Episode 3: Six Years In Bloom, Family Business & Rewilding Beauty with Cooper Lower
Welcome to Episode 3 of the INBLUEM podcast, hosted by founder Montana Lower, where we go beyond skincare and explore the people, rituals and culture that shape how we see beauty.This November, INBLUEM turns six. To celebrate, I pulled my business partner, best friend and brother, Cooper, out from behind the camera and into the chair beside me to reflect on the wild ride that has been the last six years. I started INBLUEM very fresh post-partum with a baby on breast. Not long after, Cooper arrived at my door and we’ve been inseparable ever since. In this episode we look back on the last six years: the beginning, the chaos, the growth, and what it’s really like to build a business with family. It’s honest, a bit nostalgic, and full of the kind of things that don’t make it into our ‘business as usual’ marketing.For those who’ve been with us since day one, or those just stepping into the world we’re building - light up an incense and take a seat. This one’s for the dreamer about to start something of their own, the seasoned entrepreneur who knows exactly how wild this ride can be, and for our beautiful community, who have always wanted to know more behind the scenes of INBLUEM and what makes it work so damn good.From launching in the middle of COVID to why there’s no escape button when you work with family, we get honest about what it really took to grow INBLUEM to where it is today. We talk about how having a baby gave me a career, the brothers who taught me about ‘good men’, growing up in a small rural town and what it means to build a life on our own terms.Starting with 50 bottles and a ‘Dm to Order’ to 50,000 Bottles later and truly Rewilding the Beauty Industry. Happy Birthday to INBLUEM - and thank you to this incredible community who have made this possible. LINKS:Follow INBLUEMShop INBLUEM RitualsWe deeply honour and respect the traditional custodians of this land in which we are so grateful to live, breathe and share, Bundjalung Land, Byron Bay.Produced by Edge Within Productions: https://edgewithinproductions.comTIMESTAMPS:0:00 Welcome, and Why Cooper Is Here1:30 INBLUEM Turns Six: Starting With a Baby on My Breast4:22 Working With Family: No Escape Button6:32 Having a Baby Gave Me a Career8:59 Launching a Business in the Middle of COVID13:00 Why Every Decision Has Been Easy Between Us16:11The Brothers Who Taught Me I Love Good Men18:22 Choosing a Life on Our Own Terms22:23 The Longest Relationship I’ve Ever Had26:03 Before INBLUEM: Murals for Change29:37 Profit for Purpose, and Why It Starts With Self34:41 Rewilding Beauty: Finger Lime and Kakadu Plum38:29 “Why Not 100%?” The Question That Changed Everything40:54 Chocolate Covered Broccoli45:33 50,000 Bottles and a Community of Shareholders49:38 Accessible, Sustainable, and Why Our Serum Price Is Changing58:41 New Products and Our Subscription Model1:07:11 Masculine and Feminine in Business1:17:42 Hyper Individualism Is Modern Colonialism1:18:38 Our Biggest Fears1:24:10 What’s Next for INBLUEM1:33:43 Rapid Fire Questions1:35:35 Can’t Believe We Survived