Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

When you have 80% of the information, you have 100% of it. Julia Dhar, Harvard trained behavioural scientist, says the biggest problem with big decisions isn't a lack of information. It's that people procrastinate on making one at all. Kids, marriage, divorce, quitting your job: her framework works for almost all of them. Get to 80%, ask what a bad decision would really cost, say the decision out loud, then take action. Action gives you more information than another round of research. Inside: • The 80% rule for knowing when you have enough information • Why most big decisions are reversible, and which ones aren't • The one question that cuts through: what is the cost of a bad decision? • Why saying "I have decided..." out loud is a real step • How taking action beats another strategy document • What's happening in your brain when you can't decide what's for dinner • Why Steve Jobs and President Obama cut out small decisions • How to filter, routine away and hand off the decisions that drain you #dooneroisin #decisionmaking Watch the full episode here: CHAPTERS 00:00 Kids, marriage, divorce: the biggest decisions 00:17 The 80% rule 00:56 What is the cost of a bad decision? 02:06 Say the decision out loud 03:34 Take action instead of more research 04:23 "I can't even decide what's for dinner" 05:13 What decision fatigue does to your brain 06:03 Why Steve Jobs and Obama cut out small decisions 07:04 Routines, filters and handing decisions off 08:06 Does decision fatigue lead to burnout? 09:37 Make big decisions in the morning 10:36 Sleep on it 11:35 Let someone else make the decision

Ever tried to change someone you love, and it only made things worse? Julia Dhar is a Harvard trained behavioural scientist, a managing director and partner at Boston Consulting Group, where she founded the Behavioral Science Lab, and co-author of How Change Really Works. Her TED Talk on how to disagree productively has been watched millions of times. We're having a conversation about why people don't hate change, they hate being changed, and what to do instead with your partner, your friends, your kids and yourself. In this episode, you'll learn: ■ Why people don't hate change: her team asked 6,000 people how they feel about change, and only about 3% were really negative. What we hate is being changed. ■ How to hear feedback from your partner: imagine someone you pay, like a doctor, made the same suggestion. Plus pre-commitment, agreeing how you'll react before the next fight. ■ The friend test: if this person never changed, could you still be their friend in 20 years? Then name the 1 specific behaviour that actually affects you. ■ The clear and specific request: swap venting and complaining for 1 clear ask, and let them say no. Their answer tells you where you stand. ■ How to beat decision fatigue: routines for the small stuff, ask for 3 options, and make big decisions in the morning, not late at night. ■ The 80% rule: when you have 80% of the information, you have 100% of the information. Ask what a wrong call would really cost, then decide. 🔗 LINKS → Julia's new book, How Change Really Works: https://howchangereallyworks.com → Get the book on Amazon: https://www.amazon.com/dp/B0FHBXYSLZ → Julia's TED Talk, How to disagree productively and find common ground: https://www.ted.com/talks/julia_dhar_how_to_disagree_productively_and_find_common_ground → Julia Dhar on Instagram: https://www.instagram.com/juliadhar 📱 MORE FROM DOONE → Join 160,000+ women on my free newsletter: the best opportunities to apply for, plus the routines and habits from every episode: https://female-startup-club.beehiiv.com/?utm_source=youtube&utm_campaign=ep751 → Subscribe on YouTube: https://www.youtube.com/@imagineifwithdoone → Follow me on Instagram: https://www.instagram.com/dooneroisin CHAPTERS 00:00:00 Intro 00:00:26 Why people don't actually hate change 00:04:32 Can you change someone else's behaviour? 00:09:29 Criticism feels like being chased by a bear 00:16:37 The friend test: what if they never change? 00:22:29 Stop venting, make a clear and specific request 00:26:14 How to disagree at the Christmas table 00:32:20 How to get kids to change without a fight 00:38:56 Why you can't decide what's for dinner 00:45:59 Let someone else decide, plus journaling prompts 00:51:56 The 80% rule for big decisions 00:56:41 The 7 principles: true agreement and agency 01:03:26 Why the people closest to you are hardest to read 01:10:15 Turn chores into rituals 01:17:41 Why stories beat numbers 01:22:46 How to keep momentum through the messy middle

This is a clip from my full conversation with Brooke Roberts. Watch the full episode: https://www.youtube.com/watch?v=_yIP6hmV6dM Most of us were taught not to talk about money. Brooke Roberts is making sure her kids grow up differently. Brooke is the co-founder and co-CEO of Sharesies, the wealth app with over 1 million customers and more than NZ$12 billion on the platform, last valued at NZ$750 million. She's also a mum, and she doesn't teach her kids about money with a lesson a week. She builds it into everyday moments. In this clip, you'll learn: ■ The tooth fairy trick: a coin under the pillow, some of it into savings, then a chat about saving, spending, investing and giving. Her daughter gave her tooth fairy coin to a busker, who sang her a Taylor Swift song. ■ How to talk about money without the emotion: "This is going to cost $10.30", adding up the supermarket shop, where $100 comes from and how interest works. ■ The daily allowance habit: with no income and a baby on the way, she and her husband gave themselves a daily spending allowance and rolled over what they didn't spend. They still do it. ■ How her kids saved for Disney World: they earned their own pocket money for the trip, so they could buy their own things there. ■ Why to start early: time is the most valuable part of money, so any parent, auntie or friend can help a child start putting money away. ■ The list she wrote at 17: everything she wanted to do by 30, written when someone close to her was about to pass away, and why she hopes her kids write their own without being asked. This is a conversation, not financial advice. Do your own research before you invest. 🔗 LINKS → Full episode with Brooke Roberts: https://www.youtube.com/watch?v=_yIP6hmV6dM → Brooke Roberts on LinkedIn: https://www.linkedin.com/in/brooketanderson → Sharesies (New Zealand): https://www.sharesies.nz → Sharesies (Australia): https://www.sharesies.com.au → Sharesies on Instagram: https://www.instagram.com/sharesiesnz 📱 MORE FROM DOONE → Join 160,000+ women on my free newsletter: the best opportunities to apply for, plus the routines and habits from every episode: https://female-startup-club.beehiiv.com/?utm_source=youtube&utm_campaign=brooke_roberts_clip → Subscribe on YouTube: https://www.youtube.com/@imagineifwithdoone → Follow me on Instagram: https://www.instagram.com/dooneroisin CHAPTERS 00:00 How to teach your kids about money: the tooth fairy trick 02:49 The daily allowance habit she still uses 03:37 How her kids saved for Disney World 04:26 Why to start early with any kids in your life 04:55 The list she wrote at 17

Ever felt like money and investing just aren't for you? That's not a you problem. Brooke Roberts is the co-founder and co-CEO of Sharesies, the wealth app with over 1 million customers and more than NZ$12 billion on the platform, last valued at NZ$750 million. A few months after quitting her job to go all in, she was pregnant. We're having a conversation about why so many women feel behind with money, how to teach your kids about it from the tooth fairy up, and the sad girl summer that taught her it's never as bad, or as good, as you think. Brooke co-founded Sharesies in 2017 with her husband and their co-founders, so someone with $5 and someone with $5 million get the same money opportunities. She co-won the 2020 Women of Influence Business Enterprise award with co-founder Sonya Williams, was named 2022 NZ Hi-Tech Inspiring Individual and 2022 EY NZ Services Entrepreneur of the Year alongside her co-founders, and is a 2026 judge for EY Entrepreneur Of The Year New Zealand. Today about 250 people work at Sharesies. In this episode, you'll learn: ■ Why you feel behind with money: Brooke says it's structural, not a you problem. When they started Sharesies, nanas told them how banks once wouldn't give them a mortgage, or even let them open an account. ■ How to start investing with $20: fractional shares mean you don't need to buy a full share that could cost $150. Put in $20, or set up a fixed amount every payday. ■ The $5 a week lesson: her mum saved $5 a week from the day she was born. At 10 she could take it, or leave it and her mum would keep adding until she was 18. She took it, spent it at a theme park with friends, and doesn't even remember it. ■ How to teach your kids about money: the tooth fairy leaves a coin and puts some into savings, then you talk about saving, spending, investing and giving. Plus why she never shuts her daughter down for putting her hand up, after hearing girls' confidence can peak at 8. ■ The daily allowance habit: with no income and a baby on the way, she and her husband set a daily spending allowance and rolled over what they didn't spend. They still do it. ■ Why she won't give up sleep: minimum 7 hours, more like 9, when founders are told to work all hours. And Doone shares how no TV at night and phones away changed her mornings by day 30. This is a conversation, not financial advice. Do your own research before you invest. 🔗 LINKS → Brooke Roberts on LinkedIn: https://www.linkedin.com/in/brooketanderson → Sharesies (New Zealand): https://www.sharesies.nz → Sharesies (Australia): https://www.sharesies.com.au → Sharesies on Instagram: https://www.instagram.com/sharesiesnz → She's on the Money, the community Sharesies partners with: https://www.shesonthemoney.com 💸 SPONSORS → Omnisend: email and SMS marketing for e-commerce brands, 30% off your first 3 months at https://omnisend.com/fsc (code FSC) 📱 MORE FROM DOONE → Join 160,000+ women on my free newsletter: the best opportunities to apply for, plus the routines and habits from every episode: https://female-startup-club.beehiiv.com/?utm_source=youtube&utm_campaign=brooke_roberts → Subscribe on YouTube: https://www.youtube.com/@imagineifwithdoone → Follow me on Instagram: CHAPTERS 00:00:00 Intro 00:00:24 Where there's a will, there's a way: her 1 big lesson 00:03:27 Feel behind with money? Why it's not a you problem 00:06:41 The $5 a week money lesson she learned at 10 00:08:39 How to teach your kids about money 00:14:59 The daily allowance habit she still uses 00:18:01 Why she sleeps up to 9 hours a night 00:27:47 How to start investing with $20: fractional shares 00:33:34 How to build a business with your partner 00:36:10 How to stop comparing yourself: her list from 17 00:40:24 Her sad girl summer: it's never as bad as you think 00:43:43 What if you're already perfect? Her best wisdom

Do you ask AI for the answer before you've even thought about the question? You might be losing the ability to think. Sergei Guriev is the Dean of London Business School and the former Chief Economist of the European Bank for Reconstruction and Development, and he studies how social media and disinformation change what we believe. We're having a conversation about cognitive atrophy, why the internet is built so you have no time to think, and why trust is about to become the scarcest thing in the world. In this episode, you'll learn: ■ How AI causes cognitive atrophy: when you get to the answer right away, you stop practising reasoning and judgment, and he says that's how students waste their time at university. ■ The skills employers want now: people who ask the right questions, challenge AI and each other, and orchestrate teams. Not people who just ask an AI tool. ■ How to take back control of your feed: switch X from "For You" to "Following" and "Recent". He admits it's boring, because you stop getting the dopamine. ■ Why social media should be treated like alcohol: "we don't allow kids to buy alcohol, why should we allow them to be addicted to this information?" ■ Why trust is the scarcest commodity: AI can now do the analysis, but your name on the report and your reputation can't be automated. ■ How great leaders decide when nobody has the answers: share your assumptions, admit you might be wrong, and never throw your team under the bus. This episode is in partnership with the World Economic Forum at the Annual Meeting of Global Future Leaders 2026, in the Davos on Air Studio. 🔗 LINKS → Sergei Guriev at London Business School: https://www.london.edu/faculty-and-research/faculty-profiles/s/sergei-guriev → Sergei's website and research: https://sites.google.com/site/sguriev/ 📱 MORE FROM DOONE → Join 160,000+ women on my free newsletter: the best opportunities to apply for, plus the routines and habits from every episode: https://female-startup-club.beehiiv.com/?utm_source=youtube&utm_campaign=sergei_guriev → Subscribe on YouTube: https://www.youtube.com/@imagineifwithdoone → Follow me on Instagram: https://www.instagram.com/dooneroisin

