Brand New Day: The Art, Science, and Psychology of Branding when Reilly Newmanis Up+Adam

**WIN A NYE PASO GETAWAY FROM UP+ADAM HERE**Breaking & Entering Jingle Jam: What a Night!This is the live evening of Up+Adam’s Breaking & Entering Jingle Jam, edited and mastered like a live album. The Breaking & Entering Jingle Jam brought together an incredible lineup of local talent, a packed house, and so much heart. Every performance was electric, and every moment was dedicated to supporting our Breaking & Entering Christmas family.Breaking & Entering Jingle Jam 2024 - SetlistWhat Christmas Means to Me - Kahonukai Boro (KB)Blue Christmas - Michael Venia & Cello Bob of Carbon City LightsHave Yourself A Merry Little Christmas - Brianna and Josh of B & The HiveJingle Bell Rock - Brianna and Josh of B & The HiveI’ll Be Home for Christmas – Kenny TaylorWinter Wonderland – Kenny Lee LewisWonderful Christmas Time – Damon CastilloPlease Come Home for Christmas – Josh RosenblumHallelujah – Josh RosenblumWhite Christmas – Kenny TaylorAll I Want For Christmas Is You – Kahonukai Boro (KB)This Christmas – Dante MarshChristmas! Baby Please Come Home – Michael VeniaThe Christmas Song – Damon CastilloLast Christmas – Kahonukai Boro (KB)Let It Be (Reggae) – Kenny Lee Lewis (Encore)A magical evening filled with holiday cheer and incredible performances!Performers Who Made It Magical:Damon CastilloKenny Lee LewisDante MarshBrianna Lee & Josh Barrett (B & The Hive)Josh RosenblumMichael Venia & Cello Bob (Carbon City Lights)KB from IMVAKenny TaylorSean Sullivan (Rhythm)Larry Kim (Sax)A Big Thank You:To everyone who attended, donated, danced, and supported this amazing night—your generosity will go a long way in helping our Breaking & Entering family this holiday season.This episode captures the magic of the evening, featuring live performances, highlights, and reflections on what made this event so special.Don’t miss it—press play and relive the magic of the Jingle Jam.Website: adammontiel.com/up-adam-showApple Podcasts: Click hereSpotify: Click here******Up+Adam New Year’s Eve Giveaway: Celebrate New Year’s Eve in style with the ultimate Paso Robles experience! The giveaway includes tickets to the Serial Wines’ Sip, Sparkle, and Sway: New Year’s Eve Salsa Dance Party – which is completely sold out, making this giveaway your only way in – a decadent dinner and an NYE overnight stay at the newly renovated Paso Robles Inn, a wine tasting on New Year’s Day at Austin Hope’s new downtown hotspot Hope on Park, and a delicious New Year’s lunch at Jeffry’s Wine Country BBQ. Don’t miss your chance to ring in 2025 with an unforgettable night of sipping, dancing, and celebrating! ********Trolly is our Pet of the Week from Woods Humane Society!*********ADAM’S TEDX VIDEO IS HERE!********For more behind-the-scenes moments and additional content, follow Adam on Instagram at @adamontheair HERE.*********Sincere Thanks to the supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them!Window Coverings By DesignBarometer CoffeeWe Help You LegalGeneral Store Paso RoblesDaou VineyardsWoodsHumaneSocietyTin City DistilleryOriginal Music by Dan Curcio and Moonshiner CollectiveMoonshiner on Spotify HEREFollow Adam on InstagramPlease Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com

