Passionate & Prosperous with Stacey Brass-Russell

Where do your best ideas actually come from? And when AI can generate an idea in seconds, how do you make sure you’re still getting your own?My friend Sara Connell, a five-time bestselling author and the founder of Thought Leader Media, is here to celebrate her new book, The Download: Train Your Brain, Unlock Genius, Create Miracles. A download is one of those ideas, moments of clarity or breakthroughs that comes from beyond ordinary thinking: on a walk, in the shower, the moment you wake up. Sara went deep on the science behind them for this book (we’re talking 50 quantum physics books and 100 interviews with neuroscientists and physicists). It turns out what a lot of people write off as woo is actually backed by research.In this episode, Sara and I talk about how to put yourself in a state to receive more downloads, and why it matters so much right now. I’m not anti-AI, and neither is Sara. But we’re both obsessed with making sure you get your own download first, before you hand your thinking over to anything else. And we get into what matters most: what you do once the download comes, because so many of us get the idea and never act on it.Listen to learn more about:What a download is, and what the research says about where creative breakthroughs come fromThe download walk, and why moving your body can boost original thinkingHow sound and frequency can help you get into a creative stateWhy your morning practice shapes how you approach everything elseWhat leaning on AI for your creative and strategic thinking can cost youWhy your biggest breakthroughs usually come from doing it your way, not someone else’sWhy being present is an active choiceWhat keeps people from acting on their ideas, and how to take the next stepIf you’ve ever had a great idea and let it sit, or you’ve been wondering how to stay creative and original in the age of AI, this one is for you.Get The Download: Out November 11 – Pre-order now and get Sara’s bonus: how to get your next download in 24 hours, plus a tracker. Available on Amazon, at independent bookstores, Barnes & Noble and everywhere books are sold. https://a.co/d/0jaocC42 Send a screenshot of your order confirmation to [email protected] so her team can send you the gifts.Find Sara: Instagram @saraconnell | http://www.saraconnell.com/ Take the free Your Genius Edge Diagnostic: Answer 12 questions and get a customized result: the phase your business is in and three things to focus on right now. https://www.staceybrassrussell.com/your-genius-edge-diagnostic/?source=podcast Ready to talk about working together? Book a call with me to talk about one-on-one coaching, the Passionate & Prosperous Academy, or my new Your Genius Edge Mentormind: BOOK A CALL

Live events are still one of the best ways to create clients, and nothing can change my mind about that. When people get to experience your work, whether in a virtual room or an in-person one, they get a real taste of how you can help them, and they come to know, love and trust you faster than any other way.And right now, when so many people in the online coaching and business world are saying high-ticket offers aren’t selling, launches aren’t converting, and nobody wants to be sold to from the stage, I’m here to tell you what’s actually happening in my business. I just wrapped my fifth Passionate & Prosperous LIVE!, my annual two-day, in-person event in NYC, and I’m taking you behind the scenes of putting it on and how I’ve used virtual and in-person events from the very beginning of my business.In this episode, I’m breaking down the thinking behind the content I create for my events, why I pour so much into making every one of them an exceptional experience, and the real numbers from this year.Listen to learn more about:What goes into creating an event that converts, from the content and the offers to who’s in the roomWhy the promise of your event has to line up with what you deliver when people work with youHow an experience can move someone from doubting what’s possible to believing they can do itHow events fit into your client journey, and the purpose they serveWhy curating every detail (down to the seating and the playlist) is part of how people feel seen and heardHow to make an offer that feels like a service instead of a pitchWhat happened when I made two offers in the same room, and more than half of the people who weren’t already my clients booked a callIf your work is something people need to experience before they know what they’re investing in, this one is for you.Take the free Your Genius Edge Diagnostic: Answer 12 questions and get a customized result: the phase your business is in and three things to focus on right now. https://www.staceybrassrussell.com/your-genius-edge-diagnostic/?source=podcastReady to talk about working together? Book a call with me to talk about one-on-one coaching, the Passionate & Prosperous Academy, or my new Your Genius Edge Mentormind: https://my.timetrade.com/book/DFGVNLooking for free support right now? There’s a whole resources page on my website: https://www.staceybrassrussell.com/resources

Have you always wanted to write a book? Or do you have a story you’re not sure you’re allowed to tell? My longtime client Laura DuBois just did both, and I’m so excited to celebrate her new memoir, The Picked Lock, here on the show.The Picked Lock is Laura’s story of growing up with the rule that what happens in the house stays in the house, and of learning to recognize when a relationship isn’t right for you anymore (or maybe never was). Writing it meant doing a lot of inner work first: getting through the fear of telling a story that wasn’t only hers, and finally giving herself permission to tell it. What she found on the other side, in her words, is that she can breathe. She can show up as fully herself, in her life and in her business.Laura didn’t start out thinking of this book as part of her business. It began as something she needed to do for herself. Somewhere along the way, it became a way for people to understand not just who she is, but why she is, and the