Liberty Spenders™

Can technology be used to strengthen people instead of keeping them addicted, divided, and endlessly scrolling? Kurt sits down with Ryan Collins, author of The God of Tech and Chief Revenue Officer at Up, to discuss the intersection of faith, technology, artificial intelligence, social media, and business. Ryan shares the vision behind Up, a social video platform designed around positive, wholesome content, and explains why he believes technology itself is a tool whose impact depends on who controls it and what values guide its use. They explore how modern social media algorithms can reward outrage, sensationalism, and addictive behavior, and why Ryan believes healthier technology should give users more control over what they see. He also discusses Up’s approach to creator standards, content filtering, mental health reminders, and encouraging people to spend less time scrolling rather than maximizing time on the platform. The conversation then turns to artificial intelligence. Ryan shares both his enthusiasm and caution around AI, describing it as a powerful research tool while warning against allowing it to replace human creativity, ingenuity, relationships, and discernment. Kurt and Ryan also discuss using AI for Bible study, the importance of verifying sources, AI hallucinations, and why transparency matters when businesses use AI-generated work. Ryan also tells the story behind The God of Tech, from founding Bethel School of Technology to discovering the role Christian scientists such as James Clerk Maxwell played in the foundations of modern technology. He explains why he believes Christians should not retreat from technology but instead actively participate in building products, businesses, and innovations shaped by their faith and values. The conversation closes with Ryan’s thoughts on faith in the marketplace, the growing spiritual curiosity he sees among younger generations, family, legacy, and why he ultimately measures success by the people he has loved and helped along the way. Key Takeaways 00:00 Why Technology Can Go Wrong 00:26 Meet Ryan Collins 01:39 Building a Healthier Social Platform 05:17 Technology Is a Tool 06:19 The Cost of Doom Scrolling 09:31 Creating Better Social Media Habits 13:23 Giving Users Algorithm Control 15:57 How Christians Should Think About AI 19:18 What AI Should Never Replace 21:31 Using AI for Bible Study 26:53 The Story Behind The God of Tech 29:39 The Christian Roots of Modern Technology 33:05 Why Believers Should Engage With Tech 38:52 Faith in the Marketplace 42:53 Ryan’s Definition of Legacy Resources Ryan Collins https://ryancollins.info/ The God of Tech: Modern Technology, Its Divine Origin, and Activating the Next Great Movement of God Through Spirit-Led Innovation https://www.amazon.com/dp/B0BXMKQXS6 Up – Positive Social Video Platform https://play.google.com/store/apps/details?id=up.app&hl=en Bethel School of Technology https://www.linkedin.com/school/bethel-school-of-technology/ 94x Daily Devotional https://regent-bank-daily-devotionals.simplecast.com/ 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the biggest threats to freedom are not coming through conventional war, but through economic pressure, political influence, technology, information, and long-term strategic disruption? Kurt sits down with Casey Fleming, CEO of BlackOps Partners and author of The Red Tsunami: The Silent Storm Killing Your Freedom, to discuss Fleming’s view that the United States and other free societies are facing what he describes as “unrestricted warfare.” Fleming explains how he connects economic espionage, influence operations, technology, and strategic risk into a broader framework for understanding modern geopolitical threats. They also discuss the origins of the unrestricted warfare concept, the role Fleming believes the Chinese Communist Party plays in global competition, the importance of civic participation, and practical steps he recommends for individuals who want to protect their economic and political independence. Fleming also shares his background in technology, consulting, intelligence, and strategic risk, including his work with BlackOps Partners. The conversation closes with Fleming’s thoughts on legacy, preserving constitutional freedoms, mentoring younger generations, and the Freedom Forever initiative. Key Takeaways 00:00 The “Sunset of Freedom” Warning 00:26 Meet Casey Fleming 01:13 The Thesis of The Red Tsunami 02:49 What Is Unrestricted Warfare? 