Demand Gen U podcast

Demand Capture vs. Demand Creation

5.7.2022
0:00
42:15
15 Sekunden vorwärts
15 Sekunden vorwärts
What are the key differences between capturing and creating demand? Well, both require different processes, but each play a vital role in your content marketing strategy. Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing at Metadata, discuss whether B2B marketers are overcomplicating the idea of capturing and creating demand, their tips on how to navigate the first stages and why building trust with buyers is critical. Find out: The most important ingredient when it comes to creating demand How Metadata creates and captures demand Why Eugene Schwartz’s 5 Stages of Awareness still applies almost 60 years on 0:00 – 0:25 – Introduction 0:25 – 2:14 – How marketers overcomplicate capturing and creating demand 2:14 – 7:36 – The origins of capturing and creating demand 7:36 – 13:28 - How do marketers create demand? 13:28 – 17:32 – What are the buyer’s goals at the ‘create demand’ stage? 17:32 – 22:29 – The most important ingredient in creating demand 22:29 – 28:40 – The channels B2B marketers should experiment with when creating demand 28:40 – 30:28 – Nailing capturing demand first is key 30:28 – 32:39 – The marketer’s goals for capturing demand 32:39 – 37:33 – How to capture demand efficiently 37:33 – 41:12 – The channels B2B marketers should experiment with when capturing demand 41:12 – 42:15 – Outro

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