Fashion Forum på lyd

How is physical retail evolving, and what does it take to create lasting value for brands and consumers?In this episode of Fashion Forum på lyd, recorded at Fashion Forum Mornings x Soho House Copenhagen, we speak with Antoine Frey, Chairman & CEO of FREY, the company behind Malmö Designer Village, about the future of premium outlets and the opportunities emerging across the Øresund region.We also meet Clara Lindsten, co-founder of Co-X and Depart.A.Mental, to explore new and more flexible retail models, the changing relationship between wholesale and DTC, and why physical stores are taking on renewed importance for fashion brands.The episode is sponsored by Malmö Designer Village. The conversation was recorded live at Fashion Forum Mornings x Soho House Copenhagen.The interview with Clara Lindsten was originally part of the event but was subsequently re-recorded for the podcast.Medvirkende: Antoine Frey, Clara LindstenVært: Carla Christine Bruus Aagaard-StrubeProducer: Liv Marie Ruben JohansenMusik: Mathilde Clara Nyegaard

Fashion Forums chefredaktør Carla Christine Bruus Aagaard-Strube sætter sig sammen med Mike Bjørnbak, indkøber hos Magasin du Nord, Thor Palmhøj, marketingdirektør hos Magasin du Nord, og Chung Wai Cheung, grundlægger og CEO af Woodbird, for at undersøge potentialet i outdoor-kampagner – og hvad der skal til, for at de virker.Med tre forskellige perspektiver samlet omkring bordet – indkøb, marketing og brand – dykker samtalen ned i, hvordan outdoor-kampagner kan fange opmærksomheden, styrke et brands synlighed og skabe et varigt indtryk. De taler om nogle af de kampagner, der har gjort særligt indtryk på dem, de mange forskellige måder, outdoor-annoncering kan bruges på, og hvad der skal til, for at en kampagne for alvor skiller sig ud.Samtalen kommer også omkring Woodbirds kampagne fra januar, der blev skabt i samarbejde med CIFF og Bauer Media Outdoor og bragte brandets budskab ud i Københavns gader.Medvirkende: Mike Bjørnbak, Thor Palmhøj, Chung Wai CheungVært: Carla Christine Bruus Aagaard-Strube

Det er ikke nok at give dine medarbejdere et pro-abonnement for at udnytte mulighederne i AI bedst muligt. Der skal sættes tid af til implementering og til at forstå, hvordan man prompter, hvis AI for alvor skal løfte både medarbejderne og virksomheden.Sammen med Maria Krysfeldt Rasmussen, ph.d., ekstern lektor på CBS og partner i Hird Consulting, taler vi om, hvordan man som virksomhed får de nye værktøjer og kompetencer til at fungere i praksis – og hvad man skal kigge efter, når man ansætter.Samtalen er optaget live ved Fashion Forum Mornings x Soho House Copenhagen.Medvirkende: Maria Krysfeldt RasmussenVært: Carla Christine Bruus Aagaard-StrubeProducer: Amalie Thejls UebelMusik: Mathilde Clara Nyegaard

Traditionen tro samler vi op på modeugen, denne gang medmodeeksperterne Kristian Hindø-Lings og Sille Henning. Hør hvilke shows, de synes, havde den bedste vibe, det bedste modelcast, bedste location og den bedste styling – og hvor der er plads til forbedringer.Medvirkende: Kristian Hindø-Lings og Sille HenningVært: Carla Christine Bruus Agaaard-StrubeProducent: Amalie Thejls UebelMusik: Mathilde Clara Nyegaard

Forud for næste uges annoncering af dette års Wessel &Vett Fashion Prize-vinder under Copenhagen Fashion Week taler Carla Christine Bruus Aagaard-Strube med Nina Wedell-Wedellsborg, grundlægger af Wessel & Vett Fashion Prize, og Martin Gjesing, grundlægger og CEO i Moonm i den nyeste episode af Fashion Forum x CIFF Media.Sammen taler de om visionen bag prisen, deres partnerskab ogdenne sæsons fire finalister: Bonnetje, Caro Editions, Berner Kühl og O.files. I år vil vinderen desuden modtage den nyligt introducerede statuette, designet og skabt af en kunstner.Medvirkende: Nina Wedell-Wedellsborg og Martin GjesingVært: Carla Christine Bruus Aagaard-Strube

Host Carla Christine Bruus Aagaard-Strube spoke with Les Deux's CCO Morten Kristensen about the importance of maintaining a strong brand DNA while expanding into new markets. The conversation also explored how the brand's identity adapts across cultures, its community initiatives – including basketball courts in Copenhagen, New York, and Paris and the Legacy Program supporting schools and childcare – and what's next for Les Deux.

Host Carla Christine Bruus Aagaard-Strube sat down with Massimo Pagano, Shareholder and Commercial Director of eyewear brand AF reflect, in our Paris showroom. They spoke about the brand's distinctive aesthetic, future ambitions, and how music continues to inspire its creative direction.

Host Carla Christine Bruus Aagaard-Strube sat down with Jens Skov Østergaard, Creative Director and Co-Founder of RENÉ, to discuss the craftsmanship behind building a genderless fashion brand, the unique dynamics of creating and growing a business as a couple, and what to expect from RENÉ's debut runway show during Copenhagen Fashion Week this August.

Host Carla Christine Bruus Aagaard-Strube sat down with Rosanna Géronne, International Sales Director at Lolly's Laundry, to discuss the brand's journey and future ambitions.They talked about how happiness remains at the core of Lolly's Laundry, its growth into a more international brand, and the expansion of its product categories. They also touched on the continuous evolution of the brand's bestselling jackets and outerwear, as well as its focus on international growth and fabric innovation, including knitwear.Meet Lolly's Laundry at CIFF 67 in Copenhagen this August.

Host Carla Christine Bruus Aagaard-Strube sat down with Dave Hendriks, Founder of Yume Yume, in CIFF's Paris showroom to talk about their costumer that they call dream builders. As well as their shoes that are almost like sculpture and art – with heels made of hearts and another collection that takes inspiration from bubble gum. Thank you for being part of the CIFF Showroom in Paris.