Affiliate Dialogues

Episode 26 – Out of the Comfort Zone, Into Cashback with Elisa Procaccini, Account & Portal Manager at mycashbacks Elisa joined mycashbacks in May 2025 and today looks after cashback campaigns and affiliate partnerships across the Italian, Spanish and DACH markets. With host Hannah Schweitzer she talks about her unusual path into affiliate marketing, what leaving the comfort zone taught her, and how cashback portals plan for the biggest shopping week of the year. Chapters: 00:00 Intro 00:44 Welcome & Quick Questions 02:35 From Customer Experience to Cashback 04:09 Leaving the Comfort Zone 05:35 Cashback in Germany, Italy & Spain 08:40 Black Week Planning 10:20 What Makes a Campaign Work 11:40 Partnerships, Myths & Standing Out 14:37 Outlook & Final Advice Guest: Elisa Procaccini – https://www.linkedin.com/in/elisaprocaccini/ Host: Hannah Schweitzer Affiliate Dialogues by ad4mat

In this episode I talk with Winona Bak, Senior Marketing Manager for Affiliate & Partnerships at KUPONA GmbH in Berlin, freshly nominated for the Top 50 Voices at the European Affiliate Awards 2026, about scaling affiliate programs across Europe. She shares her insights on:  ✅ Her path from junior online marketer to leading international affiliate strategy  ✅ What it takes to scale an advertiser into new markets: trust-building, culture and currency differences  ✅ Why patience and honesty beat "blind copy-paste" strategies abroad ✅ Her Top 50 nomination and what it means to her 🔗 Winona Bak on LinkedIn: https://www.linkedin.com/in/winona-bak-b95008209/ 🔗 KUPONA GmbH: https://www.linkedin.com/company/kupona/

In this episode I talk with Javier Gomez, COO at New Mall Media and social media manager for DJ Sound España, about affiliate and performance marketing across Europe and Latin America. He shares his insights on: ✅ Why Madrid has become Europe's biggest gateway to Latin America ✅ Why some Latin American affiliate markets are now moving faster than Europe ✅ How he balances a COO role with being a social media manager for a techno festival brand 🔗 Javier Gomez on LinkedIn: https://www.linkedin.com/in/javiergomezhernando/?locale=en 🔗 New Mall Media: https://newmallmedia.com/ Affiliate Dialogues is powered by ad4mat.

In this episode I'm talking with André Koegler, Chair of the APMC and Strategic Partnerships Lead at impact.com, about the first ever published comprehensive market study for affiliate and partner marketing in Germany, and what the numbers really mean. He shares his insights on: ✅ Why 1 in 4 online sales in Germany involves affiliate marketing ✅ Why last-click attribution only shows half the real impact ✅ Which industries are already winning, and which ones are leaving money on the table ✅ What every brand needs to know about partner programs right now 🔗 André Koegler on LinkedIn: https://www.linkedin.com/in/andre-koegler/ 🔗 APMC Market Study: https://www.apmc.online/marktzahlen/ 🔗 Book: https://andre-koegler.de/partner-renaissance/ Originally recorded in German, English version synchronized with ElevenLabs. Affiliate Dialogues is powered by ad4mat.

In dieser Episode spreche ich mit André Koegler, Chair des APMC und Strategic Partnerships Lead bei impact.com, über die erste jemals veröffentlichte konsolidierte Marktzahlenerhebung für Affiliate und Partner Marketing in Deutschland, und was die Zahlen wirklich bedeuten. Er teilt seine Insights zu: ✅ Warum jeder vierte Online-Sale in Deutschland Affiliate Marketing involviert ✅ Warum Last-Click Attribution nur die Hälfte des realen Impacts zeigt ✅ Welche Branchen bereits gewinnen, und welche Geld liegen lassen ✅ Was jede Brand jetzt über Partnerprogramme wissen muss 🔗 André Koegler auf LinkedIn: https://www.linkedin.com/in/andre-koegler/ 🔗 APMC Marktzahlen: https://www.apmc.online/marktzahlen/ 🔗 Buch: https://andre-koegler.de/partner-renaissance/ 🇬🇧 This episode is also available in English. Affiliate Dialogues is powered by ad4mat.

