AI-generated summary
In this episode, Sam and Steve discuss the benefits of podcasting for marketing versus blogging, based on data showing more people per podcast than per blog. It then covers a survey showing that most marketers are using at least some AI to generate blog content, with the risk of too much AI hurting search rankings.
Sam and Steve agree AI is best for outlines and some after-the-fact SEO optimization, while human-written content ranks better. They discuss various uses of AI in marketing, like generating content sections, outlines, titles/descriptions, Tweets, LinkedIn posts, images, presentations, and videos.
Key takeaways are that AI is extremely helpful for accelerating content creation and distribution but should be used carefully and edited by humans for the best results. The hosts emphasize keeping human-created, original text for critical content like blogs.
They note AI content lacks nuance and sounds formulaic if not edited. Data shows that human-optimized content ranks better in search.
Other topics include using AI for sales enablement assets, contracts, policies, CRM, training, and deflecting questions.
AI is great for outlines, titles, descriptions, and images, but human creativity is essential for resonance and ranking.
X thread prompt
"Create an X (formerly Twitter) thread from this article https://yourcompany.com/blog/postname. Ignore the information in the page's footer. Create a 5-part thread, with 3-4 lines each. Each part should lead the reader to read the next part of the thread. Do not use hashtags."
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