Coats and Mascara

A rising curiosity to understand customer preferences have led Disha and Sharvari on a quest with 4 beauty enthusiasts based out of Mumbai, India aged between 20-30 years old. These beauty enthusiasts are passionate and well researched with from their choice of products to their individual skin types. This roundtable discussion with Mohika, Paloma, Priyal and Khushboo shed light on key skincare and makeup that they swear by and have shared their recommendations.   Welcome to Episode 2 of the 2nd season of Coats and Mascara! This round table is sure to leave you with a range of brands to try out and help you develop an evolved understanding of your own skin.   Join Sharvari and Disha, as they embark on this journey with Mohika, Paloma, Priyal and Khushboo on various buying habits across these industries and learn with them.    What did you think of this round table discussion and what’s your  opinion on the current and future state of the India's beauty industry? Leave us your thoughts on DM or email!    Coats and Mascara is looking for fellow enthusiasts to join them for conversations around the fashion and beauty industries. If you guys are interested, reach out to us via DM at coatsandmascara or via email at [email protected]! Looking forward to chatting with all of you!    Your feedback is important to us! It helps us gain newer perspectives and include your inputs to create a more developed opinion. Also, we just love conversing with you guys ❤️ Website: https://coatsandmascara.wixsite.com/website 🌏 Email us: [email protected] 🖋 DM us at: ⁠Coats and Mascara⁠, ⁠Sharvari Shah⁠, ⁠Disha Daryani

The beauty and skincare industries in India are ever evolving with different marketing strategies, established brands and startups fighting for a space in the market and so on. Indian homegrown brands have risen in popularity and are finally providing stiff competition to established International brands. But are their marketing strategies similar?   Welcome to the 2nd season of Coats and Mascara! This season, Coats and Mascara is so excited to invite Pooja Kharat, a brand manager at L’Oréal India who has overseen the launch of 150 products across the beauty industry in India.    Join Sharvari and Disha, as they pick Pooja’s brain on various customer habits across these industries and watch her break some myths of the beauty industry we are so accustomed to believing.    What did you think of Pooja’s opinion on the current and future state of the India's beauty industry? Leave us your thoughts on DM or email!    Coats and Mascara is looking for fellow enthusiasts to join them for conversations around the fashion and beauty industries. If you guys are interested, reach out to us via DM at coatsandmascara or via email at [email protected]! Looking forward to chatting with all of you!    Your feedback is important to us! It helps us gain newer perspectives and include your inputs to create a more developed opinion. Also, we just love conversing with you guys ❤️ Website: https://coatsandmascara.wixsite.com/website 🌏 Email us: [email protected] 🖋 DM us at: ⁠Coats and Mascara⁠, ⁠Sharvari Shah⁠, ⁠Disha Daryani

Hello listeners! Have you been craving for more discussions on India's fashion and beauty market? Well the wait no more.... we are finally releasing the newest season of Coats and Mascara! This season we dive deeper into post pandemic trends with a little twist - GUESTS! We have welcomed professionals across the beauty and fashion industries and enthusiasts in the space to chat with us about their thoughts and opinions on the fashion and beauty trends, consumer behaviour, etc. We are so excited to welcome these brilliant people and enrich our understanding of the space to a higher degree and ultimately push India as the leader for the fashion and beauty industries in the world. So sit back, relax and enjoy this season made for enthusiasts by enthusiasts! We would love some of you to join us as guests! If you are interested in joining us: DM us at @coatsandmascara, or Sharvari at @sharvarishah95 and Disha at @ladydforyou. You could also email us on [email protected] We can’t wait to hear from you! Your feedback is important to us! It helps us gain newer perspectives and include your inputs to create a more developed opinion. Also, we just love conversing with you guys ❤️ Website: ⁠https://coatsandmascara.wixsite.com/website⁠ 🌏 Email us: ⁠[email protected]⁠ 🖋 DM us at: Coats and Mascara, Sharvari Shah, Disha Daryani

Fashion education has always focused on imparting practical skills to its students. A high focus on making the garment to tech the optimal level of artistry. With the world becoming more digital, it is important for fashion students to understand how they can leverage digital technology to help them with their artistry and sell their products. Do you think integrating tech tools into fashion education would help fashion students in their professions?  Join Sharvari and Disha as they discuss the current state of fashion education in India and how it can evolve to fit a more post-pandemic digital world.  Your feedback is important to us! It helps us gain newer perspectives and include your inputs to create a more developed opinion. Also we just love conversing with you guys ❤️ Website 🌍 Email us: [email protected] 🖋 DM us at: Coats and Mascara, Sharvari Shah, Disha Daryani

Technology has been permeating the beauty industry for a few years now. Multiple beauty companies and startups have been incorporating AI/ML tools into their e-commerce set ups to provide customized beauty solutions to customers. Additionally, many investments across Indian beauty tech brands have signaled that there is a change in the way Indians buy beauty products. Do you think that a stronger integration of tech tools in beauty e-shopping would revolutionize the Indian beauty industry? Join hosts Sharvari and Disha as they navigate the increasing trend of beauty tech and its effect on customized beauty products. They discuss trends and innovative product types that have emerged during this phenomena and contemplate the future of beauty tech and its ability to potentially change beauty shopping in India for good. A few sources we'd like to share with you: Skin in the game: Beauty tech firms drive market makeover by the Times of India  TECH & BEAUTY: Giving beauty regimes a tech makeover by the Financial Express  Perso, The World’s First AI-Powered Device For Skincare And Cosmetics Your feedback is important to us! It helps us gain newer perspectives and include your inputs to create a more developed opinion. Also we just love conversing with you guys ❤️ Website 🌍 Email us: [email protected] 🖋 DM us at: Coats and Mascara, Sharvari Shah, Disha Daryani

