Brands as Cultural Beacons with Ruth Bernstein

Ruth Bernstein is Co-Founder and CEO of YARD NYC, an award-winning independent creative company. Her innovative work for brands like Athleta, Crocs, and Olly has helped transform their brands into cultural beacons. Previously, she was Chief Brand Officer for Robert Redford's Sundance. We discussed all of this and more this week on the On Brand podcast. About Ruth Bernstein Ruth Bernstein is Co-Founder and CEO of YARD NYC, an award-winning independent creative company that turns brands into cultural beacons. Ruth is a pioneer and champion of female voices and leadership in an industry traditionally dominated by men. Since founding Yard, Ruth has helped build cultural brand platforms that have moved business, culture and teams - Athleta Power of She, Crocs Come as You Are, and Olly Happy Inside Out to name a few. Ruth has successfully developed YARD into an agency that services clients on a global scale and has been the recipient of numerous industry awards including being named an Ad Age Leading Woman in 2023 and Yard being named by Ad Age as a small agency winner, and 5 x Clio Awards winner.  Prior to co-founding Yard, Ruth served as Robert Redford's Brand Officer for his Sundance portfolio. Ruth has successfully developed YARD into an agency that services clients on a global scale.  From the rapidly growing brand consultancy Front Yard to the award winning activations and communication of YARD she has built a team of highly innovative, modern marketers who are able to seamlessly service clients across all stages of business growth life-stages. From the Show What brand has made Ruth smile recently? Ruth threw it back to Cadbury's Drumming Gorilla ad, sharing the very strategic story behind this memorable campaign. Connect with Ruth on LinkedIn and the Yard NYC website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices