Happily Visible: Self Marketing, Personal Branding for Women, How to Be Seen & Stop Hiding

Loved this episode? - share it with a friend→ Subscribe here for free weekly practical frameworks, storytelling techniques and self-marketing strategiesReady to find the words, courage and joy to talk about your work? Book a free consultation In this solo episode: HAPPILY VISIBLE emerged from Mama, What’s Next? where I focused on supporting busy mums when they’re out of sync with themselves after motherhood to help them restart their careers. Through the interviews and the work with mum entrepreneurs over the last two years I discovered that it wasn’t just me, that spent a lifetime trying to hide. It’s many of us! Over the course of my career, I worked with many global powerhouse brands like Breitling and Davidoff, I have a degree in marketing and communications. Yet - when it came to promoting my own work, I often held back. Many times, I practically sabotaged my own career advancement out of fear of being judged. Then I started this podcast as a visibility experiment 2.5 years ago.Then something beautiful happened. The microphone that once terrified!! me became a way to find my voice again. I slowly I discovered that being visible could actually feel good.My main goal for this space now is to encourage myself - and other women entrepreneurs like yourself to become more comfortable talking about their work (and be seen). Welcome to Happily Visible.For questions email me at hey @ sunnychapter.comLet's catch up on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with someone who needs to hear it!

Loved this episode? - share it with a friend→ Subscribe here for free weekly practical frameworks, storytelling techniques and self-marketing strategiesReady to promote your work and turn your audience into buyers? Book a free consultation In this episode:If you are a mother building a business, a solopreneur, or a woman who knows she needs to grow visibility and is not quite sure what fits her, this conversation was made for you.In this episode you will hearHow Julia rebuilt her client base after leaving a joint business with less than 500 US dollars in her bank accountWhy her number one sentence is: Does it feel good? Yes. Does it not feel good? Then no.What building a business looks like in a season with toddler meltdowns, teenagers with bigger challenges and no 10 to 12 hour daysWhy Julia built Sovereign Mamas: "if I'm doing the things by myself, I can get to a certain level of success, but not beyond"How retreats for mothers and children, a weekly online mastermind and a multi-author book series create a villageThe long-term visibility tools from her PR background: podcast interviews, press releases, media coverage and speaking on stagesThe short-term visibility work: creating content on one platform where your ideal audience is active and showing upJulia's 90 day ruleWhere the fear of being seen comes from and what Julia does with itWhat authentic visibility means to JuliaTopics coveredFear of being seen, visibility for mothers, building a business as a solo mum entrepreneur, sustainable business for mothers, portfolio career, financial safety, limiting beliefs and money mindset, authentic visibility, digital nomad life with childrenFind my guest here: Julia Jerg instagramJulia Jerg FBIf you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.

Loved this episode? - share it with a friend→ Subscribe here for free weekly practical self-marketing strategiesReady to find the words, courage and joy to talk about your work? Book a free consultation In this solo episode: You’re good at what you do. But can you explain your value in a way that makes the right people want to work with you?If marketing yourself feels awkward, self-promotion feels salesy, or you struggle to explain what makes your business different, this episode of Happily Visible is for you.I’m Mel, a brand strategist with 20 years of experience in brand marketing. I help women entrepreneurs find the words, courage and joy to talk about their work - without feeling pushy or becoming full-time content creators.In this episode, I share what I’ve learned from refining my own positioning and introduce a simple framework to help you communicate your value more clearly.What you'll learnWhy being good at what you do isn't enough if people don't understand your value.Why describing your industry - personal branding, visibility or founder marketing - isn't the same as speaking to your audience's needs.How to make your message simple, memorable and relevant to the people you want to reach.How to promote your services without feeling salesy or pretending to be someone you're not.How to apply clearer messaging to your website, LinkedIn profile, social media and service descriptions.Practical Framework: Audience (Who) - Problem (What) - Words (How)Need help with your self-marketing?Book a free diagnostic call with me to explore which approach might help.Let's catch up on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with someone who needs to hear it!