**WIN A NYE PASO GETAWAY FROM UP+ADAM HERE**Get ready to finish your holiday prep with style! In today’s episode, Adam welcomes Joeli Yaguda from The General Store in Paso Robles to share her expert advice on last-minute holiday shopping. From locally sourced treasures to thoughtful, unique gifts, Joeli has something for everyone on your list—especially those hard-to-shop-for people. Whether you’re grabbing a heartfelt stocking stuffer or the perfect centerpiece gift, Joeli makes it easy to support local while wowing your loved ones.Adam also unveils the ultimate way to ring in the New Year: The Paso Perfect NYE Escape. This incredible giveaway includes:Tickets to Serial Wines’ Sip, Sparkle, and Sway Salsa Dance PartyDinner and an overnight stay at the Paso Robles InnA wine tasting at Hope on Park, Austin Hope’s new downtown hotspotlunch at Jeffry’s Wine Country BBQNew Years lunch at Pappy McGregorsPlus, Adam breaks down the Central Coast’s Christmas Eve and Christmas Day weather, so you know exactly what to expect whether you’re staying in or heading out. And don’t miss tomorrow’s Jingle Jam broadcast, a seamless holiday music mix perfect for your Christmas gatherings or Christmas morning traditions.For more information and links from today’s episode:The General Store in Paso Roblesgeneralstorepr.comInstagram: @generalstorepasoFacebook: General Store Paso RoblesEnter The Paso Perfect NYE Escape Giveaway: AdamMontiel.com******Up+Adam New Year’s Eve Giveaway: Celebrate New Year’s Eve in style with the ultimate Paso Robles experience! The giveaway includes tickets to the Serial Wines’ Sip, Sparkle, and Sway: New Year’s Eve Salsa Dance Party – which is completely sold out, making this giveaway your only way in – a decadent dinner and an NYE overnight stay at the newly renovated Paso Robles Inn, a wine tasting on New Year’s Day at Austin Hope’s new downtown hotspot Hope on Park, and a delicious New Year’s lunch at Jeffry’s Wine Country BBQ. Don’t miss your chance to ring in 2025 with an unforgettable night of sipping, dancing, and celebrating! ********Trolly is our Pet of the Week from Woods Humane Society!*********ADAM’S TEDX VIDEO IS HERE!********For more behind-the-scenes moments and additional content, follow Adam on Instagram at @adamontheair HERE.*********Sincere Thanks to the supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them!Window Coverings By DesignBarometer CoffeeWe Help You LegalGeneral Store Paso RoblesDaou VineyardsWoodsHumaneSocietyTin City DistilleryOriginal Music by Dan Curcio and Moonshiner CollectiveMoonshiner on Spotify HEREFollow Adam on InstagramPlease Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com

**WIN A NYE PASO GETAWAY FROM UP+ADAM HERE**Up+Adam New Year’s Eve Giveaway: Celebrate New Year’s Eve in style with the ultimate Paso Robles experience! The giveaway includes tickets to the Serial Wines’ Sip, Sparkle, and Sway: New Year’s Eve Salsa Dance Party – which is completely sold out, making this giveaway your only way in – a decadent dinner and an NYE overnight stay at the newly renovated Paso Robles Inn, a wine tasting on New Year’s Day at Austin Hope’s new downtown hotspot Hope on Park, and a delicious New Year’s lunch at Jeffry’s Wine Country BBQ. Don’t miss your chance to ring in 2025 with an unforgettable night of sipping, dancing, and celebrating! CLICK HERE TO WIN.********Trolly is our Pet of the Week from Woods Humane Society!*********ADAM’S TEDX VIDEO IS HERE!********For more behind-the-scenes moments and additional content, follow Adam on Instagram at @adamontheair HERE.*********Sincere Thanks to the supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them!Window Coverings By DesignBarometer CoffeeWe Help You LegalGeneral Store Paso RoblesDaou VineyardsWoodsHumaneSocietyTin City DistilleryOriginal Music by Dan Curcio and Moonshiner CollectiveMoonshiner on Spotify HEREFollow Adam on InstagramPlease Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com

