Episode #4: Meet Home Cooks

Home cooks have a wide variety of resources available to them today, from specialty retail outlets to internet-based meal kit services. It’s important for brands to understand the current needs of the home cook. In this episode, we talk to three consumers who have differing levels of expertise with meal preparation. We’ll hear about where they turn for recipes and inspiration, where they shop for groceries and supplies, and the psychological benefits that they receive from a love of cooking.