If you got value from this episode - share it with a friend who needs to hear it.→ Subscribe so you don't miss next week's episode & the visibility strategies we shareReady to grow visibility with ease and flow rather than performance and pressure? Book a free consultation In this solo episode: Today I want to tell you a quick story because I realized building a personal brand is like training for a marathon. And no matter if you want to build a personal brand or you want to build a founder brand or a human brand, like I always say.Topics:Relaxed enjoyable run vs competition runningSocial media is not your friend here.When you are just starting out, you shouldn’t compare yourself to someone that’s been in training for 10 years.There’s no overnight success.My friend Fady Kassab has reinvented himself close to ten years ago going from Creative Director to Comedian building his personal brand over 40How to be your own marathon hype girl.Mentioned in this episodeFady Kassab: “one of my very, very early interviews over two years ago.” Listen hereSunrise content method episode: “how I turn your conversations, your perspectives, your work, and your expertise and story into something that builds your personal brand and your authority online.” Listen hereIf you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.

If you got value from this episode - share it with a friend who needs to hear it.→ Subscribe so you don't miss next week's episode & the strategies we shareReady to grow visibility with ease and flow? Book a free consultation In this episode, we chat about:Your voice is part of your marketing. Every pause, every story and every conversation gives people a feel for your work - and a reason to remember you. If you are building a service-based business, this episode will help you grow your online visibility, create founder content that sounds like you, and build authority through conversations people remember.I talk with communication and vocal coach Helen von Dadelszen about business visibility, camera confidence and the way your voice helps people connect with you.We explore her four Ps - pitch, pace, power and pause -and how small changes can help your message land. Helen shares practical ways to feel more natural on camera, introduce your work and grow a supportive network through real conversations.For women entrepreneur / founders, coaches and women building a wellbeing business or healing practice, this conversation brings a human perspective to authentic marketing: letting people hear your knowledge, feel your energy and understand your approach.In this episodeHow your voice supports your brand positioning.The power of a pause: space to breathe, think and let your message land.Simple ways to practise camera confidence.Using founder content to communicate your personality and expertise.Growing authority through conversations, connections and a book.Connect with my guest: - linkedIn- youtube- bookhttps://academy.presentpotential.ch/If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a free visibility consult with Mel: https://sunnychapter.com/consultationLoved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

Did you like the episode? - share it with a friend→ Subscribe here for free weekly practical frameworks, storytelling techniques and self-marketing strategiesReady to find the words, courage and joy to talk about your work? Book a free consultation In this episode, PART 1 with Helen von DadelszenDo you want more business visibility but freeze when it is time to speak about your work? In this episode, communication and vocal coach Helen von Dadelszen explains why the fear of being seen can make your voice shake, your mind go blank, and self-promotion feel overwhelming. You will learn practical ways to regulate your nervous system, speak with more confidence, and become visible without pretending to be someone you are not.Why public speaking fear is normalConfidence isn't the absence of fearPractical tools to calm your nervous systemFinding your voice (both message and vocal tone)The "courageous action" frameworkWhy "done is better than perfect"Topics Coveredovercome fear of being seen, business visibility, authentic visibility, be visible, women over 40, leaving corporate, introverted entrepreneurs, marketing yourself, self-promotion, speaking with confidence, nervous system regulation, solopreneur visibility, solopreneur marketing,Connect with my guest: Helen von DadelszenWebsite: courageousaction.chHelen on LinkedIn and InstagramFree Nerves Masterclass: Present Potential Academyacademy.presentpotentialBook a free consultation with Melanie (SunnyChapter)→ sunnchapter.comIf you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Loved this episode? Then it would be the greatest gift for me if you subscribe and leave a review. Thanks!