Today I'm talking with Marshall Nyman, Founder & CEO of NYMO & Co., one of the most recognized affiliate marketing agencies for early-stage D2C brands, about what the future of affiliate marketing really looks like. He shares his insights on: ✅ How content is becoming the new performance layer ✅ What early-stage D2C brands consistently get wrong about affiliate ✅ The shift from distribution channel to full media business ✅ How LLMs and AI are already reshaping how coupons get discovered 🔗 Connect with Marshall Nyman on LinkedIn: https://www.linkedin.com/in/marshalljnyman/ 🔗 LinkedIn NYMO & Co.:https://www.linkedin.com/company/nymo-co/ 🔗 Website NYMO & Co.: https://nymo.co/ Affiliate Dialogues is powered by ad4mat.

Is affiliate marketing still growing? The numbers say yes, but what's really driving it? Join me as I sit down with Tim Lomborg, Regional Managing Director of Awin, one of the world's largest affiliate networks, to unpack what the future of affiliate marketing in Europe really looks like. He shares his insights on: ✅ The future of affiliate marketing in Europe ✅ DACH vs. Nordics vs. Southern Europe: where the biggest differences are ✅ The impact of AI on the industry ✅ Why affiliate spend keeps growing ✅ The importance of trust, relationships, and a great service in affiliate marketing 🔗 Connect with Tim Lomborg on LinkedIn: https://www.linkedin.com/in/lomborg/ 🔗 LinkedIn Awin: https://www.linkedin.com/company/awin-global/ 🔗 Website Awin: https://www.awin.com/ Affiliate Dialogues is powered by ad4mat.

What happens in Las Vegas, stays in Las Vegas… or maybe not?! Join me as I sit down with James Tappenden, Event Director of Affiliate Summit - the world's largest affiliate marketing conference, to unpack what really goes on behind the scenes. He shares what it actually takes to plan and run an event for 7,000+ people, including: ✅ The biggest themes at Affiliate Summit Las Vegas 2026 ✅ How the industry is shifting from "does affiliate work?" to "how do we get the best out of it?"  ✅ What James and his team change after every single event ✅ Why transparency and genuine connections are still the #1 key to success in affiliate marketing 🔗 Connect with James Tappenden on LinkedIn:https://www.linkedin.com/in/james--tappenden/ 🔗 LinkedIn Affiliate Summit: https://www.linkedin.com/company/affiliate-summit/ 🔗 Website Affiliate Summit: https://www.affiliatesummit.com/ Affiliate Dialogues is powered by ad4mat.

In my next episode, Waldemar Müller, Co-founder and Managing Director of authentic commerce, shares his journey from parkour world champion to social media entrepreneur and why authentic affiliate partnerships are the future of creator monetization. In this episode, we talk about: ✅ How parkour shaped his entrepreneurial mindset and risk-taking approach ✅ Why every creator, even with 300 followers - can start monetizing from day one ✅ How authentic commerce connects creators and brands through genuine affiliate partnerships ✅ Why small, loyal communities often outperform large influencer audiences in affiliate marketing 🔗 Connect with Waldemar Müller: https://www.linkedin.com/in/waldi-m%C3%BCller/ 🔗 authentic commerce: https://www.authentic-commerce.com/ 💡 Affiliate Dialogues is powered by ad4mat 🌐 ad4mat.com | 📷 @ad4mat

In my next episode, Leon Alex, Head of Affiliate at AdSeed, shares his journey from musician and online creator to affiliate leader and why affiliate marketing is about people, not just performance. In this episode, we talk about: ✅ How being a creator helps you succeed in affiliate management ✅ The 3 biggest mistakes advertisers make in affiliate and how to fix them ✅ Why respect & trust build strong publisher partnerships ✅ How to build and fix an affiliate department 🔗 Connect with Leon Alex: https://www.linkedin.com/in/leon-alex/ 🔗 adseed: https://www.adseed.de/ 🔗 Affiliate Stammtisch Leipzig: https://www.affiliate-stammtisch.com/ 💡 Affiliate Dialogues is powered by ad4mat 🌐 ad4mat.com | 📷 @ad4mat