Modern Direct Seller Podcast

In this episode of the Modern Direct Seller Podcast, we’re diving into holiday collabs and how they can help you reach new audiences this season. Partnering with another small business is one of the quickest ways to get in front of new faces, and this time of year is the perfect time to give it a try. We’re talking about what to look for in a collab partner and sharing some timely ideas you can bring into your holiday plans. We also cover what to sort out before you launch, plus what to do once the collab wraps up.Looking to pull together a deal roundup or gift guide page with your collab partners this season? Oh My Hi can help you spin one up quickly, and when you get started, you’ll get a free capture and convert homepage.Time-Based Notes:1:12 - Getting in Front of New Faces4:15 - Finding the Right Partner6:43 - Thinking Beyond Direct Sales9:04 - Holiday Collab Ideas14:56 - Avoiding the Group Project Trap18:52 - Protecting Your Audience20:20 - Playing the Long Game21:31 - After the CollabGet the full show notes at moderndirectseller.com/episode314

In this episode of the Modern Direct Seller Podcast, we’re talking all about the tasks you can hand off to AI to get ahead of the busiest stretch of the year. Along the way, we’re also getting honest about what leaning on AI day to day can really feel like, and why that’s worth paying attention to as the holidays approach. Each idea is simple to put into practice, so you can lighten your plate and actually enjoy the season.Looking to build your Oh My Hi website? Grab a free Capture and Convert homepage and let OHMi, our AI-guided bestie, draft your holiday gift guide pages and forms for you.Time-Based Notes:2:06 - Working Smarter, Feeling Harder7:26 - Holiday Gift Guides10:05 - Your Family Gift List11:38 - Stretching Your Content13:54 - Turning Questions into Content15:51 - Gratitude and Year-End ReflectionGet the full show notes at https://moderndirectseller.com/episode313

In this episode of the Modern Direct Seller Podcast, we’re diving into how holiday shoppers are spending this year and what that means for your business. We’re sharing the latest shopping data and real feedback from our Q4 virtual retreat. Then we map out the season and share promo and event ideas to help you make the most of the holidays. If your plan for the season is still coming together, this one’s for you.Looking for a place to send all the new shoppers you meet this season? Grab a free capture and convert homepage from Oh My Hi, the ultimate do-it-all website platform made for direct sellers. Time-Based Notes:1:47 - This Year’s Holiday Shopper5:25 - The Good News for Direct Sales6:20 - Mapping the Holiday Calendar9:17 - Building a Better Holiday Offer10:57 - Creating Early Urgency11:39 - Turning Events into Experiences12:35 - Reaching New Customers13:43 - Engaging Existing Customers14:48 - Choosing Your Focus for Q4Get the full show notes at https://moderndirectseller.com/episode312

Canva can do a lot more than create social media graphics, but knowing where to start can feel overwhelming. In this episode of the Modern Direct Seller Podcast, Becky chats with Kat Cornell of The Creative Cat Studio about making Canva easier to use in your direct sales business. They talk about why templates are a great starting point, how to simplify your designs, which Canva features can save you time, and how to create consistent content across your social media, website, and other marketing channels. Kat also shares practical ways to use AI as a starting point for design, why a brand kit can make your workflow easier, and one simple exercise you can try this week to look at your existing content with fresh eyes.Want to learn more from Kat? Find her on social media at @thecreativecatstudio. She also shares Canva education through her membership and workshops, including Canva Made Simple: a free live workshop for small business owners and direct sellers, on Wednesday, October 28 at 1pm PT / 4pm ET. Grab your free spot at thecreativekatstudio.com/workshop.Time-Based Notes:4:58 - Kat's Journey From Graphic Design to Canva Education7:33 - Building Confidence With Canva8:27 - Why Less Is More in Design9:15 - Using AI to Create and Refine Graphics12:25 - What Else Can You Create in Canva?15:33 - Three Canva Features Worth Learning18:01 - Is Canva Pro Worth It?20:21 - Building Your Brand Kit22:20 - Finding Inspiration for Your Brand Style25:18 - Repurposing Canva Content Beyond Social Media26:41 - A Simple Way to Improve Your Existing Designs28:18 - Kat's Upcoming Workshops and Collaborations30:20 - Where to Find Kat CornellListen to the episode and find more resources at moderndirectseller.com/episode311

In this episode of the Modern Direct Seller Podcast, we chat with Chalisa Hagan, jBloom’s first ever Diamond Executive Director, about what it really takes to lead a big team without stepping away from selling. Chalisa has spent over 22 years in the jewelry space, and today she leads a team of more than 900 while still showing up at her own events. She shares how her view of the business has changed over the years, plus a few of the ways she keeps her team excited to be part of it. If you’re working toward leadership in your own business, this one’s a refreshingly honest look at life at the top.You can connect with Chalisa and follow her journey on TikTok, Instagram, and Facebook. And if you’re ready to give your business a home online that belongs to you, claim your free capture and convert homepage from Oh My Hi when you get started today.Time-Based Notes:1:21 - Rapid Fire6:13 - From Retailer to Builder11:39 - A Week at the Top16:47 - Learning to Do Less22:43 - Keeping It Fun27:10 - Rules Worth Breaking28:26 - Permission to Overshare33:47 - Where Future Leaders StartGet the full show notes at https://moderndirectseller.com/episode310

