Ep. 42 How to Build a Profitable Business Without Compromising Your Values | Karli Kujawa, Founder of Hili
Can you build a profitable, successful business without compromising your values? In this episode of The Zen AF Hustle, Julia sits down with Karli Kujawa, founder of Hili, the conscious tech platform connecting consumers with products and services they actually love through trusted recommendations from real people and communities, not algorithms or sponsored results.After 20 years in product design at companies like Salesforce and Yahoo, Karli walked away from big tech to build something different. A bootstrapped, sustainable, human-first platform designed to support small businesses, makers, and the kind of internet experience we used to trust. This conversation goes deep into what it takes to build a company on your own terms, the unlearning required to leave corporate, and why sustainable growth is the new ambitious.Karli and Julia get into the real questions women in business are asking right now. What does it mean to lead with passion instead of politics? How do you attract aligned team members and customers when you're bootstrapping? Why is the cultural push toward AI and automation hiding a more important conversation about what we're actually losing? And how do you build a brand that values quality, friction, and real human connection in a world obsessed with speed and scale?This episode is also a powerful look at how ambitious women are quietly redesigning what business can look like when empathy, transparency, and long-term thinking are treated as strategy, not soft skills. Karli shares the toxic work environment that became her catalyst, the beliefs she had to unlearn to step into the founder identity, and how she runs her team with clarity, ownership, and trust.If you're an ambitious woman building something of your own, or in the middle of a recalibration, this conversation will give you language for what you've been quietly sensing about the way the world wants you to build, and a permission slip to do it differently.In this episode:Why Karli left big tech after 20 years to build HiliThe toxic work moment that became her catalyst for changeThe beliefs ambitious women have to unlearn to step into the founder identityHow to attract aligned team members when you're bootstrappingWhy hiring for passion and curiosity matters more than hiring for resumeThe conversation around AI we should actually be havingWhy the cultural shift toward analog, slow, and human is here to stayHow friction is a feature, not a bug, in both business and personal growthThe long game of sustainable growth over hyper-growth and headline metricsWhy curiosity (not criticism) is the practice that builds great foundersConnect with Karli & Hili:Website: gethili.comTikTok: @karli_at_hiliConnect with Julia & The Zen AF Hustle:Instagram: @get.zenafBook a consult or apply for The Asset: https://linktr.ee/juliagarciadeveniShop the Zen AF Wellness Planner: getzenaf.coIf this episode resonated, share it with an ambitious woman building something of her own, and leave a review to help more women find the show.