Hear It from the Host

As our collective sense of humor shifts, we're seeing a move toward a gentler, more conversational approach to comedy. And in this episode, we talked to comedian Scott Aukerman, creator of Comedy Bang! Bang!, to uncover why audiences are drawn to humor that fosters connection and brings people together — and how podcasting has become the ideal platform for this shift. Listen in and learn how comedy as a genre is evolving and what advertisers can do to stay on top of this growing trend. Hosted by: Sophie AndersonWritten by: Alexandria CaggiaSound Production by: Homero EspinosaEdited & mixed by: Aili ChuArt Direction by: Brooke LewandowskiAdditional Support: Richard Larsson, Isabel Blake, Morgan James

It’s no secret: listeners are the backbone to every podcast's success. And as creators embrace a more interactive approach to content creation, they’re putting fans in the driver’s seat, steering the show’s direction to new, unexpected places. Tune in to hear from The First Degree ladies, Alexis Linkletter and Jac Vanek as they unpack the intrinsic value of fan engagement and explore how listener feedback and collaboration is reshaping the podcasting ecosystem. Hosted by: Sophie AndersonWritten by: Alexandria CaggiaSound Production by: Homero EspinosaEdited & mixed by: Aili ChuArt Direction by: Brooke LewandowskiAdditional Support: Richard Larsson, Isabel Blake, Morgan James

Whether we care to admit it or not — we all long to be successful. But what does that look like for a podcast creator? And how can advertisers help them achieve it? We sat down with Mexico’s #1 radio personality, Yordi Rosado, to unlock the secret behind his show's ongoing success and what brands can learn from his humble approach to storytelling and authentic connection. Hosted by: Sophie AndersonWritten by: Alexandria CaggiaSound Production by: Homero EspinosaEdited & mixed by: Aili ChuArt Direction by: Brooke LewandowskiAdditional Support: Richard Larsson, Isabel Blake, Morgan James

BRB, we’re switching from URL to IRL. And your brand? It’s coming along for the ride. Step out of the studio with podcasters Nikki & Brie Garcia, hosts of The Nikki & Brie Show, and into a world where host-fan experiences come alive. Learn how advertisers can create memorable moments in the digital world and real world, giving listeners something to post about! Hosted by: Sophie AndersonWritten by: Alexandria CaggiaSound Production by: Homero EspinosaEdited & mixed by: Aili ChuArt Direction by: Brooke LewandowskiAdditional Support: Richard Larsson, Isabel Blake, Morgan James

Looking to drive authentic engagement with multicultural audiences and enhance inclusivity? Catch our conversation with the iconic hosts of Vibe Check as they spill the tea on connecting with today’s most diverse and dynamic communities. And, uncover what it really means to vibe with eclectic audiences and build meaningful relationships with consumers who are ready to add-to-cart. Hosted by: Sophie AndersonWritten by: Alexandria CaggiaSound Production by: Homero EspinosaEdited & mixed by: Aili ChuArt Direction by: Brooke LewandowskiAdditional Support: Richard Larsson, Isabel Blake, Morgan James

We’ve all been there—the late-night rabbit-hole of true crime documentaries and podcasts, completely absorbed in the chilling twists and turns of unsolved mysteries. But, what is it about true crime that draws so many of us in, especially women? In this episode, we’re joined by Crime Junkie’s very own Brit Prawat to explore the cultural phenomenon of binge-listening, why true crime strikes such a powerful chord with women, and how brands can tap in. Hosted by: Sophie AndersonWritten by: Alexandria CaggiaSound Production by: Homero EspinosaEdited & mixed by: Aili ChuArt Direction by: Brooke LewandowskiAdditional Support: Richard Larsson, Isabel Blake, Morgan James

Hear It from the Host brings you the best moments from SiriusXM Media's popular webinar series, featuring exclusive, can’t-miss interviews with legendary, on-the-mic talent. Listeners can expect candid conversations and expert insights from the voices who’ve shaped the podcasting world, offering advice on how to connect with audiences and drive brand results — all in under 20 minutes.  Hosted by: Sophie AndersonWritten by: Alexandria CaggiaSound Production by: Homero EspinosaEdited & mixed by: Aili ChuArt Direction by: Brooke LewandowskiAdditional Support: Richard Larsson, Isabel Blake, Morgan James