Back to Basics - What is SEO and How Do You Rank? - Episode 97

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:00 what is a backlink?2:03 What is a link?2:25 What is a backlink?2:38 What is an internal link?3:00 Why are backlinks important?3:16 Authority comes from backlinks3:30 Why do you need authority?3:46 What are the 4 things you need to rank?4:15 Episode on penalties: 5:26 How does authority work?5:58 How is authority shared?7:03 How do you get authority?7:30 How authority makes you rank7:52 Amount of backlinks vs quality8:52 Two take aways from this episodeYou need backlinks to get authority and you need authority to rankThere is a difference between good and bad backlinks9:07 Two episodes that explain good backlinks and bad backlinks:9:37 How to get backlinks9:30 Getting good backlinks is the hardest part of SEO9:57 The 4 ways to get backlinks11:19 Episode about why most publicly available link services will not help you12:26 Three episodes about how to build your own links13:23 Review:what are backlinkswhy you need themgood backlinks and bad backlinkshow you get themReferenced episodes:Episode on penalties:https://www.youtube.com/watch?v=ElGAxpB8q1ATwo episodes that explain good backlinks and bad backlinks:Part 1 https://www.youtube.com/watch?v=HFHg6XwPha4&t=1sPart 2 https://www.youtube.com/watch?v=1dZSbWKJlJ0Episode about why most publicly available link services will not help you:https://www.youtube.com/watch?v=G1BNS-OQMNw&pp=0gcJCTwKAYcqIYzvThree episodes about how to build your own links:Part 1 https://www.youtube.com/watch?v=ez24lr3G_Mc&t=3sPart 2 https://www.youtube.com/watch?v=stMe4nMrem4Part 3 https://www.youtube.com/watch?v=AguAeXhEBwI

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:32 What is SEO?2:41 What are keywords?3:17 Why do SEO?4:00 What is the goal of SEO?6:50 PPC (pay per click) is different than SEO7:20 How ads (pay per click) work9:08 The 4 variables you must manipulate to rank high in SEO9:40 The difference between local SEO and normal SEOLocal SEO vs normal SEO: https://www.youtube.com/watch?v=x_aTU1a62wo11:02 SEO penalties: https://www.youtube.com/watch?v=ElGAxpB8q1AContent is not a ranking factor: https://www.youtube.com/watch?v=r9EzrCZ94NE20:05 episodes that explain the 4 ways to get backlinks:First version: https://www.youtube.com/watch?v=sYPARAuCXaoNext version: https://www.youtube.com/watch?v=U-r_Bi3FBt821:03 Review (defining SEO, why you do it, the 4 variables to manipulate, backlinks, anchortext, pay per click).22:10 Things that do not change your positionDwell time does not affect SEO: https://www.youtube.com/watch?v=r9EzrCZ94NE27:51 How do you check your progress?30:12 Interview on the Content Manager Podcast:https://open.spotify.com/episode/3K0VlSzXlT9whNp34hdD09?si=AUzRHygYTKmqfaLWY94ZRQ&nd=1&dlsi=6ae73236ce544860

Please help keep this podcast free: patreon.com/grumpyseoguy1:54 What is topical authority?Episodes that talk about relevancy:https://www.youtube.com/watch?v=ErBbW69GYYshttps://www.youtube.com/watch?v=kS-Fh3QXB8A2:03 What is relevancy?2:29 How do you get relevancy?3:21 Why does this matter?3:32 The 4 things you need to rank.Episodes that talk about the 4 things you need to rank:Complex version: https://www.youtube.com/watch?v=W3L7tAil0BgFast version: https://www.youtube.com/watch?v=v_5kChCMQHQ&pp=0gcJCRUKAYcqIYzvEpisode that talks about penalties:https://www.youtube.com/watch?v=ElGAxpB8q1A5:14 How authority is passed5:56 Most of your time will be used getting backlinks6:35 Why do you need to care?7:07 How relevancy works in ranking7:30 Why search engines want to give good results8:23 How authority works in ranking9:06 Relevancy answers the question "will my website appear in the search results?"9:37 Authority answers the question "what position will my website be in the search results?"10:23 How should you structure the content on your site?10:50 How to create posts11:16 What is not ok.11:34 Definition of cannibalization