If you get value from this episode - share it with a friend who needs to hear it.→ Subscribe so you don't miss next week's episodeReady to grow visibility with ease and flow rather than performance and pressure? Book a free consultation In this episode, we chat about Ingrid Bayer's story is a masterclass in what midlife reinvention actually requires - and why women don't have to wait for a crisis to start asking who they still get to become.She built her first business escaping workplace bullying in 2008 when virtual assisting wasn't even a thing yet. She built her second business (VA Institute in 2017) helping 2,000 women do the same. She grew through quiet marketing, relationship-based, permission-giving growth—not loud tactics.She sold the business, went to Bali, wrote a book, and started asking a completely different question: Who do I still get to become?Now at 63, she's building her third act.Topics: midlife reinvention, building business after 40, business over 40, women entrepreneurs over 40, quiet marketing, quiet leadership, career transition, virtual assistant business, VA business, toxic workplace, burnout at work, women in business over 40, business advice for womenWhat You'll LearnHow workplace bullying became her greatest catalyst The three-month exit strategy - how she tested her VA business on weekends and after hours before leaving her toxic job safelyWhy helping 2,000 women build income streams wasn't the end of her story - what forced her to let go of the identity she'd built everything aroundFinding your tribe before your confidence Ingrid's Website: IngridBayer.comLinkedIN: Linkedin Connect Book: Not Done Yet (fourth book)Facebook Community: The Not Done Yet CommunityIf you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

If you got value from this episode - share it with a friend who needs to hear it.→ Subscribe so you don't miss next week's episode & the visibility strategies we shareReady to grow visibility with ease and flow rather than performance and pressure? Book a free consultation In this solo episode: You are taking your first steps, building your business, growing your business visibility and learning to be seen by others. Solo episodes are a difficult process for so many of us at this stage. I find it so much easier to interview people, and solo episodes are still a process for me as well.I bring you along in my process: journaling, recording on audio, then using the transcript to build a content waterfall from one high-value long form asset and one key opinion.I also share how your exact words, tone and voice are kept when she produces content for clients, so nothing feels artificial or like something ChatGPT has reproduced.When SunnyChapter produces content for youWhen Melanie works with clients to produce content, she follows this exact same format, starting with the interview conversation. Your tone of voice, the way you speak, your opinions and your words are kept exactly as you share them in the interview. Your exact words, tone and voice are turned into different content assets that help grow your visibility and promote your work.Who this episode is forYou, if you are taking first steps in building your business, growing your visibility and learning to be seen by others.Topics: solo podcast episodes, content waterfall strategy, multiplier framework, repurposing content workflow, journaling for content, audio to content, podcast repurposing, thought leadership, carousel posts, lead magnet, visibility, find your voiceIf you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

Teile diese Folge mit einer Freundin, die gerade gründen will oder genau diese kleine Extraportion Mut braucht, um sichtbar zu werden und loszulegen!→ Subscribe so you don't miss next week's episode & the visibility strategies we shareReady to grow visibility with ease and flow rather than performance and pressure? Book a free consultation In this episode, we chat about Vier Jahre lang hat Christin Siegemund gedacht: Wann fliege ich eigentlich auf. Wann merken alle, dass ich das gar nicht kann.Dabei hat sie mitten in der Pandemie, mit sechsjährigen Zwillingstöchtern und ohne einen einzigen Investor, ein 1.200 Quadratmeter großes Innovations-Ökosystem in der Hamburger HafenCity aus dem Boden gestampft. Vom Foodblog „Hamburger Deern" zum foodlab Hamburg, mit Coworking, Mietküchen, einem Café direkt an der Elbe, einer großen Eventfläche und einem eigenen Accelerator-Programm für Food-Startups.In dieser Folge spreche ich mit Christin über genau diesen Widerspruch. Wie man ein Riesenprojekt aufbaut und trotzdem jahrelang das Gefühl hat, nicht dazuzugehören.Wir sprechen darüber:Wie aus einem Foodblog, den sie 2012 aus Frust über einen langweiligen Marketingjob gegründet hat, über die Jahre ein ganzes Ökosystem entstanden istWarum sie ihre Idee anderthalb Jahre lang jedem erzählt hat, bevor überhaupt ein Vertrag existierte, und wie daraus ihr Netzwerk entstanden istWie sie den Mietvertrag für die HafenCity elf Monate lang verhandelt und die Finanzierung komplett über Bankkredit und Eigenkapital gestemmt hat, ohne InvestorIhren Aufruf an Frauen sich zu trauen, sichtbar zu werden, sich auch mit 50 Prozent der Qualifikation auf ihre offene Küchenchefin-Stelle zu bewerben, weil sich Männer schon bei 50 Prozent bewerben und Frauen erst bei 90Warum sie heute kein Fan mehr von Teilzeit für Mütter ist und das offen als eine Form von Ausbeutung bezeichnetWie ein früherer Job, in dem sie 90 Prozent ihres Teams entlassen musste, ihre Vorstellung von Personalführung fürs Foodlab geprägt hatWarum sie ein eigenes Manifest für ihr Unternehmen geschrieben hat, mit klaren Werten, die nicht eins zu eins ihre persönlichen sindMein persönlicher Key Takeway: Christin hat nie gebraucht, dass andere ihre Entscheidungen gut finden. Nur, dass es für sie und ihre Familie passt. (kann ich noch was von lernen ;-)Wenn du gerade selbst mit einer Idee schwanger gehst, die dir zu groß erscheint, dann nimm dir diese Folge als deinen Anstoß. The sky is the limit, wie Christin sagt.Über Christin: Nach 15 Jahren auf Agenturseite und in der Industrie, von der Werbeagentur zur Marketingleitung, kennt Christin Siegemund beide Welten: die kreative Freiheit und die harte Skalierung im Markt. 2020 hat sie diese Erfahrung im foodlab Hamburg gebündelt. Heute ist es mehr als ein Space, es ist die Plattform, auf der Food-Innovationen marktreif werden, ob Shared Production, Accelerator-Programme oder strategische Vernetzung mit Branchenriesen.Wenn dir diese Folge etwas gegeben hat, freue ich mich riesig über eine Bewertung bei Apple Podcasts oder Spotify. Und wenn du noch nicht abonniert hast, mach das gern gleich jetzt. Das hilft mir, mehr Frauen wie dich zu erreichen.Teile diese Folge mit einer Freundin, die gerade gründen will oder genau diese kleine Extraportion Mut braucht, um sichtbar zu werden und loszulegen.Connect with my guest: www.foodlab.hamburgChristin auf Instagram Christin auf LinkedIn Foodlab auf LinkedinIf you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

If you got value from this episode - share it with a friend! This week I am looking for 5 women that fit the profile I describe in this episode for a 15min research call 5-7 questions - in return I produce a content edit for you. Interested? apply at [email protected] The Sunday Shift - Learn how to get happily visibleIn this solo episode: Men Don't Ask If They're Qualified. They Ask If It's Profitable. And so it happens that a market that we know much more about than men, understand better than men, is being taken over by men. It's time we get over ourselves and start talking about how we can help and make the impact in areas that belong to us.I talk about the confidence gap holding women over 40 back from starting a business -especially in alternative health, wellness, and hormone-focused fields. Inspired by watching men promote hormone and perimenopause coaching businesses without hesitation (or lived experience) I need to give you a little pep talk and unpack why women wait for permission, credentials, and certainty before they start -and why men rarely do. Not in business and not in corporate when they go after a job.If you're a woman in corporate considering a career change into entrepreneurship, coaching, or wellness, this episode is your permission slip to stop waiting to feel ready and start being visible now, find your voice, share your story. Building trust takes time, so you best start today :)Keywords worked in naturally: women over 40, starting a business, alternative health, wellness, hormone coaching, perimenopause, confidence gap, corporate career change, entrepreneurship, visibility, permission slipIf you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.