The Firm: Money in Sports

DAZN targets Asia with Tsunoda Deal, CONMEBOL’s OTT advertisement revolution, and Real Esteli competing with MLS sides in digital. This week joining as co-host is Michael Turner from Sidney, from the world of OTT broadcasting to talk about DaZN’s Asian strategy with the signing of Tsunoda, market strategies and expanding with data. Also on the agenda is the future of sports advertising. Pick and mix, tailored ads.   A gimmick? Or here to stay. Ahead, I will talk about a digital success case in Central America, taking a domestic football side to one of the biggest in the CONCACAF region.  Michael Turner is General Manager at Sportsflick OTT and Founder of Altitude Consultancy, specializing in digital strategy, go-to-market strategies and AV production. Allan Chamorro is a business development specialist and sports digital expert Co-Founder of the Apollo Sports Business Group helping sports sides accomplish their business goals through curated strategies across South America, Europe and Asia Pacific.

This episode will introduce decision-makers in sports entities to consider generating a new revenue stream through an Esports franchise for your professional team or club, so I will engage with my colleague Ajay Agalwar - a self-described medium level gamer - and explore on the surface the basics of E-sports, its ecosystem, review some opportunities and on how to get this concept flying. My role in this episode will be to extract as much information as I can from Ajay, as someone with little or no gaming background like me, and navigate the findings to evaluate this as a marketing or business opportunity for your sports entity or even personal venture. This is episode #1 of a series of 3. If you would like to know more about monetization strategies for your League or Club contact me at https://www.linkedin.com/in/allan-j-chamorro-sportsbusiness/