**WIN A NYE PASO GETAWAY FROM UP+ADAM HERE**Up+Adam New Year’s Eve Giveaway: Celebrate New Year’s Eve in style with the ultimate Paso Robles experience! The giveaway includes tickets to the Serial Wines’ Sip, Sparkle, and Sway: New Year’s Eve Salsa Dance Party – which is completely sold out, making this giveaway your only way in – a decadent dinner and an NYE overnight stay at the newly renovated Paso Robles Inn, a wine tasting on New Year’s Day at Austin Hope’s new downtown hotspot Hope on Park, and a delicious New Year’s lunch at Jeffry’s Wine Country BBQ. Don’t miss your chance to ring in 2025 with an unforgettable night of sipping, dancing, and celebrating! CLICK HERE TO WIN.********In this episode of Up+Adam, Adam sits down with the sensational Sofronio Vasquez, the champion of The Voice Season 26. Sofronio’s journey is one of determination, talent, and heart. Born in the Philippines, Sofronio moved to the U.S. in 2022 to support his family, working as a dental assistant. With his father’s encouragement and inspiration, Sofronio auditioned for The Voice, captivating audiences and judges alike with his emotional performances. We talk about his experience on Team Michael Bublé, the moment his life changed during his blind audition, and the significance of being the first Filipino and first male Asian to win the U.S. edition of The Voice.We also explore what’s next for Sofronio as he navigates his post-win career, his plans for new music, and how his story has inspired fans worldwide. This is an episode you won’t want to miss!Follow Sofronio Vasquez:Instagram: @sofronio.musicTikTok: @sofroniovasquezCatch his winning performances on The Voice: NBC’s The Voice*********ADAM’S TEDX VIDEO IS HERE!********For more behind-the-scenes moments and additional content, follow Adam on Instagram at @adamontheair HERE.*********Sincere Thanks to the supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them!Window Coverings By DesignBarometer CoffeeWe Help You LegalGeneral Store Paso RoblesDaou VineyardsWoodsHumaneSocietyTin City DistilleryOriginal Music by Dan Curcio and Moonshiner CollectiveMoonshiner on Spotify HEREFollow Adam on InstagramPlease Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com

**WIN A NYE PASO GETAWAY FROM UP+ADAM HERE**Today’s show is the moment we’ve been building toward—the culmination of all the love, generosity, and community spirit that Breaking & Entering Christmas represents. Today, we’re bringing you the story of this year’s family, the magic created together, and the moments that will stay, forever.This year marked our 11th Breaking & Entering Christmas, and it’s been one of the most meaningful ones yet. For weeks, we’ve been talking about the family we’ve been rallying around—Two kids - brother and sister - 10 & 8 —who have endured unimaginable loss, not once, but twice. They lost both parents this year—mom in April and dad in October—and are now being raised by an amazing senior guardian. She’s on a fixed income and has been driving them across the county daily in an older vehicle that hasn’t passed smog in years just so they can stay in their school and hold on to a sense of stability.While we didn’t manage to put a new car with a bow in her driveway—and trust me, I wanted to—we literally raised enough to help her with a down payment on something reliable, something she said, saved her. These moments, these connections, are what Breaking & Entering Christmas is all about.Every year, this tradition reminds us what the season is really about: showing up for others, creating magic where there’s been hardship, and proving what a passionate and loving community can accomplish together.Special Thanks to Our Community of Supporters:We couldn’t have done this without the love and generosity of our amazing listeners, businesses, and volunteers:United Staffing AssociatesMeathead MoversRod & Hammer RockThe Salvation ArmySparkl Bands (Courtney and Holly)Just Baked PasoGinny BarnettDimes Central Coast and their radio stations, 95.3 The Beach, Wild 106, KPIG, K-News, Grade CountrySalinas River Ranch Christmas Tree FarmThe General Store Paso Robles (Joeli, Erin, and Jillian)Red Oak SecuritySingle Parent GivebackCentral Coast GymnasticsJingle Jam Performers:Damon CastilloKenny Lee LewisDante MarshBrianna Lee & Josh Barrett (B & The Hive)Josh RosenblumMichael Venia & Cello Bob (Carbon City Lights)KB from IMVAKenny TaylorSean SullivanLarry KimSpecial Mention:Singer-songwriter John Milshap who didn’t perform, but donated a bag of gig tips to the cause, showing the kind of community spirit that makes this effort so special.Raffle Donors:DAOU VineyardsSensorio: Field of LightsEpoch Estate WinesSerial WinesCastoro CellarsTobin JamesAustin HopeHope on ParkMidnight CellarsPeachy Canyon WineryThe Sanctuary in SLOMadonna Inn Trail RidesPink Drank EventJust Baked PasoBreaking & Entering Christmas isn’t just about gifts; it’s about restoring hope, love, and the magic of the holidays. Thank you to everyone who donated, attended the Jingle Jam, spread the word, or simply cheered us on. This was a community effort, and it’s proof of what we can do when we care.Merry Christmas!*********ADAM’S TEDX VIDEO IS HERE!********For more behind-the-scenes moments and additional content, follow Adam on Instagram at @adamontheair HERE.*********Sincere Thanks to the supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them!Window Coverings By DesignBarometer CoffeeWe Help You LegalGeneral Store Paso RoblesDaou VineyardsWoodsHumaneSocietyTin City DistilleryOriginal Music by Dan Curcio and Moonshiner CollectiveMoonshiner on Spotify HEREFollow Adam on InstagramPlease Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com