Luxury brand shopping is more than just about the product, it's about the experience. The feeling of opulence and decadence that captures the entire shopping journey. However the pandemic, with multiple government issued lockdowns across India, put a halt to this shopping experience. With limited travel and low footfall across stores, can luxury brands curate a completely virtual experience than can replicate the feeling of in- person shopping? Join hosts Disha and Sharvari as they discuss the luxury shopping market in India and the possible opportunity of incorporating AR/VR, body imaging tech tools into the luxury shopping experience. They ponder over possibilities of the degrees of success of these new technologies in the Indian market and if they are the new steps to help make luxury shopping completely virtual.  A few sources we'd like to share with you: How to Integrate Immersive Experiences into Physical stores by the Business of Fashion  Urban Indians Likely to Adopt AR/ VR Technology for Retail Shopping by the Indian Retailer Bureau Your feedback is important to us! It helps us gain newer perspectives and include your inputs to create a more developed opinion. Also we just love conversing with you guys ❤️ Website 🌍 Email us: [email protected] 🖋 DM us at: Coats and Mascara, Sharvari Shah, Disha Daryani

The skincare industry has seen surge in popularity during the pandemic with the general public investing in multiple products to service their increasingly complicated routines. But amongst this craze, have you ever wondered why Indian beauty/skincare regimes haven't gained the same level of popularity that other routines (E.g. Like western brands, K beauty, J beauty) have? Is it lack of products, marketing or a general dismissal of Indian culture’s influence on beauty trends all together?  Join Sharvari and Disha in the second episode of Coats and Mascara as they break down the reasons why Indian beauty, or I-Beauty hasn't made a dent in the mainstream skincare market, understand the potential growth I-beauty brands can have and discuss the possibility of I-Beauty grabbing a seat at the global skincare table.  A few sources we'd like to share with you: The Ken: Investments in the Indian Skincare industry Reddit groups for skincare: Skincare Addiction, Indian Skincare Addicts, Scacjdiscussion A-Beauty: Why African Beauty Deserves a Seat at the Table, African Entrepreneurs Are Banking on ‘A-Beauty’ Your feedback is important to us! It helps us gain newer perspectives and include your inputs to create a more developed opinion. Also we just love conversing with you guys ❤️ Website 🌍 Email us: [email protected] 🖋 DM us at: Coats and Mascara, Sharvari Shah, Disha Daryani

TV shows and movies have always dictated certain trends in fashion that have influenced a generation of shoppers. The rising popularity of OTT platforms and e-retail platforms in India due to the pandemic brings up a key question: Are people willing to shop for outfits displayed on TV shows/movies via OTT platform marketplaces?  Join hosts Sharvari and Disha as they discuss how this particular innovation can work in India and usher in multiple opportunities for OTT platforms and small business owners in the fashion space.  A few sources we'd like to share with you:  WornOnTV: A website that details outfits worn by characters in each episode across multiple TV shows  The Ken: An article detailing out Amazon Prime's attempt to become a marketplace for multiple streaming platforms Your feedback is important to us! It helps us gain newer perspectives and include your inputs to create a more developed opinion. Also we just love conversing with you guys ❤️ Website 🌍 Email us: [email protected] 🖋 DM us at: Coats and Mascara, Sharvari Shah, Disha Daryani

Sharvari: A creative management consultant with zero artistic ability but a very deep passion for the beauty industry.  Disha: A creative fashion consultant with actual artistic ability and very deep passion for the fashion industry.   So what brought this non-artist and artist to develop a podcast that explores the beauty and fashion space in India?  Other than our shared love for these spaces (and our endless ability to go on and on and on about any topic pertaining to these industries), we bonded over one mutual thing: Wanting to understand why India continues to be an underdog player in the global fashion and beauty industry.   We want to give listeners an insight into our minds and our journey throughout this season - What are the driving forces behind Coats and Mascara and why we feel the need to start the process to bring about change.   We envision the creative genius of India in quantum on a global scale and want to collaborate with the change makers and enthusiasts through our ideas towards growth and ascension.  We invite all of you to join us to discover innovative opportunities in the fashion and beauty space and how they can be capitalised on a cultural level in India.   So subscribe, enjoy, ponder and lets have a conversation to better understand and advocate for a more developed Indian beauty and fashion industry!   Your feedback is important to us! It helps us gain newer perspectives and include your inputs to create a more developed opinion. Also we just love conversing with you guys ❤️  Website 🌍 Email us: [email protected] 🖋 DM us at: Coats and Mascara, Sharvari Shah, Disha Daryani

In this podcast, hosts Disha and Sharvari attempt to answer the underlying question: ‘Why Not Us?”  India is the world’s 5th largest global economy with a mecca of cultural diversity that can put it in the forefront of innovation in the fashion and beauty industry. So then, why is it that Western trends are more dominant than Indian ones across the sub-continent? Why are Indians still puppets of trickled down Western trends? We utilize this overarching theme across the podcast to highlight innovations and form a dialogue to understand consumer sentiments across these innovations and their impact on the future of these industries. We invite all listeners to subscribe and debate across topics presented to create a conversation and encourage a collective action for a more developed India during and post the pandemic. Your feedback is important to us! It helps us gain newer perspectives and include your inputs to create a more developed opinion. Also we just love conversing with you guys ❤️ Website: 🌍 Email us: [email protected] 🖋 DM us at: Coats and Mascara, Sharvari Shah, Disha Daryani