Demand Gen U podcast

Why Traditional PR Is Dead (And What to Do Instead)

15 Sekunden vorwärts
15 Sekunden vorwärts
Is PR dead? Not exactly, but it’s safe to say that traditional PR has gone the way of the dinosaurs. A shiny new press release alone just doesn’t cut it these days. Companies now need to do so much more in the PR space, and that’s what Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, discuss in this episode. They explore why traditional PR tactics aren’t effective anymore, what companies should be doing instead, and how you can measure the results of any strategies you try out. Find out: Why traditional PR is dead What companies should be doing instead Metadata’s current PR strategy How to measure the impact of PR strategies Catch the full episode to learn why traditional PR is dead and what you need to be doing instead. 0:00 – 1:32 Introduction 1:33 – 6:36 What PR really means 6:36 – 15:27 How traditional PR has changed 15:27 – 19:09 What companies should be doing moving forwards 19:10 – 23:36 What’s holding companies back 23:36 – 28:17 What we’re doing at Metadata to do PR differently 28:17 – 30:50 Why you should lead with expertise in all your content 30:50 – 35:06 The benefits of employee advocacy 35:06 – 39:35 Metadata’s journey to becoming a media company 39:35 – 44:01 Why measuring PR is such a challenge 44:01 – 45:08 Outro

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