Old Men, New Money®: Agentics, Tokenization & Blockchain

The Future of Sports and Entertainment: Decentralized Ownership and the Role of Web3In this episode of Old Men New Money, Phil Larmon discusses the systemic issues plaguing the sports and entertainment distribution models. He argues that the current system is fundamentally broken due to the disappearance of scarcity, leading to economic collapse and fragmentation in media consumption. Phil breaks down how Web3 technology can solve these problems by introducing scalable ownership models, decentralized content creation, and peer-to-peer betting. He explains how tokenized media distribution can align the interests of fans, creators, athletes, and leagues, making them stakeholders rather than mere consumers. The episode concludes with a look at how this shift will permanently change the economics of sports and entertainment.00:00 Introduction: The Broken Distribution Model01:43 The Collapse of Scarcity in Media03:06 The Rise of Fan Ownership04:52 Web3: The Future of Media Distribution05:59 The Streaming Dilemma07:43 Tokenized Media and Fan Engagement12:07 Decentralized Betting and the Future of Sports13:11 The Inevitable Shift to Tokenized Media17:12 Conclusion: Rewriting the Economics of Entertainment Get full access to Old Men, New Money at oldmennewmoney.substack.com/subscribe

Revolutionizing Sports Wealth: Athlete Tokenization's Bright FutureIn this episode of Old Men New Money, Phil Larmon explores the concept of athlete tokenization as a solution to the financial and identity crises that athletes often face. He differentiates between economically sound tokenization and the hype around NFTs and digital collectibles. He critiques the early attempt by Fantex and explains why it failed due to the absence of supportive laws, technology, and cultural acceptance at the time. Larmon then discusses the modern landscape where high school and college athletes can monetize legally, paving the way for sustainable tokenization. He emphasizes the need for an aligned ecosystem involving agents, managers, and professional associations to ensure these investments are ethical and beneficial for athletes. The episode also explores the potential long-term benefits of tokenization, including post-career earnings and stronger fan engagement, ultimately providing athletes with financial and identity stability throughout and after their careers.00:00 Introduction to Athlete Tokenization00:39 The Structural Problems in Sports02:09 The Fantex Experiment05:26 The Modern Landscape of Athlete Tokenization06:12 Case Studies: Potential and Real Examples13:35 The Role of Agents and Managers15:32 Post-Career Monetization18:46 The Four Conditions for Successful Tokenization20:42 Conclusion and Future Insights Get full access to Old Men, New Money at oldmennewmoney.substack.com/subscribe

The Blueprint of Tokenization in Modern Entertainment: Real Ownership and ParticipationIn Episode 22, host Phil Larmon shifts from the 'why' of fan ownership to the 'how', detailing the mechanics behind tokenization within the entertainment industry. This episode delves into how tokenization collapses the traditional layers of access, ownership, and monetization, using blockchain technology to create verifiable, programmable, and transparent ecosystems. Larmon explores practical applications such as tokenized ticketing, fan access, compliant equity models, media distribution, loyalty pipelines, and real-world authentication. He emphasizes that tokenization is transforming everything from music and film to sports and digital collectibles by shifting fans from passive consumers to active participants with real economic stakes. The episode highlights current implementations and future predictions, asserting that regulated, transparent tokenization will revolutionize entertainment.00:00 Introduction and Recap00:56 The Blueprint for Fan Ownership02:04 Tokenized Ticketing Revolution03:59 Fan Access and Engagement05:47 Compliant Equity Models07:25 Media Distribution Tokens08:58 Loyalty to Equity Pipelines10:03 Authentication and Digital Twins11:01 The New Fan Economy12:01 Real-World Applications and Future Predictions15:31 Regulation and Compliance18:39 Conclusion and Next Episode Preview Get full access to Old Men, New Money at oldmennewmoney.substack.com/subscribe

