QA Selling Online at Amazon

Will Perry is the CEO & CMO of REASON Agency, an eCommerce growth consultancy.Will is dedicated to accelerating growth for eCommerce businesses through 13 years of experience and REASON’s unique optimization strategies. Welcome to the show, Will. How did you get started?What is a media buyer?Google was #1, then FB came, and now who are the top ad platforms?Why is it that most fail when it comes to paid social ads?is the FB algorithm smart enough that you can just create a campaign and let it be?Why do brands jump around so much from agency to agency?Do Facebook Ads still work for ecomm & info brands?The need to get with TikTok Ads NOW while the going is good and the competition is lowHow to test your TikTok & Facebook ad creative like an elite media buyerHow to test & scale TikTok Ads with the 3-Step TikTok CPA Reduction SystemSplit-testing best practices to produce consistent results with paid social adsHow lack of testing is keeping you from scalingHow to reduce CPA with Facebook & TikTok Ads with the Ad Variable Isolation method Will's URLs https://www.linkedin.com/in/will-perry-4a483958/ www.reasonagency.co www.elitemediabuyersacademy.com contact: [email protected]

Brian Roisentul is the Founder & CEO of BSR Digital, a performance marketing agency where we help e-commerce brands grow through paid ads and email/SMS marketing. Quin and Brian had an amazing conversation about e-commerce and Brian has some great ways of growing e-commerce brands. Please listen to the episode until the end, so you don't miss some of the golden nuggets Brian shared with us Tools and links mentioned: Text expander   https://textexpander.com/ Brian's Linkedin https://www.linkedin.com/in/brianroisentul/ Ecommerce report https://www.ecommercefuel.com/ecommerce-trends/ BSR Digital https://www.bsrdigital.com/ Fit Growth Machine https://www.bsrdigital.com/fit-growth-machine-podcast

Mark Achler Managing Director at MATH Venture Partners and Co-author of Exit Right. Mark was an early employee of Apple and Head of Innovation at Redbox  What's your business story?Was RedBox the DVD rental ATM?What is Math venture partners?So you guys are not buying brands like aggregators, you are simply funding them?Where are these investments made? The US only?The only companies you invest in are digital tech?Can you give examples of companies or services funded?So if I were looking for funding for my agency I would approach Math?Please explain the process.What are things required for businesses?You co-wrote a book called Exit right, tell us about itAfter a big exit people show up everywhere telling you where to invest next, what do you do? https://www.mathventurepartners.com/ https://www.exitrightbook.com/ founder checklist https://www.amazon.com/Exit-Right-Startup-Maximize-Return-ebook/dp/B09PRH3VF2

Today’s guest, Jay Gibb, is a former software engineer and the Founder and CEO of B2B SaaS company, CloudSponge. Together with his team, Jay has helped thousands of ecommerce store owners optimize their word-of-mouth sales since 2010. Jay is an expert at helping e-commerce stores build the right features to reduce customer acquisition costs and increase sales. Welcome to the show, Jay! You live in California, but you studied at SAIT?How did you get into software development?Do you still code?What is Cloudsponge?One easy way to boost sales in 2022?How to seamlessly allow shoppers to share wish lists, registries, and coupon discounts without leaving your website.It's harder than ever to get someone to share anything that is not a cat video or a hate message. How to we get people to share?How do we convince the user to upload their contacts?When a customer uploads their contacts who has access to them?early stages of LinkedIn they would ask us to upload our contacts to find who was already there, and then they would mass spam everyoneDoes it have affiliate tracking capabilities after the share?Do I need to know how to code to install it?what if my email is like protonmail? https://www.cloudsponge.com/qa https://www.linkedin.com/in/jaygibb

Ben Leonard, best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years, the business holy grail. Now Ben is doing it all over again and helping others to do the same with his ecommerce brokerage Tell me about your journey to where you are now What does Ecom Brokers do? Why sell your ecom business? How to build your business so it is sellable and valuable? What tips do you have to make the business transferable (So it doesn't need me)? How to actually plan and execute your sale (and how not to!) The biggest mistakes people make What's the average multiple of an Amazon business today? Can a business without 12 months of trailing data be sold at a fair price? Inventory is paid at landed cost, or sell value? What if I have a unique and patented product, does that add much to the multiple? Do buyers still care that my brand is on Costco and Walmart shelves? Tell us about the ecom brokers movie!? Links and Contact For Ben [email protected] https://www.instagram.com/benleonardpro https://www.instagram.com/ecombrokers https://www.linkedin.com/in/benjleonard/

Andy Hooper CEO of Global ECommerce Experts has been successfully expanding e-commerce brands into new markets for over 15 years. ⦁ Before we start, tell me what is a Petty Officer of the sea cadets⦁ Tell us about our journey⦁ Expanding your brand into Europe⦁ Has Brexit affected the expansion to Europe?⦁ is it worth selling on Amazon Europe?⦁ What is needed?⦁ Does Amazon collect taxes automatically?⦁ if I sell in Europe on Amazon and Shopify, do you recommend having Amazon fulfill my EU Shopify orders?⦁ Having inventory in 3 or 4 places becomes expensive, where should we store it?⦁ Is it cheaper to advertise in SOme European countries?⦁ For a US or Canadian company shipping products into Europe, what do we need?⦁ Do I require 1 VAT for all of Europe or does Germany require their own? Links to Andy Hooper https://globale-commerceexperts.com/https://www.linkedin.com/in/andyghooper/