04:14 Why Fleming Says the Threat Is Accelerating 07:07 Inform, Unite, and Take Action 08:49 China, Russia, Iran, and Global Competition 12:38 Free Speech and Political Influence 14:46 What Individuals Can Do 16:12 Economic Choices and Foreign Influence 21:56 The Freedom Forever Movement 23:24 Socialism, Marxism, and Political Risk 26:56 Inside BlackOps Partners 27:19 From IBM and Deloitte to Counterintelligence 30:08 Strategic Risk for Business Leaders 33:35 Casey’s Definition of Legacy 36:19 Mentoring the Next Generation 37:30 How to Learn More 39:04 Where to Find The Red Tsunami Resources The Red Tsunami https://theredtsunami.com/ The Red Tsunami – Book Options https://theredtsunami.com/products-list The Red Tsunami – Acclaim & Endorsements https://theredtsunami.com/acclaim BlackOps Partners https://blackopspartners.com/ Casey Fleming on LinkedIn https://www.linkedin.com/in/caseyflemingceo/ Freedom Forever https://freedomforever.global/ 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices

What if avoiding conversations about risk is actually creating more risk for your business, team, or mission? Kristen Luidhardt sits down with strategic advisor, speaker, and author Susan Schram to explore why faith and risk are not opposites, and why courageous leaders need to make space for honest conversations about uncertainty. Susan brings decades of experience leading global initiatives at companies including IBM and Nokia, and now works through Go to Market Impact with CEOs, boards, investors, nonprofits, and faith-based leaders to pressure-test important ideas before they stall or fail. She explains why faith does not eliminate risk, but instead reframes how leaders approach it. She shares how underestimating the “people side” of risk can derail even strong strategies, why teams often avoid difficult conversations, and how leaders can build greater trust by openly discussing what might go wrong before problems surface. They also unpack Susan’s six principles for pressure-testing a big idea, including clarifying why and why now, validating why you, identifying who must act, challenging assumptions, planning for multiple scenarios, and developing leaders who can adapt when circumstances change. Susan also shares a practical “pre-mortem” exercise leaders can use to uncover hidden risks before launching an initiative. Key Takeaways 00:00 Why Not Talking About Risk Is Risky 00:36 Meet Susan Schram 02:05 Faith and Risk Belong Together 03:32 Why God Calls Us to Plan 05:46 Why Big Ideas Stall 07:09 The People Side of Risk 08:33 Why Teams Avoid Risk Conversations 11:03 Learning From a Failed Product Launch 14:14 Courageous Leaders Talk About Risk 16:14 Pressure-Testing High-Stakes Initiatives 17:59 Susan’s Six Risk Principles 20:56 Challenge Your Assumptions 22:22 Ask “What If?” Before Launching 25:17 When Success Creates New Risk 28:17 Building Resilience Through Scenario Planning 30:03 How to Start the Risk Conversation 32:43 Fast Track Your Big Idea 33:43 The Pre-Mortem Exercise 35:35 What a Life Well Lived Looks Like 36:37 Using AI to Process Difficult Moments 39:04 Who Susan Helps 40:34 Protecting Your Next Big Idea Resources Fast Track Your Big Idea https://gotomarketimpact.com/book/ Go to Market Impact https://gotomarketimpact.com/ U.S. Christian Chamber of Commerce https://uschristianchamber.com/ Liberty Builders Exchange https://business.uschristianchamber.com/events/Details/liberty-builders-exchange-dinner-at-swc-2026-1700626?sourceTypeId=Hub Susan Schramm's Risk System for Impact https://gotomarketimpact.com/about-us/ 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders   🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the way you introduce yourself is actually making people less interested in what you do? Kurt Luidhardt sits down with clarity consultant, author, and entrepreneur Steve Woodruff to explore why traditional elevator pitches fall flat and how a simple, memorable message can open the door to better conversations, referrals, and opportunities. Steve shares his Memory Dart approach, the curse of knowledge, and why trying to say too much is one of the biggest communication