Fan Ownership in Sports and Entertainment: The Future of Digital SecuritiesIn this episode of 'Old Men New Money,' Phil Larmon dives into how digital securities can revolutionize the sports and entertainment industries. By applying the concepts of digital assets, compliance, and tokenization, fans, athletes, and creators can all benefit in unprecedented ways. Larmon illustrates how stadium districts can be tokenized, offering fans real, fractional ownership and creating new economic alignments between stakeholders. He also discusses the potential for regulated digital securities to transform fan participation, support athletes' financial health, and reshape the entertainment industry. The future of fan ownership is explored through practical examples and the promise of a more inclusive, economically aligned model.00:00 Introduction to the Series00:55 The Emotional Power of Sports and Entertainment01:47 The Problem with the Old Model02:17 The Promise of Digital Securities03:55 Stadium Districts: The Future of Sports Real Estate06:12 Fan Tokens vs. Real Ownership11:35 The Role of Digital Securities in Entertainment12:34 The Future of Fan Ownership14:28 Conclusion and Next Steps Get full access to Old Men, New Money at oldmennewmoney.substack.com/subscribe

The Rise of Community Marketing Officers: Transforming Customer AdvocacyIn this episode of 'Old Men, New Money,' Douglas Borthwick discusses the emergence of community marketing officers (CMOs), who differ from traditional chief marketing officers. CMOs are customer investors actively involved in promoting the business, motivated by their financial stakes in the company's success. Borthwick covers effective CMO program structures, the importance of compliance, and the impact of aligning ownership with advocacy incentives. He provides practical guidelines for businesses to implement CMO programs and discusses the future potential of this marketing strategy. Real-world examples from Web3 projects and insumer companies are highlighted to showcase the effectiveness of community-driven marketing.00:00 Introduction to Community Marketing Officers01:23 The Power of Customer Investors04:19 Structures for Incentivizing CMOs06:32 Legal Considerations and Compliance08:07 Implementing a CMO Program09:33 Web3 Examples of Community Marketing11:03 Measuring CMO Program Success13:03 Common Mistakes and Risks16:28 Future of Community Marketing19:13 Conclusion and ResourcesExplore further with my books, The Insumer Model and Your Equity in Your Pocket, both available on Amazon. Get full access to Old Men, New Money at oldmennewmoney.substack.com/subscribe

Integrating Marketing and Investor Relations: The Insumer Model ExplainedIn this episode of Old Men New Money, Douglas Borthwick delves into the convergence of marketing and investor relations departments through the insumer model. Traditionally, these two business functions operate in isolation, but when combined, they create unique competitive advantages. The insumer model transforms customer loyalty into an investment thesis and integrates brand loyalty with equity appreciation. Real-world examples, such as Blue Mountain Coffee, demonstrate how businesses can benefit from this integrated approach by converting emotional ownership into financial ownership. The episode also discusses practical steps for implementing the insumer model, including customer acquisition, capital raising, measuring ROI, and maintaining privacy. With references to extensive market research and successful case studies, Borthwick provides a comprehensive guide for consumer-facing companies to align customer loyalty with shareholder value.00:00 Introduction to Insumer Model00:57 The 30-Second Version02:16 Real-World Examples02:51 Marketing and Investor Relations Integration04:32 Implementing the Insumer Model11:15 Privacy Concerns and Solutions12:59 Case Study: Treasure Experience15:06 Metrics That Matter16:47 Action Steps for Businesses18:01 Conclusion and Next Steps Get full access to Old Men, New Money at oldmennewmoney.substack.com/subscribe

Bridging the Gap: Understanding Hybrid Security TokensIn this episode of Old Men New Money, Douglas Borthwick discusses common fears associated with pure digital securities and introduces the concept of hybrid security tokens. Hybrid tokens offer both traditional paper certificates and digital tokens, easing the transition to digital securities. Douglas explains the technical process behind hybrid tokens, shares insights from his experience at INX, and highlights the benefits of providing both options to cater to different investor preferences. He also provides practical advice for companies implementing these models and investors considering them.00:00 Introduction to Digital Securities00:15 Common Concerns with Digital Securities00:46 Introducing Hybrid Security Tokens01:27 Real-World Examples and Benefits04:21 Mechanics of Hybrid Security Tokens05:37 Implementation and Costs06:50 Conversion Processes Explained08:24 Case Studies and Adoption13:44 Future Predictions and Advice17:06 Conclusion and Next Episode Preview Get full access to Old Men, New Money at oldmennewmoney.substack.com/subscribe