We all judge people, and often before they even speak. Sara Minkara, blind since age 7 and a former US Special Advisor on disability rights for the Biden administration, can't see the people she meets - so she can't judge them on looks. We’re having a conversation about removing judgment and assumptions, critically thinking and speaking with intention, and how that impacts your leadership skills in the world and translates to better outcomes at work. In this episode, you'll learn: ■ How to stop judging people: we label everyone in the first few seconds, and those assumptions decide how much we listen to them. Sara's way of meeting people without the labels. ■ The 1 question to ask instead of "so, what do you do?": "tell me your story outside of work". She says it's the most powerful thing you can do in any networking setting. ■ How great leaders hear the truth: her In the Dark method blindfolds whole teams and bans name, title, hometown and education, so the intern's idea gets heard like the CEO's. ■ How to rebuild trust in a team: why a few workshops won't fix it, and the question she opens with: if you had to build an organisation with no trust, how would you do it? ■ Why a seat at the table isn't enough: if people don't feel safe to speak, and nobody is listening, diversity on paper changes nothing. ■ How constraints make you a better leader: she can't read off a script and doesn't use Braille, so she learned to think every meeting through, and it made her a more effective diplomat. 🔗 LINKS → Sara Minkara on Instagram: https://www.instagram.com/sarasminkara → Sara's website and In the Dark: https://saraminkara.com → Curious Constructs, her weekly Substack: https://sarasminkara.substack.com 📱 MORE FROM DOONE → Join 160,000+ women on my free newsletter: the best opportunities to apply for, plus the routines and habits from every episode: https://female-startup-club.beehiiv.com/?utm_source=youtube&utm_campaign=sara_minkara → Subscribe on YouTube: https://www.youtube.com/@imagineifwithdoone → Follow me on Instagram: https://www.instagram.com/dooneroisin

Amira Sajwani, the Dubai property leader and Shark Tank investor, gets into everything: why you hold yourself to a higher standard than the men around you, how to invest in property from as little as $135, and the 30-second test she gives every founder. She didn't hold back. Amira is Managing Director of DAMAC Properties, which booked a record AED 36 billion (about $9.8 billion) in sales in 2025. She's the Founder of PRYPCO, which facilitates more than 1 billion dirhams (over $250 million) of property financing every month, co-founder of the ultra-luxury developer Amali Properties, a shark on Shark Tank Dubai and one of Forbes Middle East's Top 100 CEOs of 2026. She was giving speeches at her father's property launches at age 10, and has valuable insights to share with women who are building, or want to. In this episode, she explains: ■ The confidence gap: men discount their mistakes, while women, even overachieving mums running companies, feel guilty and question themselves. Her fix: rephrase "I messed up" to "it was a mistake" before the world does. ■ Property from as little as $135: how PRYPCO lets you invest in UAE real estate from 500 dirhams, and who is actually buying: 60+ nationalities, aged 22 to 75. ■ The 30-second founder test: on Shark Tank she decides in the first 30 seconds whether she believes in the founder, then looks at the business, then the market size. ■ Her 3-factor investing filter: founder, business, market. Revenue, growth and valuation only come after. ■ The next wave of AI businesses: "services as a software", meaning companies using AI to 10x their growth without adding people, and why she's watching AI move into robotics. ■ The golden spoon question: growing up in the DAMAC family, why the assumptions don't bother her, and how she blocks out the noise. This episode is in partnership with the World Economic Forum at the Annual Meeting of Global Future Leaders 2026, in the Davos on Air Studio. 🔗 LINKS → Amira Sajwani on Instagram: https://www.instagram.com/amirasajwani → PRYPCO: https://prypco.com → DAMAC Properties: https://www.damacproperties.com → Amali Properties: https://www.amaliproperties.com 📱 MORE FROM DOONE → Access money opportunities you won’t find anywhere else on the internet: https://female-startup-club.beehiiv.com/?utm_source=youtube&utm_campaign=amira_sajwani → Follow me on Instagram: https://www.instagram.com/dooneroisin

A few weeks ago we hosted our 7th birthday party to celebrate Australia’s leading female founders in ecommerce and have an intimate conversation on ambition, growth & personal wealth. Anna Podolsky — Founder & CEO of Lyka ($200M ARR) ​Bronte Campbell OAM — Co-founder of Earthletica, 4x Olympian ​Sarah Forrai — Founder of Contour Cube (1B+ views) ​Katharina Cser-Mostyn - Founder, Wine Not the Brand In partnership with our pals at Omnisend. 💁‍♀️ SPONSORS → For ecomm founders: Omnisend is your email SMS automation partner that costs 35% less than the big names and returns $79 for every dollar spent → Use code FSC for 30% off your first 3 months at omnisend.com/fsc → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/ CHAPTERS 00:00:00 Introduction: Celebrating Seven Years of Female Startup Club 00:02:48 Meet the Panelists: From Olympic Gold to 200M Revenue 00:08:49 Redefining Ambition: What Does More Actually Mean? 00:16:43 The Biggest Bottlenecks to Growth: Team, Timing, and Supply Chain 00:25:34 The Economics of Scaling: From Growth to Profitability 00:29:33 What We Stopped Spending Money On: Agencies and Smarter Investments 00:32:05 Acquisition vs Retention: Building Three-Dimensional Brands 00:38:22 Big Bets That Didn't Work Out: TikTok Shop and Product Pivots 00:44:42 Building for the Long Term: Customer Community and Value Creation 00:56:52 Business Wealth vs Personal