mistakes entrepreneurs make. They also discuss discovering your unique identity, using clarity to make better business and career decisions, the power of words in marriage and relationships, Steve’s work with entrepreneurs, and why his focus has shifted from building his own success to helping the next generation succeed. Key Takeaways 00:00 Why the Elevator Pitch Is Dead 00:43 Meet the King of Clarity, Steve Woodruff 04:26 The Memory Dart Approach to Introductions 06:44 Going Deeper with a Clarity Makeover 08:23 The Curse of Knowledge and Why We Say Too Much 11:09 How Great Communicators Make Ideas Memorable 12:50 How Clarity Can Change a Career 15:09 Steve’s Journey to Becoming a Clarity Consultant 18:35 Why Clarity Makes It Easier to Say No 21:04 The Power of Words in Marriage and Relationships 28:57 Helping Entrepreneurs Clarify Their Message 31:06 Clarity Wins and The Point 33:33 Shifting from Success to Legacy 35:30 What a Life Well Lived Looks Like 39:02 Who Steve Helps and How to Connect Resources Steve’s website https://www.stevewoodruff.com/ stevewoodruff.com Clarity Wins https://www.amazon.com/dp/1732857105 amazon.com The Point https://orderthepoint.carrd.co/ orderthepoint.carrd.co Nashville Entrepreneur Center https://www.ec.co/ LinkedIn Steve Woodruff on LinkedIn https://www.linkedin.com/in/swoodruff/ 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices

What if your biggest business advantage is a story you have not learned how to tell yet? Kurt Luidhardt sits down with former television reporter and story strategist Molly Gomez to explore how founders and leaders can turn their lived experience into a powerful business asset. Molly breaks down her Seven Story System, explains why trust matters more than ever in the age of AI, and shares how authentic storytelling can build buyer confidence before the sales call even begins. They also discuss faith, overcoming fear and self doubt, Molly’s journey from television news to entrepreneurship, and learning to trust God through seasons of uncertainty and change. Key Takeaways 00:00 How Molly Knew She Had Found Her Husband 00:41 Meet Story Strategist Molly Gomez 01:18 Why Most Businesses Have a Story Problem 03:23 You Do Not Need Trauma to Have a Powerful Story 05:18 Overcoming the Fear of Other People’s Opinions 06:41 How Storytelling Can Transform a Business 09:24 Breaking Down the Seven Story System 12:25 Why Trust Matters More in the Age of AI 15:41 From Television Reporter to Entrepreneur 20:17 Why Women Struggle to Own Their Stories 23:38 How Faith Changed Molly’s Approach to Marriage 29:52 Trusting God Through Uncertainty and Change 33:42 Turning Your Past Into a Strategic Asset 36:19 The Legacy of Helping People Heal Their Voice 39:21 Why Your Story Is the Strategy Resources Molly on LinkedIn https://www.linkedin.com/in/molly-gomez/ Seven Story System https://seven-story-system.signaturestoryco.com/ Signature Story Co https://www.signaturestoryco.com/ Language of Dominion https://www.amazon.com/dp/B0H3QX89LP Blueprints of Dominion https://www.amazon.com/dp/B0FH6VZH78 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders   🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to recognize great talent before the rest of the world sees it? In this conversation, Kurt Luidhardt sits down with legendary music executive, producer, and entrepreneur Michael Blanton, whose career has helped shape Christian music through his work with artists including Amy Grant, Michael W. Smith, and Rich Mullins. Michael shares the stories behind Age to Age, “Friends,” “Awesome God,” and Amy Grant’s crossover success with Heart in Motion. He also explains how the same instincts he used to develop artists now help businesses discover their unique value, strengthen their brands, and reach new audiences. The conversation also explores faith, family, changing technology, AI, and Michael’s involvement with the Music Bible, an ambitious project turning Scripture into music verse by verse. Key Takeaways 00:00 Creating the First Music Bible With AI 00:35 Meet Michael Blanton 01:50 How Michael Helped Develop Amy Grant’s Career 05:28 The Album That Changed Everything for Amy Grant 07:09 Discovering Michael W. Smith and the Story Behind “Friends” 10:14 Rich Mullins and the Story Behind “Awesome God” 11:49 What Michael