Innovative Strategies in Web3 Marketing with Krystyna Kozak, CMO at Cookie3 | S4E19

Send us a textWorld-renowned crypto and blockchain expert Anna Tutova reveals how her background in international law and a curiosity sparked by Bitcoin in 2017 led her on an inspiring journey into the world of Web3 and cryptocurrency. Despite early family discouragement, Anna's insights offer a captivating look into the shifting crypto markets from Asia to Europe and Dubai, and the influential role of digital assets in crisis situations like those in Ukraine. Join us as Anna paints a vivid picture of how these technologies are transforming financial landscapes globally, illuminating both challenges and opportunities.Curious about the role of blockchain technology in shaping digital identities? Our conversation with Anna delves into the complexities of navigating the crypto sector's information overload and misinformation. We tackle the importance of discerning credible news amidst the noise and explore how blockchain might hold the key to combating fake news and AI-generated deepfakes. With Anna's optimistic outlook, we chart a future where blockchain and crypto continue to evolve, setting the stage for innovative solutions and widespread adoption.As traditional financial institutions increasingly embrace blockchain, discover how over 880 million people are now part of the crypto movement. We explore the impact of major global events and industry shifts on the crypto market's growth, and Anna shares practical advice for newcomers eager to understand Web3. From her experiences at the European Blockchain Convention in Barcelona to the best resources for staying informed, this episode offers valuable guidance to both seasoned enthusiasts and those just starting their crypto journey. Tune in and be part of this thrilling exploration into the ever-evolving world of blockchain technology.This episode was recorded at the European Blockchain Convention in Barcelona on September 26, 2024. Read the blog article and show notes here: https://webdrie.net/insights-from-interviews-with-vitalik-buterin-cz-and-web3s-global-leaders-with-anna-tutova-at-european-blockchain-convention/Watch the YouTube version here: https://youtu.be/hDoB8F2Jk1kLooking to recharge and gain fresh insights into Web3 and AI? Check out the Sintra Synergies Retreat—an immersive 5-day experience in Portugal, designed for forward-thinking leaders like you. Learn more and secure your spot at sintrasynergies.com.

Send us a textWhat if the core principles of Web3 are being compromised by the very infrastructure meant to support it? Join us as we tackle this critical issue with Ashton Hettiarachi, the visionary founder of Openmesh. Ashton draws fascinating parallels between historical power structures and the current dominance of tech giants like AWS, revealing how centralization poses a serious threat to the integrity and accountability of the Web3 network. With AWS hosting a whopping 75% of Ethereum nodes, we are standing at a crossroads where the ideals of decentralization hang in the balance.Listen in as we navigate the complexities of incentivizing independent node operators and making decentralized infrastructure a reality. Ashton takes us through the economic challenges of running nodes and the centralization roadblocks in node operation services. Hear about the exciting journey of Openmesh, from its inception in 2020 to its innovative solutions today, including how it aims to democratize node operation with a decentralized, immutable cloud model. Discover how leveraging unused compute resources and bandwidth from independent providers can revolutionize Web3 infrastructure. Don't forget to share this episode, follow our show, and leave your reviews to help us reach more listeners passionate about preserving the ethos of Web3.This episode was recorded through a Podcastle call on September 3, 2024. Read the blog article and show notes here: https://webdrie.net/the-battle-for-decentralization-safeguarding-web3-integrity-with-ashton-hettiarachi-founder-of-openmesh/Looking to recharge and gain fresh insights into Web3 and AI? Check out the Sintra Synergies Retreat—an immersive 5-day experience in Portugal, designed for forward-thinking leaders like you. Learn more and secure your spot at sintrasynergies.com.

Send us a textIn this solo episode, I share my experience attending the European Blockchain Convention in Barcelona. As a key opinion leader, along with my crew Dénes and Oliver, I captured valuable video content, interviews, and insights throughout the event. I also discuss an in-depth interview with media personality Anna Tutova, delving into global Web3 adoption trends and the future of blockchain media. Stay tuned for the upcoming episode with Anna and all the video content from the event. Make sure to subscribe and follow on social media for more updates!

Send us a textWhat happens when you combine blockchain technology, AI, and a passion for solving brand safety and monetization problems? Meet Anoir Houmou, the visionary founder and CEO of RECRD, a transformative Web3 video engagement platform. Anoir shares the riveting journey of RECRD's evolution, from tackling brand safety for advertisers to empowering content creators to monetize their viral videos. Hear his personal anecdotes, including how a friend's viral video sparked the need for a platform that truly rewards creators. Discover the trials and triumphs that shaped RECRD's innovative approach, attracting a wave of users and investors eager to join the revolution.In this episode, we delve into how RECRD leverages blockchain to revolutionize creator payments and ownership, enabling seamless global transactions with built-in wallets and real-world applications of NFTs. Anoir introduces us to 'rebounds,' a groundbreaking engagement method that redefines interactions beyond traditional likes and comments. Gain insights into the platform's unique mechanics that boost user recognition and engagement, creating a transparent and trustworthy ecosystem. Join us as we uncover RECRD's broader vision, set on turning ideas into reality through milestone achievements, and learn how you can explore its features and contribute your feedback.This episode was recorded through a Podcastle call on August 27, 2024. Read the blog article and show notes here: https://webdrie.net/innovating-video-engagement-with-blockchain-and-ai-with-anoir-houmou-ceo-at-recrd/Looking to recharge and gain fresh insights into Web3 and AI? Check out the Sintra Synergies Retreat—an immersive 5-day experience in Portugal, designed for forward-thinking leaders like you. Learn more and secure your spot at sintrasynergies.com.

Send us a textCould the world be a better place through Web3 innovation?Join us as Amanda Terry, co-founder of Metagood and a leader in the Web3 space, takes us on her extraordinary journey from the traditional realms of Twitter and NBC to pioneering impactful projects like OnChainMonkey. Amanda reveals how her team launched the first-ever 10K PFP collection onchain in a single Ethereum transaction, aligning community interests for global good. Learn about Metagood's bold venture into Bitcoin with the Ordinals Protocol and the challenges they faced while migrating users from Ethereum to Bitcoin.Dive into the dynamic world of Web3 as we discuss emerging communication tools like Gigaverse, set to revolutionize real-time interactions within NFT communities. Amanda also offers insights into her investment strategies at ACTAI Ventures, focusing on the societal benefits of digitization through crypto and AI startups.Explore the future of digital art on blockchain with groundbreaking projects like OnChainMonkey, offering new horizons for artists on Bitcoin. To top it off, Amanda shares her personal philosophies on entrepreneurship, emphasizing alignment, grit, and the pursuit of fulfilling ventures. This episode promises a rich blend of innovation, strategy, and heartfelt wisdom from a true visionaryThis episode was recorded through a Podcastle call on August 1, 2024. Read the blog article and show notes here: https://webdrie.net/from-ethereum-to-bitcoin-the-onchainmonkey-migration-story-with-amanda-terry/Looking to recharge and gain fresh insights into Web3 and AI? Check out the Sintra Synergies Retreat—an immersive 5-day experience in Portugal, designed for forward-thinking leaders like you. Learn more and secure your spot at sintrasynergies.com.

Send us a textHow does a financial analyst become a tech entrepreneur at the forefront of Web3 gaming? Join us as Casey Grooms, co-founder of Soulbound, shares his incredible transformation from crunching numbers at Wells Fargo to revolutionizing the gaming industry. Discover how Casey’s early ventures into Web3 in 2017 with a music tech company set the stage for Soulbound's evolution. Initially focused on tracking in-game achievements, Soulbound has now grown into a vibrant social gaming platform that offers a Twitch-like experience specifically for Web3 gamers. Casey’s journey and insights offer a captivating glimpse into the future of gaming and content creation.Casey also reveals groundbreaking revenue models that are changing how gamers and micro-streamers monetize their passion in the Web3 space. Imagine transitioning from traditional gaming models to earn-to-play systems where your engagement translates to real rewards! Soulbound's bounty boards, user-generated content, and community-building features provide multiple income streams. Exciting innovations like integrated live streaming and prediction markets promise even more opportunities for creators to boost their earnings. Plus, get a sneak peek into Soulbound's upcoming Telegram app designed to gamify streaming and betting. Don’t miss out on this chance to learn how Web3 is redefining what it means to be a gamer and a content creator.This episode was recorded through a Podcastle call on August 1, 2024. Read the blog article and show notes here: https://webdrie.net/redefining-gaming-and-content-creation-in-web3-with-casey-grooms-co-founder-of-soulbound/

Send us a textUnlock the future of agriculture with our special guest, Henry Duckworth, co-founder and CEO of Agridex, as he shares how blockchain technology is revolutionizing the agricultural sector. Henry explains how Agridex is deploying blockchain to create a seamless digital marketplace, offering farmers faster, more reliable payments and providing consumers with transparent information about their food's origins and carbon footprint. We dive deep into the significance of immutable data and instant settlements via USDC, especially in regions like Argentina where currency volatility is a critical issue.Discover how partnerships with companies like Bastion are transforming digital wallets through integrated custodianship and insurance, reducing risk and providing a safety net for users. We tackle pressing issues in the cocoa industry such as child labor and underinvestment, and explore how blockchain can enhance traceability and streamline international trade with smart contracts. Henry sheds light on how instant settlements can relieve financial stress for farmers, improving the overall efficiency of agricultural businesses by reducing unnecessary documentation and potential job displacement.Our conversation also takes a personal turn as we share our journeys into the world of Web3. From my adventures in business analytics and social media marketing to Henry's passion for blockchain in agriculture, you’ll find plenty of inspiration and excitement. We also discuss the latest advancements in the Solana ecosystem and my upcoming speaking engagement in Singapore. Don't miss out on this engaging discussion, and remember to follow us for more insightful content. Your feedback and reviews are invaluable in helping us reach a wider audience, so please share your thoughts!This episode was recorded through a Podcastle call on July 23, 2024. Read the blog article and show notes here: https://webdrie.net/revolutionizing-agriculture-with-blockchain-agridexs-future-vision-with-henry-duckworth-ceo-and-co-founder-at-agridex/Looking to recharge and gain fresh insights into Web3 and AI? Check out the Sintra Synergies Retreat—an immersive 5-day experience in Portugal, designed for forward-thinking leaders like you. Learn more and secure your spot at sintrasynergies.com.

Send us a textImagine revolutionizing private credit lending to SMEs in emerging markets with real-time transparency and high fixed yields. That's exactly what we uncover in this episode of Web3 CMO Stories as we sit down with Tavia Wong, Chief Marketing Officer at Credbull. With over 12 years of experience in blockchain and crypto, Tavia shares how Credbull, the first licensed on-chain private credit fund manager, is bridging Web2 and Web3 capital. We explore their mission, the recent $10 million investment from Plume, and the challenges of attracting Web3 investors accustomed to sky-high returns.Shifting gears, we explore the journey from junior roles to executive positions, highlighting the importance of strategic thinking, team building, and effective delegation. Tavia provides invaluable insights into the evolving landscape of Web3 marketing platforms, focusing on the challenges of tracking and segmenting user data. We also discuss the future of marketing through user-segmented wallet targeting and the innovative efforts of MetaCR. The conversation delves into the necessity of data-driven decision-making, maintaining brand alignment, and fostering trust through transparency and responsible communication.Finally, we navigate the sustainability of the Web3 industry, examining the success of Tap and Earn games on platforms like TORN and Telegram. Tavia emphasizes the importance of discerning enduring value projects from fleeting trends, underscoring the potential of tokenizing private credit funds. To wrap up, we feature an engaging chat with Tavia, who shares professional insights and the significance of connecting with your network for ongoing growth. Don't miss this episode packed with wisdom and actionable advice for anyone interested in the future of private credit in Web3.This episode was recorded through a Podcastle call on July 23, 2024. Read the blog article and show notes here: https://webdrie.net/understanding-private-credit-and-its-role-in-the-web3-landscape-with-tavia-wong-cmo-at-credbull/Looking to recharge and gain fresh insights into Web3 and AI? Check out the Sintra Synergies Retreat—an immersive 5-day experience in Portugal, designed for forward-thinking leaders like you. Learn more and secure your spot at sintrasynergies.com.

Send us a textHow can AI and blockchain redefine your personal brand in the digital age? Join us on Web3 CMO Stories as we sit down with Sandy Carter, COO of Unstoppable Domains, for an insightful conversation about the future of digital identity. Sandy shares her remarkable journey over the past years, including her empowering initiative, Unstoppable Women of Web3 and AI, which has trained over 55,000 women. Discover how Unstoppable Domains is leveraging AI to revolutionize coding, documentation, customer support, and marketing. Sandy also teases her book, "The Tiger and the Rabbit," a business fable that simplifies complex technologies like blockchain and AI through engaging storytelling and actionable frameworks.Explore the transformative shift from Web2 to Web3 and understand why "on-chain" is becoming the new norm, much like "online" was in the early days of the internet. Sandy delves into the importance of personal branding in this evolving digital landscape and how Unstoppable Domains' new marketplace for on-chain applications is setting new standards. We also discuss the evolution of tech terminologies, from "Metaverse" to "digital twins," and what's next on the horizon. This episode is a treasure trove of forward-thinking perspectives and invaluable insights, making it a must-listen for anyone interested in the intersection of AI, Web3, and digital identity.It was recorded at EthCC in Brussels on July 10, 2024. Read the blog article and show notes here: https://webdrie.net/transforming-digital-identity-with-ai-and-blockchain-with-sandy-carter-of-unstoppable-domains/

Send us a textCurious about the latest trends in Web3 venture capital? Join us as we chat with Rennick Palley, the visionary founding partner of Stratos. Discover his fascinating transition from traditional finance to the forefront of early-stage crypto investments. Rennick dives into his early passion for Ethereum and DeFi, sharing the current pulse of the Web3 VC landscape. From the integration of AI in crypto to significant advancements in infrastructure like Ethereum, Alt L1s, L2s, and Solana, Rennick provides a comprehensive look at what’s shaping the industry today. Plus, he offers valuable insights into the renewed interest in Bitcoin and the emerging potential of Web3 social applications.In another riveting segment, we discuss the critical shift from hype to substance within the Web3 and crypto project landscape. Entrepreneurs will glean essential advice on focusing on real user demand and securing early traction to attract funding. Rennick emphasizes the importance of strong teams and maintaining a low burn rate for successful development. Marketing strategies are also on the table, with practical tips on community building, strategic incentives, and active engagement on platforms like Twitter and Discord. Reflect on the personal rewards and industry milestones witnessed over the years as we celebrate the evolution of the crypto space. This episode is packed with actionable insights and forward-thinking perspectives you won't want to miss!It was recorded at EthCC in Brussels on July 9, 2024. Read the blog article and show notes here: https://webdrie.net/behind-the-scenes-of-web3-investing-with-stratos-visionary-rennick-palleyLooking to recharge and gain fresh insights into Web3 and AI? Check out the Sintra Synergies Retreat—an immersive 5-day experience in Portugal, designed for forward-thinking leaders like you. Learn more and secure your spot at sintrasynergies.com.