kind of coach that makes her. That shift is something so many coaches, teachers and experts can learn from, whether you’re writing a book, building a talk, or deciding how much of your own story to share.Listen to learn more about:How to decide what’s yours to share when your story involves other peopleThe difference between secrecy and privacyHow unspoken family “rules” can keep you quiet long into adulthoodWhat happens when you can finally say out loud the thing you couldn’t say for yearsHow years of personal journals can become the source material for a memoirHow a book written for yourself can become part of your coaching business, from speaking to book clubsWhy sharing your story helps the right clients find youIf you’ve ever thought “someday I’ll write a book,” or you have a story you’ve been holding in, this one is for you.Get The Picked Lock: Available for pre-order now and out October 26 in paperback, hardcover, ebook and audiobook. Want a signed copy? Get one directly from Laura.https://www.headcoachlauradubois.com/book-pre-order-checkout-pageHave a book club? There are discussion questions in the back of the book, and Laura would love to join you, on Zoom or in person.Find Laura: https://www.headcoachlaura.com/Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVNLooking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources

Most people are using AI to create lousy content. And it shows. But there's a much more valuable way to use it in your business. AI can't replace your voice, your stories, or your ideas, and if you're willing to put in the time and effort, it can help you create things you couldn't have created without it.I'm breaking down the three ways I've been using AI over the last couple of months to create some really exciting assets for my business: one that attracts the right people into my world, one that makes what my paying clients get even better, and one that's helping me create a live experience for the people who'll be in the room.Listen to learn more about:Why AI can't replace you, your stories or your voice, and what it's really good for insteadThe difference between using AI as a thought partner and having it do the work for youWhat you have to be willing to give AI before it can give you anything good backWhy interactive, customized lead magnets are working so well right nowWhy moving people off social media and onto platforms you own matters more than everHow AI can make what your paying clients get even betterWhy I push back on AI constantly, and why you should tooIf you've been wary of AI, or you've only been using it to write captions, this episode will get you thinking a whole lot bigger.Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVNLooking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources

Building a business has ups and downs at every stage, and none of them automatically mean you're doing something wrong. Sometimes there's too little going on and sometimes there's too much. Things move more slowly than you want, or you don't have enough time to do everything that needs doing. Whether you're just getting started, fully booked, or growing into what's next, there's always some version of it to contend with.I'm breaking down why that's simply the truth of having a business, and how to recognize where you are right now so you can make a conscious decision about what to do next, instead of making it mean something is wrong with you or your business.Listen to learn more about:Why things moving slower than you want isn't a sign that you're failingHow the deadlines you set for yourself can turn a normal phase into a crisisWhat to do when you have more time than clientsWhat to do when you have more clients than time, and you can already see the next dip comingWhy doing your work any way you can, even before you're getting paid for it, is what keeps you movingHow being rigid about what you're willing to do can keep you stuckWhat it looks like to build your body of work instead of waiting for the next clientWherever you are in your business right now, nothing is wrong. And there's always something you can do.Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVNLooking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources🔗 Ways to Work With Stacey & Free Resources💚 1:1 Coaching & MastermindBook your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.🌟 Passionate & Prosperous AcademyJoin the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.📈 Free Resource: High-Converting Event PlaybookLearn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).💻 Free Mini-Course: Your Irresistible Signature 1:1 OfferFive simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.🧘 Passionate & Prosperous Manifestation Toolkit ($47)An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Marketing can get you attention, but it's your coaching skills that create clients — and keep them. When you're selling coaching, teaching, or any kind of transformational work, the deal almost always gets sealed in a conversation, where someone gets to feel your energy, see how you think, and get a real sense of what it would be like to work with you. And once they say yes, those same skills are what get them results and make them never want to leave.I'm breaking down the three foundational coaching skills I rely on in every conversation I have. That includes someone I've just met at an event, a potential client, a colleague who might refer me, and a client I've been working with for years. They aren't as easy peasy as they sound, and they're what turn visibility into clients and clients into long-term relationships.Listen to learn more about:What closes the gap between your marketing and actually making the saleThe three coaching skills I think every coach and service-based business owner needs to master, including one I coined myselfWhy the simplest-sounding skill takes an unbelievable amount of confidenceWhat separates a good coach from an exceptional one in a single conversationHow the right question in the moment can create a breakthrough and show someone how good you are at what you do, without coaching them without permissionHow to handle it when a client isn't happy with their experience, and why that takes coaching skills, not just customer serviceWhy showing up powerfully in any room starts before you ever say a wordIf your work happens between two humans, this is how your clients choose you and why they stay.Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVNLooking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources🔗 Ways to Work With Stacey & Free Resources💚 1:1 Coaching & MastermindBook your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.🌟 Passionate & Prosperous AcademyJoin the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.📈 Free Resource: High-Converting Event PlaybookLearn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).💻 Free Mini-Course: Your Irresistible Signature 1:1 OfferFive simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.🧘 Passionate & Prosperous Manifestation Toolkit ($47)An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Business is a numbers game — but not the numbers most people think. Not followers, not a huge email list, not the one perfect post you're missing. When you're selling coaching, teaching, or any human-centered offer, you don't need a thousand clients to make really good money. You need as many as it takes at the price of your offer, and you need to put yourself out there many more times than you think to get them.I'm breaking down what the numbers game really means for clients, bookings, speaking gigs, podcast guest spots, referrals, and every other opportunity you're pitching for — and the two places I look first when a client tells me they're doing all the things and it's not working.Listen to learn more about:How many people need to know you exist in order to get the clients and opportunities you wantWhy it's so tempting to assume something's wrong with what you're doing — when it's usually just that you need to do more of itHow to tell whether you have a numbers problem or a niche and offer problemThe reason most people won't come right out and sell their offers and what it’s costing themWhat it really takes to get picked (and how I know from my years in show business)What it means to amplify your actions, proportionate to the results you actually wantIf you want more clients, more bookings, and more opportunities, this episode is going to be a total eye-opener.Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVNLooking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources🔗 Ways to Work With Stacey & Free Resources💚 1:1 Coaching & MastermindBook your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.🌟 Passionate & Prosperous AcademyJoin the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.📈 Free Resource: High-Converting Event PlaybookLearn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).💻 Free Mini-Course: Your Irresistible Signature 1:1 OfferFive simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.🧘 Passionate & Prosperous Manifestation Toolkit ($47)An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Most people create their offers backwards. They decide what they want to sell, they build it, they put it out into the world — and then they can't sell it and they can't figure out why.I'm breaking down the strategic thinking that has to happen BEFORE you build an offer, launch a program, or put anything new out there. Why every offer has to be reverse engineered from the outcomes. Why the logistics are the last thing to think about, not the first. And what a business model actually is, beyond just deciding what you feel like selling.I'm walking through this in real time, because I'm in the thick of building a brand new offer right now — the first new thing I've put out since the Passionate & Prosperous Academy, which is about to turn five.Listen to learn more about:Why every offer starts with outcomes — and what happens to the ones that start with logistics insteadWhat it means to create an offer in a vacuum, and why those are the offers that never sellThe one-to-one offer you should build first, and why most people rush to a group program way too soonWhy low-ticket memberships require a volume of people most business owners don't have — and the math you should run before you build oneHow to know whether you can actually deliver what you're promising — and when to say no to what someone's asking you forThe long-term questions to ask before you launch anything: what happens after it ends, whether it can run more than once a year, and what it caps your revenue atIf you're thinking about putting something new out this fall or in January, you need to be thinking about it now.Passionate & Prosperous LIVE!: Your Genius Edge is October 16th & 17th in NYC and we're down to the last few seats. GET YOURS HERE!🔗 Ways to Work With Stacey & Free Resources💚 1:1 Coaching & MastermindBook your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.🌟 Passionate & Prosperous AcademyJoin the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.📈 Free Resource: High-Converting Event PlaybookLearn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).💻 Free Mini-Course: Your Irresistible Signature 1:1 OfferFive simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.🧘 Passionate & Prosperous Manifestation Toolkit ($47)An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