Unlocking the Potential of the Insumer Model™: Aligning Consumers and Investors with Tokenized EquityIn this episode of 'Old Men, New Money®,' Douglas Borthwick introduces the Insumer Model™, a concept merging investor and consumer identities through tokenized equity. Borthwick explains how traditional stock ownership can be transformed using blockchain technology to provide immediate benefits at the point of sale. He details the advantages of this model, including enhanced customer loyalty, better feedback, and reduced marketing costs. Real-life examples and potential challenges are discussed, highlighting how businesses and individuals can benefit from this integrated approach. Future episodes will delve deeper into related topics like hybrid security tokens and brand loyalty.00:00 Introduction to The Insumer Model™00:19 The Starbucks Scenario: A Wake-Up Call00:55 The Concept of Tokenized Equity01:28 The Genesis of The Insumer Model™02:50 The Apple Example: Invisible Ownership04:33 The Three Dimensions of Value06:14 Real-World Applications and Examples07:48 The Role of NFTs in Verification09:25 Implementing The Insumer Model™11:52 Psychological Shifts and Behavioral Changes15:34 Challenges and Solutions16:42 Future Predictions and Action Steps19:56 Conclusion and Upcoming EpisodesAbout the AuthorDouglas Borthwick is not only one of the voices behind “Old Men, New Money®” but also a visionary championing the integration of consumer and investor identities through groundbreaking concepts like The Insumer Model™. With practical experience intertwining stock ownership and retail benefits, Douglas invites you to join his journey of shaping tomorrow’s business landscape today. His books, The Insumer Model and Your Equity in Your Pocket are available on Amazon today. Get full access to Old Men, New Money at oldmennewmoney.substack.com/subscribe

Unlocking Private Equity: The Future of TokenizationIn this final episode of Module Four on Real World Asset Tokenization, Ali Davoudi discusses the transformative potential of private equity tokenization. He explains why private equity matters, highlighting its $10 trillion global value but noting that access is limited to accredited investors. Ali explores three models for tokenizing private equity: tokenizing fund shares, direct investments in private companies, and secondary markets for existing stakes. He delves into the challenges, such as regulatory compliance and governance, and shares examples of successful implementations. He also provides practical advice for investors, underscoring the importance of understanding underlying investments, evaluating platforms, and reading legal documents. Ali concludes with his vision for the next decade, outlining a future where tokenization could democratize access and improve liquidity in private markets.00:00 Introduction to Private Equity Tokenization00:52 Why Private Markets Matter02:18 Approaches to Tokenizing Private Equity03:46 Tokenizing Private Equity Funds05:17 Direct Tokenization of Private Companies06:42 Secondary Markets for Private Equity07:59 Regulatory Challenges09:23 Personal Insights on Private Investing10:22 Success Stories and Future Vision12:52 Lessons from Real World Asset Tokenization14:08 Investor's Guide to Tokenized Private Equity15:37 Connecting to the Next Module16:21 Closing Thoughts Get full access to Old Men, New Money at oldmennewmoney.substack.com/subscribe

Exploring Tokenization of Public Equity: Innovations and ChallengesIn this episode of Old Men New Money, Ali Davoudi discusses the emerging trend of tokenizing public company shares, illustrating how it could reshape global equity markets. He explains the difference between direct tokenization (as done by Galaxy Digital) and wrapped tokenization (as pursued by Backed and INX). Ali dives into the benefits, such as 24/7 trading and instant settlement, but also outlines challenges such as liquidity fragmentation and regulatory complexity. Through detailed examination, he balances the potential advantages against the current practical challenges and provides insights into the future of tokenized public equity, comparing it to the early internet era. Finally, he previews the next episode, which will focus on the potential of private equity tokenization.00:00 Introduction to Tokenized Public Equity00:45 Understanding Public Equity Tokenization00:58 Direct vs. Wrapped Tokenization Models01:58 Galaxy Digital's Innovative Move03:26 The Wrapped Tokenization Model04:52 Value Propositions of Tokenized Equity06:27 Challenges of Tokenized Public Equity07:57 Personal Views and Predictions11:40 Lessons from Real World Asset Tokenization13:02 Investor Guidance on Tokenized Public Equity14:28 Connecting to Private Equity Tokenization15:21 Closing Thoughts Get full access to Old Men, New Money at oldmennewmoney.substack.com/subscribe