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:01 Private blog network vs. public blog network3:54 Things that can happen to a public blog networkdeindexedpenalizedlink farmEpisode that talks about link farms: https://www.youtube.com/watch?v=6Wg3kxzfUaw4:50 If links are public, everyone knows about them, and they lose their effectiveness5:00 Search engines are looking for public blog networks5:16 Where are the real backlinks?5:40 The reason there are no forums with only good backlinks sellers6:15 the reason I think 99% of people in the SEO industry are scammers6:52 What you should do before buying backlinks from a forum7:17 When something is advertised to the public, that is a public network7:42 Episodes showing how to build a private blog portfolio. 1) https://www.youtube.com/watch?v=ez24lr3G_Mc 2) https://www.youtube.com/watch?v=stMe4nMrem4 3) https://www.youtube.com/watch?v=AguAeXhEBwI&pp=0gcJCQgKAYcqIYzv8:12 The hardest part of SEO is finding good backlinks8:51 Episodes about the difference between good and bad backlinksPart 1 - https://www.youtube.com/watch?v=HFHg6XwPha4Part 2 - https://www.youtube.com/watch?v=1dZSbWKJlJ08:59 The 4 ways to get backlinks9:17 Episodes that explain the 4 ways to get backlinksOld version: https://www.youtube.com/watch?v=sYPARAuCXao&pp=0gcJCQgKAYcqIYzvNew version: https://www.youtube.com/watch?v=U-r_Bi3FBt810:30 Know how it works before ordering backlinks10:50 A story about a public link network that was discovered by the search engines11:51: Public networks get discovered11:59 The 2 ways to use a private blog network14:02 The reason (good) publicly available backlinks wouldn't work, anyway16:05 When link networks are public, they eventually stop working

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:51 he purpose of link directories 3:45 A main problem: they're copies of each other5:07 Suspicious names6:12 Same IP addressEpisode that explains IP addresses: https://www.youtube.com/watch?v=stMe4nMrem4&pp=0gcJCR0AztywvtLA6:54 Link farms7:25 Description of a link directory8:32 Can link directories help you?9:16 Why do they have directories linking to them?

We recorded another version of this episode. This episode was recorded on my phone so the voice quality appears bad. Let me know which version you prefer!Please help keep this podcast free: https://www.patreon.com/grumpyseoguy/1:55 Why are we mentioning link directories?2:45 The reason people build directories3:44 Problems with directoriesThey are all duplicates of each otherOn the same IPLinkfarms5:00 Defining link farms6:33 The exception to link directories with local SEODetails of decent link directories7:35 Why so many sites have directory links

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:51 the purpose of link directories3:45 A main problem: they're copies of each other5:07 Suspicious names6:12 Same IP addressEpisode that explains IP addresses: https://www.youtube.com/watch?v=stMe4nMrem46:54 Link farms7:25 Description of a link directory8:32 Can link directories help you?9:16 Why do they have directories linking to them?

0:35 The problem with Episode 128 and why it didn't come out at the planned time1:12 How to email me3:30 The reasons your rank is declining and how to tell and how to fix it:https://www.youtube.com/watch?v=gPtGQ8xQyhAhttps://www.youtube.com/watch?v=ivSogvXY6FA4:30 The 4 things you need to rank:(long episode) https://www.youtube.com/watch?v=v_5kChCMQHQ(short episode) https://www.youtube.com/watch?v=W3L7tAil0Bg&pp=0gcJCfwJAYcqIYzv5:10 The 4 ways to get backlinks:(long episode) https://www.youtube.com/watch?v=sYPARAuCXao(short episode) https://www.youtube.com/watch?v=U-r_Bi3FBt86:15 LLMS.txt does nothing:https://www.youtube.com/watch?v=-WflCZyBnj8

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:08 Local SEO vs. Regular SEO2:07 MapThe episode about penalties: https://www.youtube.com/watch?v=ElGAxpB8q1AThe episodes about the 4 things you need to rank: https://www.youtube.com/watch?v=v_5kChCMQHQ https://www.youtube.com/watch?v=W3L7tAil0BgDocuments about local SEO:https://ahrefs.com/blog/local-seo/https://www.semrush.com/blog/what-is-local-seo/

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:08 What is the difference?Penalty episode: https://www.youtube.com/watch?v=ElGAxpB8q1AEpisodes about how to rank with normal SEO:https://www.youtube.com/watch?v=v_5kChCMQHQ https://www.youtube.com/watch?v=W3L7tAil0BgPublisher note - having NAP the same means have them the same each time on each websiteThe articles about local SEO:https://ahrefs.com/blog/local-seo/https://www.semrush.com/blog/what-is-local-seo/