When you're in the early stages of starting your coaching business, it can be really hard to decide whether you should try to get a job to earn money while you get your business off the ground — or whether you should just go all in.That's a big part of what I coach Lori Townsend on in this coaching episode of the podcast. And if you're a coach, a health coach, a consultant, or anyone making a career pivot into work you actually love, this one is for you.Lori spent 25 years in corporate enterprise transformation and agile coaching before deciding to go build the thing she'd actually wanted since she first fell in love with coaching over a decade ago. She's also a gym owner in Tallahassee, Florida, where most of her members are university students. She came to this call genuinely stuck on what to do next — and what we found is that the answer had been sitting directly in front of her the whole time.This is a real, unedited coaching session, so you get to hear the different turns our conversation took to get to a great outcome for Lori — clarity and confidence about her next move.In this episode you'll hear:How to decide between getting a job and going all in on your business — and the one thing that determines the answerThe two things you actually need to have a coaching business (and why everything else is optional)Why building a coaching business is a completely different kind of hard than a brick and mortar — and why nobody warns you about thatWhat your unfair advantage is, and why most people leaving corporate in their 50s and 60s walk right past theirsThe layers you have to dig through to find a real niche — and why the problem YOU see isn't the one that gets someone to pay youWhy selling the prevention of a problem someone doesn't have yet is one of the hardest things to marketSuperimposer syndrome — how one person's "I can't afford it" turns into "nobody will pay me," and what it costs youThe difference between a workshop that's lovely and a workshop that actually convertsIf you've been waiting until you feel ready, until you have the next certification, until the whole thing is built — you’re going to love this one!Find Lori:Steelyard Gym: www.steelyardgym.comInstagram: https://www.instagram.com/steelyardgymPassionate & Prosperous LIVE!: Your Genius Edge is October 16th & 17th in New York City — and there are only a few tickets left. Get yours here! https://www.staceybrassrussell.com/passionate-prosperous-live-2026🔗 Ways to Work With Stacey & Free Resources💚 1:1 Coaching & MastermindBook your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.🌟 Passionate & Prosperous AcademyJoin the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.📈 Free Resource: High-Converting Event PlaybookLearn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).💻 Free Mini-Course: Your Irresistible Signature 1:1 OfferFive simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.🧘 Passionate & Prosperous Manifestation Toolkit ($47)An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Someone out there is looking for exactly what you do. So what makes them choose you over the hundred other people offering something that sounds just like it? Whether you're a coach, a consultant, a speaker, an author, or a service-based business owner, that's the question underneath everything — and most people are confusing building a brand and having clear messaging with a social media marketing strategy.In this episode I'm sitting down with my friend Tiffany Neuman, founder of Your Legacy Brand and creator of Brand OS Pro to talk about what branding and messaging is from a true professional. Tiffany was a creative director and trend predictor for Adidas and Burt's Bees, has taught branding at the university level for over 15 years, contributes to Entrepreneur and has been featured in Forbes multiple times as a branding expert.She's also one of the amazing sponsors and panelists for Passionate & Prosperous LIVE! this October in NYC!I wanted you to hear from a real branding expert, because that word has gotten so muddied that most people don’t know the difference between building a personal brand that turns you into a “category of one” and marketing - which do crossover - but are not one and the same.Tiffany and I go deep on what actually makes someone distinguishable — where a brand really comes from, why it has so much less to do with design and one-liners than anyone expects, and so much more to do with who you've become and what you're finally willing to say out loud about yourself and your work.In this episode you'll hear:The difference between your brand and your marketing — and why confusing the two keeps business owners stuck for yearsWhat actually makes up a personal brand, long before you get anywhere near a logo or a color paletteWhy you can't brand your way out of an offer that isn't selling yetThe thing most people build their business around that's quietly excluding the very clients they wantWhat has to get integrated before your brand can genuinely feel like youHow to own your expertise out loud when you've been conditioned your whole life to play smallWhy repeating yourself is a feature and not a bugWhat still makes someone stand out when every website and every piece of copy is starting to sound the sameIf you've been avoiding your brand because you don't know where to start — or quietly wondering if you need to blow the whole thing up and begin again — this conversation is going to make it all feel a lot clearer.Tiffany will be with us for BOTH days at Passionate & Prosperous LIVE!, on the panel — The Human Edge: Building Your Personal Brand in the Age of AI. And because she's a sponsor, every person in the room is getting Brand OS Pro, her authority positioning sprint that walks you through the exact process she uses with her one-on-one clients and leaves you with your own brand manual.Find Tiffany:LinkedIn: https://www.linkedin.com/in/tiffanyneuman/Instagram: https://www.instagram.com/tiffanyneumancreative/Free authority bio agent: https://yourlegacybrand.com/bio/Your Legacy Brand: https://yourlegacybrand.com/Passionate & Prosperous LIVE!: Your Genius Edge is October 16th & 17th in New York City — and there are only about 10 tickets left in the room. Get yours here! https://www.staceybrassrussell.com/passionate-prosperous-live-2026🔗 Ways to Work With Stacey & Free Resources💚 1:1 Coaching & MastermindBook your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.🌟 Passionate & Prosperous AcademyJoin the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.📈 Free Resource: High-Converting Event PlaybookLearn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).💻 Free Mini-Course: Your Irresistible Signature 1:1 OfferFive simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.🧘 Passionate & Prosperous Manifestation Toolkit ($47)An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast