Modern Music Marketing podcast

Modern Music Marketing

Genera Studios

Modernize your music marketing and explore the behind the scenes of what it takes to succeed in the music industry. Join our host, Andrew Southworth, to learn how to invest in yourself & grow your music business from speaking with people doing cool things in the music industry.

83 Episoden

Spotify Executive Explains How Spotify ACTUALLY Works feat. Sam Duboff
20.3.2026
53:31
In this interview I talk with Sam Duboff, the Global Head of Marketing & Policy at Spotify, about how Spotify royalties work, why they imposed a 1,000 stream monetization threshold, how they're handling AI music and much more. 🏆 Hire us to run your ads🚀 Spotify Growth Machine Course🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!)👥 Fan Growth Machine Course🎬 YouTube Growth Machine Course🧑‍💻 Consultations📰Join the FREE Music Marketing Monday newsletter⌨️ Chat in the community (FREE)
How Music Artists Get Heard feat. Jesse Cannon
28.2.2026
1:16:21
In this episode I talk to Jesse Cannon about how artists can get their music heard, and his amazing 30+ year journey working in the music industry. Jesse's YouTube channel: https://www.youtube.com/@MusformationMy .4 Cents Podcast: https://www.youtube.com/@MyPoint4Cents🏆 Hire us to run your ads🚀 Spotify Growth Machine Course🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!)👥 Fan Growth Machine Course🎬 YouTube Growth Machine Course🧑‍💻 Consultations📰Join the FREE Music Marketing Monday newsletter⌨️ Chat in the community (FREE)
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From YouTuber to Touring Artist feat. Keyan Houshmand
15.1.2026
55:01
In this episode I talk with Keyan Houshmand - a guitarist that built an online audience of nearly 200k followers, 15 million views on YouTube alone, and who made the gap to playing shows with artists like Animals As Leaders, I Built The Sky and more.Keyan's Channel 🏆 Hire us to run your ads🚀 Spotify Growth Machine Course🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!)👥 Fan Growth Machine Course🎬 YouTube Growth Machine Course🧑‍💻 Consultations📰Join the FREE Music Marketing Monday newsletter⌨️ Chat in the community (FREE)
Running a 7-Figure Record Label with James Rhodes of FiXT Records
8.1.2026
48:07
In this video I talk to James Rhodes, the president of FiXT Records. We talk about what it's like running a label, what revenue sources are most important for them and how they approach marketing their artists. Check out FiXT and FiXT Academy: https://fixtmusic.comhttps://fixtacademy.com🏆 Hire us to run your ads🚀 Spotify Growth Machine Course🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!)👥 Fan Growth Machine Course🎬 YouTube Growth Machine Course🧑‍💻 Consultations📰Join the FREE Music Marketing Monday newsletter⌨️ Chat in the community (FREE)
How Noah Kellman Grew to 200k Subscribers on YouTube
30.12.2025
42:44
In this episode I spoke with Noah Kellman, a jazz piano player that grew to 200,000 subscribers on YouTube and makes a living in the music industry. Watch more of Noah here.🏆 Hire us to run your ads🚀 Spotify Growth Machine Course🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!)👥 Fan Growth Machine Course🎬 YouTube Growth Machine Course🧑‍💻 Consultations📰Join the FREE Music Marketing Monday newsletter⌨️ Chat in the community (FREE)
How Indie Artists Can Grow Without A Team feat. Goshfather
24.10.2025
38:21
In this episode I talk with Goshfather about how he went from almost quitting music to 50k monthly listeners, playing EDC, being an Insomniac radio host and more in under 2 years. Follow Goshfather here.🏆 Hire us to run your ads🚀 Spotify Growth Machine Course🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!)👥 Fan Growth Machine Course🎬 YouTube Growth Machine Course🧑‍💻 Consultations📰Join the FREE Music Marketing Monday newsletter⌨️ Chat in the community (FREE)
After Mastering 16,000+ Albums, Here's His Advice For Artists feat. Alan Douches
14.10.2025
36:05
In this episode I chat with Alan Douches, a Grammy award winning mastering engineer with over 16,000 credits to his name and founder of West West Side Music.Alan Douches website.🏆 Hire us to run your ads🚀 Spotify Growth Machine Course🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!)👥 Fan Growth Machine Course🎬 YouTube Growth Machine Course🧑‍💻 Consultations📰Join the FREE Music Marketing Monday newsletter⌨️ Chat in the community (FREE)
How To Find Real Fans That Come To Shows feat. Mark Roberge
17.9.2025
41:43
In this episode I talk to Mark Roberge about how artists can grow their fanbase, get more fans to shows, sell more merch, and how he promotes his band back from the Myspace days to now.Check out FanFlowy: https://www.makeourmusic.com/andrew_fanflowy🏆 Hire us to run your ads🚀 Spotify Growth Machine Course🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!)👥 Fan Growth Machine Course🎬 YouTube Growth Machine Course🧑‍💻 Consultations📰Join the FREE Music Marketing Monday newsletter⌨️ Chat in the community (FREE)
Why Music Quality STILL Matters For Music Marketing feat. The Online Recording Studio
3.9.2025
31:15
In this episode I talk to Joe Wadsworth from The Online Recording Studio about the importance of song quality, how artists are making money with their music and how an online recording studio works.Free 20 minute song feedback session + $100 of TORS credit: https://geni.us/XgGwNm🏆 Hire us to run your ads🚀 Spotify Growth Machine Course🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!)👥 Fan Growth Machine Course🎬 YouTube Growth Machine Course🧑‍💻 Consultations📰Join the FREE Music Marketing Monday newsletter⌨️ Chat in the community (FREE)
Are CDs and Vinyl the Future of Music? feat Rob Bach (Spinney Media)
22.8.2025
39:33
Is physical media back? Rob Bach, formerly of Virgin Megastores, Amazon and CD Baby, talks about the value of physical media for music artists and how artists can get into it without the hassle of dealing with shipping. Check out Spinney Media (use coupon code 'SOUTHWORTH' for 25% off!): https://geni.us/SpinneyMedia🏆 Hire us to run your ads🚀 Spotify Growth Machine Course🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!)👥 Fan Growth Machine Course🎬 YouTube Growth Machine Course🧑‍💻 Consultations📰Join the FREE Music Marketing Monday newsletter⌨️ Chat in the community (FREE)

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