OBGYN Business Podcast

We are excited to introduce our special guest, Dr. Lindsey Harper. Dr. Harper is a board-certified physician in obstetrics and gynecology and the founder and CEO of the Rosy app, a widely popular app focused on women's sexual health. She has been recognized for her remarkable contributions to healthcare and technology, including being named among Forbes' top 53 women disrupting healthcare. In this episode, Dr. Harper shares her inspiring journey as a doctor, her passion for women's health, and her experience pioneering the Rosy app.

Do you need help attracting new patients to your practice? Look no further than this podcast episode featuring Naren Arulrajah, a seasoned OB-GYN Marketing Consultant and SEO Expert who is also the CEO of EKWA Marketing.

Dr. John McHugh, a Board Certified in OB/GYN and Lifestyle Medicine, a fellow of the American College of Obstetricians and Gynecologists and the American College of Lifestyle Medicine, joined today with Dr. Mikio Nihira to discuss the importance of wellness for physicians, particularly for younger doctors who want to maintain good health and well-being throughout their careers. They also touch on financial wellness and how physicians can balance their passion and living a comfortable life for themselves and their families.

In this episode of the OBGYN Business podcast, Dr. Mikio Nihira speaks with Dr. Ty Erickson, a well-experienced master surgeon, and educator in private practice, about how to ethically and effectively collaborate with the medical industry while ensuring that patient care remains the top priority.

Are you looking for a solution to the shortage of physicians in your practice setting? In this episode, Dr. Mikio Nihira and Matthew A. Barker discuss using advanced practice providers, nurse practitioners & physician assistants to cover gaps in physician schedules. They address the concerns regarding involving non-physician clinicians in the game and how it may impact the quality of care. 

Welcome back to the OBGYN Business Podcast. In this episode, we will explore emerging technologies' significance in OB-GYN healthcare. Our guest Dr. Melissa Walsh joined Naren Arulrajah to discuss the use of blockchain and emerging technologies to improve patient care management practices. Dr. Walsh is a board-certified OB-GYN physician and healthcare advocate with over a decade of experience. Dr. Walsh explains how blockchain technology can enable patients to have almost instantaneous access to their medical records, better educate themselves about their disease processes, and become more engaged in their healthcare. 

They discuss the most effective marketing strategies for medical practices, including search engine optimization (SEO), Google Ads, Facebook and Instagram Ads, and traditional marketing methods like radio and mailers. Naren shares insights on the pros and cons of each strategy, how they compare in terms of cost and effectiveness, and which ones are best suited for different types of medical practices.

Listen up! In this episode of the OBGYN Business Podcast, Dr. Nihira chats with urogynecologist Mitch Schuster about the importance of understanding how medical services are valued. As a member of the American Medical Association's RUC (Relative Value Scale Update Committee), Dr. Schuster sheds light on the complexities of the healthcare system and the importance of understanding coding to capture the value of physicians' work. They emphasize the significance of physicians' perspectives in decision-making around healthcare costs and innovation, particularly with CMS accounting for roughly 40% of all medical payments in the US. If you want to know how doctors can negotiate for fair compensation and shape the future of healthcare, this podcast is a must-listen!  

In this episode, our guest, Robyn Towt, Joined Naren Arulrajah to discuss the severe health risks associated with breast implants. She talks about her experience with breast implants and the journey that led her to become a patient advocate.

The OBGYN Business Podcast is back with a new episode focusing on helping doctors and healthcare executives develop their ideal practice. In this episode, Dr. Miller interviews Milan Kovaleski, a New York City marketing consultant specializing in assisting aesthetic providers in elevating their online presence through marketing, particularly with video. Milan shares how he got into marketing and the importance of showing what you do rather than just saying what you do.