Looks for When Discovering Talent 13:26 Turning a Struggling Artist Into a Pop Success 15:40 Pursuing Entertainment Without Compromising Faith 17:13 Taking Amy Grant Into Mainstream Pop Music 17:49 How Heart in Motion Became a Breakthrough Album 23:40 Applying Music Industry Lessons to Business and Branding 25:13 Helping an Established Radio Brand Embrace Podcasting 26:17 Finding and Naming a Business’s “Secret Sauce” 28:54 How Michael Found His Way Into the Music Industry 31:28 How the Music Industry Has Changed for Independent Artists 34:11 Why Businesses Often Get Too Close to Their Own Brand 37:06 Why Family Became Michael’s Definition of Success 38:53 The Daily Faith Practice That Keeps Michael Grounded 54:29 Michael’s Next Chapter With Blanton Entertainment and the Music Bible Resources Blanton Entertainment https://blantonentertainment.com The Music Bible https://www.themusicbible.org Word Records https://www.curb.com/word-records/ Reunion Records https://www.providentlabelgroup.com Amy Grant https://www.amygrant.com Michael W. Smith https://michaelwsmith.com Rich Mullins https://www.richmullins.com Age to Age – Amy Grant https://music.apple.com/us/album/age-to-age/727497027 Heart in Motion – Amy Grant https://shop.amygrant.com/products/heart-in-motion-30th-anniversary-double-disc-cd 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Kurt and Kristen Luidhardt talk with Dusty Holcomb, founder of Arcus Group, leadership advisor, former CEO, and host of the Leadership Unlock podcast. Drawing on nearly three decades of experience, Dusty shares how AI is reshaping business, leadership, and the future of competitive advantage. Dusty argues that AI itself is not the biggest challenge—leadership is. As new tools become more accessible, organizations must learn how to use them strategically rather than simply chase the latest trends. He introduces the idea of extracting "signal from noise," helping leaders focus on meaningful opportunities instead of endless distractions. The conversation explores why AI will not replace great leaders but instead amplify their strengths—or expose their weaknesses. As excellence becomes easier to achieve, Dusty believes the real differentiators will be uniquely human qualities such as judgment, trust, relationships, and the ability to connect seemingly unrelated ideas. Beyond AI, Dusty reflects on his leadership journey, lessons from servant leadership, the decision to leave the CEO role and launch Arcus Group, and how faith has shaped his approach to calling and decision-making. If you're trying to understand how AI will impact your organization, your leadership, or your future opportunities, this conversation offers practical insights and a thoughtful reminder that the most valuable advantage may still be the human one. Key Takeaways 00:00 AI, Leadership & Signal From Noise 00:47 Meet Dusty Holcomb 04:22 The AI Questions Every CEO Is Asking 08:02 Leading AI Like a Team Member 15:53 Will AI Replace Experts? 19:24 New Opportunities Created by AI 20:31 AI Will Amplify or Expose Leaders 23:09 Finding Competitive Advantages 30:19 When Excellence Becomes the Baseline 31:42 The Human Advantage 37:56 Dusty's Leadership Journey 40:10 Leaving the CEO Role 41:26 Hearing God's Direction 45:58 Clarity, Alignment & Execution 49:38 Defining a Life Well Lived 52:50 Helping Leaders Navigate Change Resources Arcqus Group https://arcqusgroup.com/ Leadership Unlocked Podcast https://arcqusgroup.com/podcast/ LinkedIn https://www.linkedin.com/in/dustyholcomb/ Rules of Engagement Leadership Framework https://myrulesofengagement.com/ 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders   🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the biggest thing holding back your nonprofit fundraising isn't a lack of money, but the way you're thinking about your donors? In this conversation, Kurt Luidhardt talks with nonprofit fundraising and marketing strategist Paul Bigham about how organizations can raise more money by shifting from a scarcity mindset to an abundance mindset and building stronger relationships with the people who support their mission. Paul has helped organizations raise more than $3.2 billion and explains why successful fundraising starts by making the donor the focus of your message. Paul shares the story of helping a