What if the health advice you're following wasn't actually studied on women... and the protocols everyone's recommending might not work for your body at all? This is a conversation about personalized health, why women need different protocols than men, and the future of precision medicine that actually tracks what your body needs in real time. We're diving into why clinical trials need to study more women, how your hormone levels should dictate your supplementation, and why the one size fits all approach to health is fundamentally broken. We're exploring the cold plunge debate (and why timing matters more than you think), the Finnish sauna study that showed longevity benefits, and why red light therapy might actually be worth the investment if you buy the right device. Here's what we're diving into: Why clinical trials need to study more women (and why N equals 1 isn't enough to understand what works) How ethnicity, biology, childhood, and diet all influence what your body actually needs Why women have different requirements at different life phases (pregnancy, postpartum, perimenopause, and beyond) The supplements women actually need: iron, magnesium, vitamin D (and why they're different from men's needs) Why maintaining muscle mass and bone mineral density is critical for metabolic health (and preventing diabetes and cardiovascular disease) The hormone innovation we need: a patch that tracks your estradiol and progesterone day to day and releases the exact dose you need in real time The cold plunge truth: why you should wait a couple hours after strength training (because it reverses muscle hypertrophy) Why women's body temperatures run higher and cold plunges below 10 degrees might not be ideal for long term muscle preservation The Finnish sauna study: 4 to 7 times a week, 20 minutes at 80 degrees for cardiovascular benefits and lower mortality rates Red light therapy: what the studies actually show (collagen production, scar reduction, dermatological benefits) and why you need a credible device like Omnilux Why yoga can be just as effective as SSRIs for PTSD (but nobody funds the trials because you can't sell yoga) The money problem: why pharmaceutical companies fund drug trials but not trials on things like yoga or cold plunges The cold plunge and fertility question: why temperature regulation matters when you're pregnant or trying to conceive How to actually research health advice: why ChatGPT makes up links and why Open Evidence is the tool you should be using instead This one is for the woman who's been following health advice without questioning where it came from, who wants to understand what her body actually needs, and who's ready to take a more personalized approach to her health. 💁‍♀️ SPONSORS → For ecomm founders: Omnisend is your email SMS automation partner that costs 35% less than the big names and returns $79 for every dollar spent → Use code FSC for 30% off your first 3 months at omnisend.com/fsc 🔗 LINKS → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

Join the conversation: https://forms.gle/7F9vYtPkedAtwWu38 What if the exhaustion, anger, and the feeling like you're just surviving each day isn't just stress... it's your body trying to tell you something bigger? This is a conversation with Lisa Walker, a woman who's lived through chronic stress, grief, and burnout, and came out the other side with a radical approach to living her life. She's studied the science of stress, nervous system regulation, and what actually makes life worth living. And she's getting brutally honest about what happens to your body when you push through for too long. In this episode, Lisa opens up about the years she spent in survival mode, raising young kids, running a business, and managing a marriage affected by addiction that ended in death. She shares the phone call that changed everything, the year of yes that followed, and why she now believes that wellbeing literacy is the number one thing we're missing. Here's what we're exploring: Why so many women hit burnout in their mid 40s (and what chronic stress is actually doing to your body) The difference between emotional dysregulation and nervous system dysregulation (and how they're connected) How grief isn't just about losing a person, it's about grieving the life you thought you were going to have Why sitting in stillness might not be the answer for everyone (and what to do instead) The practical tools that actually work: journaling, meditation, breath work, creativity, and the power of a year of yes Why living with radical aliveness means being brave enough to feel it all This one is for the woman who's been running on empty, who's been told she's fine when she knows something deeper is going on, and who's ready to understand what her body is trying to tell her. 💁‍♀️ SPONSORS → For ecomm founders: Omnisend is your email SMS automation partner that costs 35% less than the big names and returns $79 for every dollar spent → Use code FSC for 30% off your first 3 months at omnisend.com/fsc 🔗 LINKS → → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/