**WIN A NYE PASO GETAWAY FROM UP+ADAM HERE**Today’s show is the moment we’ve been building toward—the culmination of all the love, generosity, and community spirit that Breaking & Entering Christmas represents. Today, we’re bringing you the story of this year’s family, the magic created together, and the moments that will stay, forever.This year marked our 11th Breaking & Entering Christmas, and it’s been one of the most meaningful ones yet. For weeks, we’ve been talking about the family we’ve been rallying around—Two kids - brother and sister - 10 & 8 —who have endured unimaginable loss, not once, but twice. They lost both parents this year—mom in April and dad in October—and are now being raised by an amazing senior guardian. She’s on a fixed income and has been driving them across the county daily in an older vehicle that hasn’t passed smog in years just so they can stay in their school and hold on to a sense of stability.While we didn’t manage to put a new car with a bow in her driveway—and trust me, I wanted to—we literally raised enough to help her with a down payment on something reliable, something she said, saved her. These moments, these connections, are what Breaking & Entering Christmas is all about.Every year, this tradition reminds us what the season is really about: showing up for others, creating magic where there’s been hardship, and proving what a passionate and loving community can accomplish together.Special Thanks to Our Community of Supporters:We couldn’t have done this without the love and generosity of our amazing listeners, businesses, and volunteers:United Staffing AssociatesMeathead MoversRod & Hammer RockThe Salvation ArmySparkl Bands (Courtney and Holly)Just Baked PasoGinny BarnettDimes Central Coast and their radio stations, 95.3 The Beach, Wild 106, KPIG, K-News, Grade CountrySalinas River Ranch Christmas Tree FarmThe General Store Paso Robles (Joeli, Erin, and Jillian)Red Oak SecuritySingle Parent GivebackCentral Coast GymnasticsJingle Jam Performers:Damon CastilloKenny Lee LewisDante MarshBrianna Lee & Josh Barrett (B & The Hive)Josh RosenblumMichael Venia & Cello Bob (Carbon City Lights)KB from IMVAKenny TaylorSean SullivanLarry KimSpecial Mention:Singer-songwriter John Milshap who didn’t perform, but donated a bag of gig tips to the cause, showing the kind of community spirit that makes this effort so special.Raffle Donors:DAOU VineyardsSensorio: Field of LightsEpoch Estate WinesSerial WinesCastoro CellarsTobin JamesAustin HopeHope on ParkMidnight CellarsPeachy Canyon WineryThe Sanctuary in SLOMadonna Inn Trail RidesPink Drank EventJust Baked PasoBreaking & Entering Christmas isn’t just about gifts; it’s about restoring hope, love, and the magic of the holidays. Thank you to everyone who donated, attended the Jingle Jam, spread the word, or simply cheered us on. This was a community effort, and it’s proof of what we can do when we care.Merry Christmas!*********ADAM’S TEDX VIDEO IS HERE!********For more behind-the-scenes moments and additional content, follow Adam on Instagram at @adamontheair HERE.*********Sincere Thanks to the supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them!Window Coverings By DesignBarometer CoffeeWe Help You LegalGeneral Store Paso RoblesDaou VineyardsWoodsHumaneSocietyTin City DistilleryOriginal Music by Dan Curcio and Moonshiner CollectiveMoonshiner on Spotify HEREFollow Adam on InstagramPlease Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com

Get ready to step into a winter wonderland! In this episode, Adam chats with Steve Rossi, the mastermind behind Christmas at the Ranch, a holiday tradition held at the historic Santa Margarita Ranch. Steve shares the story behind this magical event, from the authentic steam train rides of the Pacific Coast Railroad to Santa’s Village, filled with crafts, food trucks, and cozy fire pits for roasting s’mores. Learn how this annual event not only celebrates the holiday spirit but also supports local nonprofits, strengthening the community ties that make the Central Coast so special.Steve also talks about his family’s legacy with Santa Margarita Ranch and Ancient Peaks Winery, giving us a behind-the-scenes look at the vision that has made the ranch a hub for history, hospitality, and holiday cheer.For more information and tickets to Christmas at the Ranch, visit:christmasatthemargarita.comAncient Peaks Winery********ADAM’S TEDX VIDEO IS HERE!********For more behind-the-scenes moments and additional content, follow Adam on Instagram at @adamontheair HERE.*********Sincere Thanks to the supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them!Window Coverings By DesignBarometer CoffeeWe Help You LegalGeneral Store Paso RoblesDaou VineyardsWoodsHumaneSocietyTin City DistilleryOriginal Music by Dan Curcio and Moonshiner CollectiveMoonshiner on Spotify HEREFollow Adam on InstagramPlease Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com