nonprofit grow from 17,500 active donors and a $5 million annual budget to 500,000 active donors and a $126 million budget. He explains why organizations need systems for attracting, nurturing, appreciating, and retaining donors instead of only communicating when they need money. The conversation also explores the continued power of direct mail. Paul shares an example where the same donor audience generated $15 million online compared with $80 million through direct mail over the same six month period. He explains why digital and direct mail should work together, why attribution can be misleading, and why organizations shouldn't decide on behalf of donors when they've heard from them enough. Paul also reflects on his unconventional path into nonprofit fundraising, including the layoff that ultimately led to three new clients and became a turning point in his career. He discusses mentorship, faith, relationship capital, teaching the next generation of marketers, and why flexibility will become increasingly important as fundraising and communication continue to evolve. Paul closes by sharing his desire to leave a legacy for future generations and his belief that fundraising can help organizations feed the hungry, house the homeless, clothe the naked, heal the sick, and serve causes that matter. Key Takeaways 00:00 The Layoff That Changed Everything 00:25 Meet Paul Bigham 01:44 Scarcity vs Abundance in Fundraising 02:39 Make Fundraising About the Donor 03:04 Four Ways to Improve the Bottom Line 04:44 Building Sustainable Donor Growth 06:18 Why You Need Proof of Concept 07:16 Growing From 17,500 to 500,000 Donors 08:58 Why Direct Mail Still Works 10:17 $15 Million Online vs $80 Million in Mail 11:20 Building the Right Fundraising Cadence 14:49 Why Donor Relationships Matter 16:15 Making Direct Mail and Digital Work Together 19:09 Don't Say No for Your Donors 21:39 Paul's Path Into Nonprofit Fundraising 27:00 The Turning Point in Paul's Business 30:04 Mentors and Relationship Capital 32:46 Faith When the Path Isn't Clear 34:15 Why Paul Teaches Marketing 36:18 Preparing for the Future of Fundraising 38:35 The Castle Roads Philosophy 40:17 Building a Legacy for Future Generations 41:34 Understanding the Marketing of Hate 42:50 How Paul Helps Nonprofits Grow Resources Bigham Nonprofit Advisors https://www.bighamagency.com/ Bigham Agency https://www.bighamagency.com/ Paul's Fundraising Newsletter https://www.linkedin.com/newsletters/castle-roads-7450910196572504065/ Castle Roads https://www.linkedin.com/newsletters/castle-roads-7450910196572504065/ Southern Methodist University https://www.smu.edu/ University of Texas at Dallas https://www.utdallas.edu/ 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders   🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Kurt Luidhardt talks with Ben Spell, co-founder of Good Ranchers, an American meat company that began with a calling he never expected. For years, Ben served in full-time ministry as a worship leader and producer at one of Houston's largest churches. But after becoming increasingly frustrated with the lack of transparency in the American food system, he found himself repeatedly saying, "Somebody should do something about this." Eventually, he believes God gave him a simple answer: "You do it." What followed was a leap of faith. With little experience in the industry, Ben and his wife launched Good Ranchers with a mission to connect American families to American farms. What started with selling meat from trucks eventually grew into a nationwide direct-to-consumer business. Ben also reflects on how the COVID-19 pandemic changed his perspective on business. After donating truckloads of food to families in need, he realized that business could be ministry—serving people, creating jobs, and meeting practical needs in meaningful ways. The conversation explores faith, entrepreneurship, risk-taking, and the courage to act when the outcome is uncertain. Ben shares why fear keeps many people from pursuing opportunities and why some of life's biggest breakthroughs begin with a simple step of obedience. If you've ever felt called to do something beyond your experience or comfort zone, Ben's story is a powerful reminder that faith often grows when you're willing to take the first step. 00:42 Introducing Ben Spell and Good