Recession? What Recession? How B2B Marketers Can Still Win in a Down Economy

A marketer’s job is never done.

Whether there’s a looming economic downturn or a recession to brave through, chances are that B2B marketers are still going to be expected to show their worth. But isn’t that near impossible when people don’t have as much money to throw around?

Join Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing at Metadata, as they delve into the specifics of not just how to scale through a down economy but the factors that help marketers come out the other end unscathed.

So, saddle up for an economics lesson in this episode… or something pretty close to that.

Find out

• Why it’s important for B2B marketers to have some understanding of how the economy works
• When to consider making changes during a recession
• Why it’s best not to make knee-jerk reactions in a down economy

To hear more about how B2B marketers can do their jobs efficiently in a recession, tune in to the full episode.

00:00 - 00:26 Intro

00:27 - 02:27 Mark and Jason set the scene talking about the looming economic downturn

02:28 - 03:47 What does a downturn in the economy mean

03:48 - 04:45 The technical definition of a recession

04:46 - 08:34 Why understanding the economy as a whole is vital for B2b marketers

08:35 - 12:40 Mark and Jason’s experience braving through the pandemic

12:41 - 13:55 How big companies handle recessions

13:56 - 16:47 When you don’t need to make a lot of changes in a recession

16:48 - 18:04 Benefits of having the right product-market fit in a recession

18:06 - 20:08 Having a ‘nice-to-have’ product vs a ‘must-have’ product

20:09 - 22:20 Why Venture Capitalists shouldn’t try to capitalize on recessions

22:21 - 24:32 Why you shouldn’t freak out in a recession

24:33 - 27:09 Areas Jason looks into with Metadata’s CFO during recessions

27:10 - 29:36 Why it’s beneficial not to make knee-jerk reactions

29:37 - 34:18 How to tweak messaging during an economic downturn

34:19 - 37:05 Why you shouldn’t pull back on commitments when things get rough

37:06 - 38:25 The benefits of being a data-driven organization during a recession

38:26 - 39:11 Outro