***BREAKING & ENTERING JINGLE JAM TICKETS HERE!***********CHECK OUT OUR ARTICLE IN THE NEW TIMES*********Breaking and Entering Jingle Jam is officially happening! This is a chance for all of us to come together, raise some funds for our Breaking and Entering Christmas mission, and celebrate the season with some great local music. Mark your calendars for Friday, December 13th, at SLO Brew Rock—now called Rod and Hammer’s Rock. We’ve got an amazing lineup including Damon Castillo, Dante Marsh, Josh Rosenblum, Kenny Lee Lewis from the Steve Miller Band, and Michael Venia from Carbon City Lights. More artists are being added as we speak, and I couldn’t be more excited to see how this is coming together. I’ll have more info next week on how to get your tickets, but in the meantime, head over to adammontiel.com to learn more, donate, or support our Breaking and Entering Christmas efforts. Let’s make this holiday season special for a family who truly needs it.*********ADAM’S TEDX VIDEO IS HERE!********For more behind-the-scenes moments and additional content, follow Adam on Instagram at @adamontheair HERE.*********NEW EPISODE OF THE POUR OUT NOW FROM OUR TIME IN THE LOIRE VALLEYSincere Thanks to the supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them!Window Coverings By DesignBarometer CoffeeWe Help You LegalGeneral Store Paso RoblesDaou VineyardsWoodsHumaneSocietyTin City DistilleryOriginal Music by Dan Curcio and Moonshiner CollectiveMoonshiner on Spotify HEREFollow Adam on InstagramPlease Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com

***BREAKING & ENTERING JINGLE JAM TICKETS HERE!***********Today on Up+Adam, Adam chats with the incredible Nimene Sierra Wureh, the host of the hit podcast Historical Records. Produced alongside Questlove and the Story Pirates, Historical Records transforms the stories of unsung heroes into hip-hop anthems for kids and families. Nimene shares how her background in acting, improv, and dance helped shape the podcast's unique style, the joy of working with a team of "beat-making raccoons," and the importance of making history engaging and accessible.We’ll also hear about her Broadway debut in Our Town and her journey from NYU Tisch to becoming one of the most dynamic voices in storytelling today. Tune in for an episode full of humor, heart, and beats that bring history to life.Links:Historical Records podcast: Listen on iHeartRadioNimene’s Website: nimene.com*********Breaking and Entering Jingle Jam is officially happening! This is a chance for all of us to come together, raise some funds for our Breaking and Entering Christmas mission, and celebrate the season with some great local music. Mark your calendars for Friday, December 13th, at SLO Brew Rock—now called Rod and Hammer’s Rock. We’ve got an amazing lineup including Damon Castillo, Dante Marsh, Josh Rosenblum, Kenny Lee Lewis from the Steve Miller Band, and Michael Venia from Carbon City Lights. More artists are being added as we speak, and I couldn’t be more excited to see how this is coming together. I’ll have more info next week on how to get your tickets, but in the meantime, head over to adammontiel.com to learn more, donate, or support our Breaking and Entering Christmas efforts. Let’s make this holiday season special for a family who truly needs it.*********ADAM’S TEDX VIDEO IS HERE!********For more behind-the-scenes moments and additional content, follow Adam on Instagram at @adamontheair HERE.*********NEW EPISODE OF THE POUR OUT NOW FROM OUR TIME IN THE LOIRE VALLEYSincere Thanks to the supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them!Window Coverings By DesignBarometer CoffeeWe Help You LegalGeneral Store Paso RoblesDaou VineyardsWoodsHumaneSocietyTin City DistilleryOriginal Music by Dan Curcio and Moonshiner CollectiveMoonshiner on Spotify HEREFollow Adam on InstagramPlease Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com

We will back in force tomorrow.