall Poppy Swimwear: https://www.instagram.com/tallpoppy__/Check out Pattiegonia: https://www.instagram.com/pattiegonia/Clare from Storyline Clothing: https://www.instagram.com/clarey.storyline/Connect with me on Instagram: https://www.instagram.com/mirandaiveymedia/

If you've ever wanted to test a new idea, build connections, or just get people to take action without the pressure of a massive launch, this episode is for you. I’m breaking down why I started these workshops, how I tweaked things along the way, and the surprising lessons I learned about engagement, repeat customers, and why people actually sign up for low-cost offers. Plus, I’ll tell you the biggest mistake I made (spoiler: I forgot to hit record) and how I turned it into an opportunity.Episode Highlights[2:12] – Why I launched the $27 workshop experiment (and how it’s different from big launches)[6:45] – The first workshop title fail & what I learned about naming offers[10:30] – The surprising way a mistake led me to improve my second workshop[15:55] – Who actually signs up for low-cost workshops (and why repeat customers matter)[22:20] – Why information is cheap, but personalization and transformation are priceless[29:10] – How Peter turned a $10 workshop into 12 signups (after one email!)[35:40] – The power of iteration—how testing and tweaking leads to better resultsGrab the recording of The $27 Workshop Experiment: mirandaivey.com/workshopsConnect with me on Instagram: @mirandaiveymedia