Ranchers 04:12 From Worship Leader to Full-Time Ministry 05:33 The Parking Lot Moment That Changed Everything 06:36 "Somebody Should Do Something About This" 07:50 "I Heard the Voice of the Lord: You Do It" 09:42 Going All-In and Moving Online 10:36 Why Food Transparency Matters 11:46 Connecting American Families to American Farms 15:12 Taking the Leap Into Entrepreneurship 17:27 The "Burn the Boats" Decision 18:42 Sitting With CEOs, Team Owners, and Industry Leaders 19:07 Why Fear Keeps People Stuck 20:49 From Ministry to Business Leadership 21:48 Giving Away Truckloads of Food During COVID 22:57 What Ministry Really Means 23:44 Realizing Business Can Be Ministry 23:55 Growing the Brand Through IndyCar and Media 32:52 Quality, Convenience, and Serving Families 41:59 Faith, Entrepreneurship, and Long-Term Impact 40:53 Final Thoughts and Where to Learn More Connect With Ben Spell & Good Ranchers ● Good Ranchers: https://www.goodranchers.com/pages/about ● Good Ranchers Subscription Boxes: https://www.goodranchers.com/collections/core-boxes ● Good Ranchers on IG: https://www.instagram.com/goodranchers/?hl=en ● Good Ranchers on FB: https://www.facebook.com/goodranchers/ 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the fastest way to grow your business isn't finding more customers, but getting more value from the customers and assets you already have? In this conversation, Kurt Luidhardt talks with business growth strategist and keynote speaker Carl Gould about practical ways entrepreneurs can generate more revenue by rethinking pricing, creating premium offers, and understanding what their best customers truly value. Carl explains why many business owners are emotionally attached to their pricing and how an “obnoxious offer” can give passionate customers a reason to willingly pay more. Carl shares the story of a bar exam tutoring company that transformed a $3,000 service into $25,000, $45,000, and eventually $75,000 premium offers by adding stronger guarantees and greater access to its master tutor. He explains why bold guarantees are often less risky than business owners assume and why value should drive pricing more than cost plus a markup. The conversation also explores Carl's path from starting a landscaping business after leaving college to working with Tony Robbins and coaching businesses around the world. Carl breaks down the framework from his book The Anatomy of a Comeback, explaining the four stages of moving through adversity: break in, breakthrough, breakout, and break away. He shares why meaningful change requires taking inventory, making a radical shift, building a plan that makes success more likely, and being willing to say no to people and habits that pull you away from your goals. Carl closes by reflecting on entrepreneurship, legacy, helping others reach their potential, and building a sustainable, profitable business that supports the life you actually want to live. 00:00 How a $3,000 Service Became a $25,000 Offer 00:34 Meet Carl Gould 02:02 Optimize What Your Business Already Has 02:23 Why Most Business Owners Undercharge 03:46 Creating an “Obnoxious Offer” 05:22 What Premium Customers Are Willing to Pay For 08:07 How to Know When You Can Raise Your Prices 10:56 Turning a $3,000 Service Into a $75,000 Offer 14:31 Why Bold Guarantees Aren't as Risky as You Think 15:24 How Carl Became an Entrepreneur 17:28 Working With Tony Robbins 22:22 Turning Adversity Into a Comeback 24:30 The Four Stages of a Comeback 27:47 Building a Plan That Makes Success Inevitable 29:00 Why Success Requires Saying No 31:00 Why Entrepreneurship Can Feel Lonely 33:23 Lessons From Coaching 150,000 Businesses 36:19 What Makes a Life Well Lived 37:46 Carl's Current Rabbit Holes 39:33 How to Connect With Carl RESOURCES ● Carl Gould Official Websitehttps://carlgould.com/ ● 7 Stage Advisorshttps://7stageadvisors.com/ ● Carl Gould on LinkedInhttps://www.linkedin.com/in/carlgould ● The Anatomy of a Comeback by Carl Gould and Chuck Getchellhttps://www.amazon.com/dp/0692144145 ● The Obnoxious Offer by Carl Gouldhttps://carlgould.com/obnoxious-offer-book ● Tony Robbins: Unleash the Power Withinhttps://www.tonyrobbins.com/events/unleash-the-power-within 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders   🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices