Grow Your Local Business

Have you ever started planning your Black Friday promotion from scratch without looking back at what you did last year?In this episode, I'm sharing why evaluating last year's Black Friday is the first thing I want you to do before you plan this year's, and the four questions I want you to answer. If this is your very first Black Friday, stick around, because this is something you'll want to start doing every year.Tune into this episode to learn:The four questions to answer about last year's Black Friday before you plan this oneWhy your memory of how much you promoted might not match what you didHow to use last year's numbers without letting them limit this year's goalMentioned in this episode:Get my eight-step Black Friday planning process to have your Biggest Black Friday YET! inside The Localpreneur AcademyWork with me inside The Localpreneur AcademyFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you're ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:"I LOVE listening to the episodes, especially since they're focused on local businesses and it's not just generic marketing advice." If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Have you ever offered someone your lowest-priced option because you figured they’d never go for the more expensive one?In this episode, I’m sharing how deciding ahead of time what your clients can afford could be costing you the sale and costing them the result they came to you for. I’m also sharing the time a business owner recently talked me out of a big purchase I was ready to make... and what I want you doing instead.Tune into this episode to learn:Why your clients’ resourcefulness is the first thing you take away when you decide for themThe one rule I followed after every consult call, no matter how it wentWhat to do (and what to stop doing) right after you tell someone your priceMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Most local service providers hear “Black Friday” and tune out because it feels too salesy and too retail. My guest today joined The Localpreneur Academy, skipped straight to the Black Friday bonus training and made $20,000 that weekend.In this episode, I'm talking with Fernanda Vazquez, an image consultant in Brooklyn, about what she offered, how she prepared and why knowing her ideal client made it work. She also shares how she stands out in a city packed with other stylists and image consultants.Tune into this episode to learn:What Fernanda did in the days before Black Friday so selling felt like servingHow she stands out in New York City without trying to reach the whole cityThe one thing she says matters more than any strategy you'll find onlineMentioned in this episode:Follow Fernanda on Instagram @vazq_fernandaWork with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

In this Most Valuable Podcast episode, I want to ask you something… Have you ever skipped a networking event, held back a post or passed on an opportunity because of a local competitor?In this episode, I’m walking you through the 4 areas where I see local business owners making competitor-based decisions sometimes without even realizing it. And what those decisions are really costing you.Tune into this episode to learn:The 4 areas where competitor-based decisions keep local business owners smallWhy holding back your content to protect your ideas costs more than it protectsThe worst thing that can actually happen when your competitor is in the roomMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Are you waiting on the website, the logo, the professional photos or the business cards before you really start marketing your business?When you don’t have those things yet, it’s so easy to feel behind... like everyone else has a “real business” except you.Or like it will be easier to get clients once you have these things.In this episode, I’m talking to the local business owner who hasn’t set up all the things yet. I’m sharing why you’re allowed to start right now and why starting messy might actually help you build a better business faster than waiting ever could.Tune into this episode to learn:The expensive way local business owners “set up” their business without ever actually marketing itWhat one of my students did when she didn’t have the photos, the branding or even know how to use CanvaWhy starting messy gives you something the perfect setup never willMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

This Most Valuable Podcast episode is a reminder that how you think about getting clients changes everything. If you’ve been waiting for local people to find you, posting inconsistently, or doing a lot of busy behind-the-scenes work without real results… this one’s for you.Leslie breaks down the mindset shift from hoping to expecting—and what that shift looks like in your day-to-day marketing, energy, and actions.In this episode, you’ll learn:The difference between passive marketing energy vs. confident, committed actionThree common ways you show up in your business when you're hoping to get clients (and what to do about it)Why your brain resists showing up—and how to override it with belief and strategyMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

In this Most Valuable Podcast episode, you’ll see why social media captions are one of the most powerful tools you have for turning local followers into paying clients and how to make yours work harder for you.Captions aren’t filler or an after thought. They’re how you get discovered, connect with your most ready-to-buy audience and move people to take action now. And yes, people ARE reading them - I have the data to prove it!And when you know how to write them, every post becomes an opportunity to bring in your next client.Tune into this episode to learn:How many people actually read your captions and why those are your most ready-to-buy followers5 powerful jobs your captions can do to help you get found, build connection and convert followers into clientsHow to make your captions work for you even if you “don’t know what to say”Mentioned in this episode:Mini Training: The Local Instagram FormulaWork with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Being fully booked doesn’t automatically mean you’re making the money you want.You can have a full calendar, plenty of demand and people ready to hire you… and still feel like you should be making a whole lot more for how busy you are. If that’s where you are in your business right now, there are a couple of things I see causing this over and over again with local service-based business owners.Tune into this episode to learn:The two reasons you can be fully booked and still under-earningWhy the things filling your calendar matter just as much as how full it isWhat has to change when you’re ready to make more without simply trying to squeeze more clients onto your calendarMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

How many decisions in your business are you making based on what everyone else in your industry is doing?There are a lot of things local business owners treat like rules simply because “that’s how everyone does it.”Pricing. Offers. Policies. Marketing. Even what they believe is possible in their city. In this episode, I’m challenging you to question all of it.Tune into this episode to learn:Why the “industry standard” may be one of the biggest things keeping you from becoming the local go-toThe problem with using what other businesses post, charge, sell, or achieve as evidence for what you should doThe question I want you asking instead of, “What does everyone else in my industry do?”Mentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Most business advice will tell you that before you create a new offer, service or product, you need to do some market research and ask your customers what they want.I disagree.Because the people telling you what they’d “totally buy” aren’t always the people who actually buy and listening to every request can quickly turn a simple business into a confusing mess. In this episode, I’m sharing why I think there’s a better way to decide what you sell... and what it requires you to believe about yourself first.Tune into this episode to learn:The problem with letting your customers tell you what you should sellWhy the thing your clients think they need may not be the thing that actually gets them the resultThe question I want you asking instead the next time you’re tempted to poll your audienceMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.