In this episode of the Modern Direct Seller Podcast, we chat with business coach Amber McCue, author of the brand new book How to Clone Yourself. Amber has spent over 15 years building multiple businesses, often alongside a corporate career, and she's learned to do it without living at her desk. She shares the thinking that helped her stop doing everything herself, plus how she's putting AI to work in her own business. If you've ever wished there were two of you, this conversation might get you closer than you think.You can find Amber on Instagram and pick up How to Clone Yourself on the book's official site. That's also where you can meet the AI Clone Team she created for her business. And if you're ready to build your online presence somewhere you control, you can claim a free capture and convert homepage from Oh My Hi.Time-Based Notes:1:29 - Rapid Fire7:45 - From Startup to Portfolio9:36 - A Book for the Stretched Thin11:48 - The Recovering Chief Everything Officer15:51 - The $100 Bill Test19:41 - The Power of Constraints23:40 - A Team of One28:18 - A Launch ExperimentGet the full show notes at https://moderndirectseller.com/episode309

In this episode of the Modern Direct Seller Podcast, Becky and Jeremy Launder pick up where their last AI conversation left off and take it a big step further. They move from using AI to write in your brand voice to having it actually get work done across the tools you already use every day. Jeremy breaks down the tech that's quietly reshaping how they run their business, and they share an early look at what it's starting to make possible inside Oh My Hi. If AI has only ever been a writing buddy for you, this one might change how you think about it.New to Oh My Hi? It's the direct sales website platform at the center of this conversation, and podcast listeners can claim a free capture and convert homepage when they get started. Inside the Academy and Oh My Hi, you'll also find a brand new toolkit that walks you through training your AI tool on your business. Already an Oh My Hi user and want in on the new MCP? Email the Oh My Hi team, and they'll get you set up.Time-Based Notes:1:40 - Rapid Fire Questions3:36 - Revisiting Context7:08 - What's an MCP?10:32 - How the Workday Changed14:30 - Why Oh My Hi Went the MCP Route18:46 - What the MCP Can Do Today21:31 - Inside the Beta24:53 - What's Next for Oh My HiGet the full show notes at https://moderndirectseller.com/episode308

In this episode of the Modern Direct Seller Podcast, we chat with Dave Grimaldi, CEO of the Direct Selling Association (DSA), about why the personal stories behind our businesses carry so much weight. Dave returns for a state-of-the-union look at his first two years leading the DSA, including what has surprised him most about direct sellers and what is really happening in Washington right now. He also shares why direct selling fits so naturally into the larger American story. And with Direct Selling Day landing the day after this episode goes live, the timing could not be better.You can connect with Dave directly by phone at 202-380-2203, and you can find the latest advocacy news and resources on the newly revamped DSA website. If you’d like to add your voice to the America 250 project, record a short video through the DSA story submission page. You can also follow along and help amplify the work on Instagram and LinkedIn. And if your business currently lives on social media and you are ready for a site that is truly your own, grab your free capture-and-convert homepage from Oh My Hi.Time-Based Notes:1:42 - A Quick Rapid-Fire Warm-Up2:35 - What's Surprised Dave About the Channel5:45 - A Candid Look Inside DC Today9:38 - A State-of-the-Union Update from the DSA14:36 - Direct Selling and the American Story20:04 - The Kind of Story Worth Sharing23:52 - Inside Direct Selling Day27:04 - The Bigger PictureGet the full show notes at https://moderndirectseller.com/episode307

In this episode of the Modern Direct Seller Podcast, we chat with Melina Dixon, Chief Heart Officer of Heart & Hustle and owner of the Kick It Club, about why genuine connection still comes first on social media. After more than two decades in the direct sales field, Melina brings a relationship-first perspective on turning everyday conversations into real sales. She digs into consistency, showing up with intention, and building a brand that feels unmistakably yours.You can connect with Melina on Facebook and Instagram, or join her group, Heart and Hustle with Melina Dixon. Learn more about The Kick It Club, and grab Melina's free set of 10 graphics and captions.And if you're ready for a website that's truly your own instead of a page that looks like everyone else's, take a peek at Oh My Hi.Time-Based Notes:1:23 - Rapid Fire Questions5:52 - From the Field to the Kick It Club10:03 - Earning Trust as the New Owner14:47 - Building a Brand That's Truly Yours19:52 - Turning Conversations Into Sales25:45 - The 80/20 Balance28:12 - How Often (and Where) to Post34:25 - Serving Over Selling35:48 - The AI Content TrapGet the full show notes at https://moderndirectseller.com/episode306

In this episode of the Modern Direct Seller Podcast, we chat with Amy Konowal, a top Pampered Chef leader who has built one of the company's largest teams. Amy shares what team building really looks like today, why the usual fears around recruiting rarely hold up, and how she welcomes people onto her team no matter how long they plan to stay. She also gets honest about those crucial first weeks with a new member and offers a simple place to start for anyone ready to grow their team.You can connect with Amy on Facebook and Instagram. And if you're tired of building your business on rented land, be sure to grab your free capture-and-convert homepage from Oh My Hi today.Time-Based Notes:0:54 - Meet Amy Konowal of Pampered Chef2:54 - Rapid Fire Questions7:39 - Amy's Direct Sales Journey13:51 - Making the Recruiting Conversation Feel Natural15:52 - Recruiting Ping Pong20:11 - Who Belongs on Your Team23:47 - When Leadership Feels Out of Reach25:20 - Getting New Team Members to Stick28:07 - Team Building Myths Worth Rethinking34:36 - Starting Conversations That Grow Your TeamGet the full show notes at https://moderndirectseller.com/episode305