Brent Zahradnik Founder of AMZ PathfinderBrent started Amazon ads in 2015 and he already had a Google ads background. ⦁ The only guest to have been here 4 times⦁ Are you still in France?⦁ How many people do you have on your team now?⦁ What's new in the Amazon PPC world⦁ Do you use 1 ad per campaign? for relevancy⦁ Do you see better results with DSP or SP?⦁ How about DSP for external services, like yours for example?⦁ do you use Amazon Advertising Manager for anything? I created rules⦁ Do you have any clients that require the geographical ads, like Tire shops?⦁ If a new seller comes in and launches another Vitamin C, do they have any change running PPC?⦁ Can we still launch a product with only PPC?⦁ Do you do external campaigns bringing traffic to Amazon?⦁ Do you take them to your listing or the store? Links from this episode: https://www.amzpathfinder.com/https://sell.amazon.com/grow - Amazon Growth for new sellershttps://rytr.me/ Ai Content writer

Robyn Johnson Founder and CEO at Marketplace Blueprint, and owner of Best from the nest ⦁ We are together in the SEMrush / Sellzone lifetime VIP circle⦁ I see you are also a professor on the SEMrush Academy free course⦁ You are a VIP contributor for the search engine journal, how long have you been writing there?⦁ Robyn, I heard you started with $100 tell us the story⦁ We both know the days of starting with $100 are gone, do you think starting with $10K today would be as good as $100 back then?⦁ How did Marketplace Blueprint get started?⦁ I just looked at your site and I see you use Wikipedia-style links to your own content, I like that for SEO.⦁ A question I never asked anyone before: What terms do you put in the backend? is it stuff you don't want people to see in the front? Do you repeat them?⦁ What's number one for you? Main image, Title, or reviews?⦁ Since you have been around for a while like me, Do you still name your Amazon images with keywords? Alt tags⦁ What is the low-hanging fruit for people that want to optimize their own presence on Amazon?⦁ Do you still sell on Amazon or are you 100% on Marketplace Blueprint? Robyn Johnson Links https://marketplaceblueprint.com/show/https://www.linkedin.com/in/robynjohnsonaz/ Robyn's LinkedInhttps://www.semrush.com/academy/courses/how-to-sell-on-amazon-the-ultimate-step-by-step-guide-with-robyn-johnson - Free Course amzrobynhjohnson

Michael Epstein sold his first company in 2013 and served as CMO of multiple ecommerce brands.He's a principal at PostPilot, a platform that allows you to send personalized postcards automatically at scale, as easily as you'd create an email campaign. PostPilot is a marketing platform specializing in direct mail marketing for Shopify and ecommerce brands. It offers solutions for prospecting, retargeting, retention, and reactivation using postcards and Cardalogs™️. The service includes full-funnel capabilities tailored for various industries like CPG, apparel, home furnishings, and pet supplies. PostPilot provides resources like FAQs, Direct Mail Academy, Design Studio examples, and podcasts for additional insights. The platform emphasizes its ease of use, integration with other marketing tools, and automation capabilities. It's designed to enhance customer acquisition, engagement, and brand memorability through personalized, profit-generating direct mail campaigns. Questions I asked PostPilot's Co-Founder Michael Epstein ⦁ How did you get started with ecommerce⦁ What was the biggest exit you were involved in?⦁ What is PostPilot?⦁ I hear that Ezra Firestone uses PostPilot⦁ Getting clients for software is different than getting clients for physical products?⦁ Do I upload a list of names and addresses and you guys send my cards?⦁ Can I design my own cards inside your platform?⦁ Is it possible to do handwritten messages?⦁ What analytics can we get from a system like this? Open rate?⦁ Michael, please share his insights into acquiring and retaining customers⦁ Going back in time to old strategies like using snail mail seems to work often.⦁ How to Level Up your Lead Generation and Close More Deals with Handwritten Cards.⦁ How to Bring Direct Mail Into the Digital Age and Increase Ecommerce Brand Retention and Profits. https://www.linkedin.com/in/mepstein1/https://twitter.com/mepstein311https://www.postpilot.com/

Founder of Science Natural Supplements, Cody Bramlet Cody Bramlett is a “recovering personal trainer” turned eight-figure nutritional supplement brand owner.After scraping by as a personal trainer and gym owner, Cody’s supplement empire all started with solving problems with his father's chronic inflammation. Cody's dad had pain because of his diet, stress, and being generally overweight. He custom-formulated products such as Turmeric with BioPerine that stopped his Dad’s chronic inflammation. Cody now also teaches other driven entrepreneurs how to profitably start, scale, and sell their own nutritional supplement brands through his coaching and mastermind called Supplement Millionaire ⦁ How did you get started as a personal trainer?⦁ How can anyone overcome the competition in the supplement space?⦁ What certificates are mandatory when creating a supplement?⦁ San Diego is the capital of the affiliate⦁ What is the average CPC when running ads, or Customer Acquisition Costs?⦁ Keys to Establishing a Profitable Supplement Brand Business https://www.linkedin.com/in/cody-bramlett-8222b71b0/https://science-naturals.com/shophttps://supplementmillionaire.com