Clearscope Webinars

SEO is constantly changing, and it can be tough to keep up. But what if you could get insights straight from one of the leading experts in the field? Bernard shared his insights on the latest SEO trends and what he believes is in store for the future. Thanks to everyone who attended live! Your time is invaluable, and we're grateful you tuned in with us. Links to additional resources & slides: https://www.clearscope.io/webinars/whats-going-on-with-seo-with-bernard-huang About Bernard Huang: Bernard is the co-founder of Clearscope, the leading SEO optimization software for high-quality content teams. Before Clearscope, Bernard started an SEO consulting agency, was a growth advisor in residence at 500 Startups, and led growth at a YC startup called 42Floors. Follow Bernard on LinkedIn: https://www.linkedin.com/in/bernardjhuang Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic. Follow us on: YouTube 👉  https://www.youtube.com/clearscope?sub_confirmation=1 Twitter 👉  https://twitter.com/clearscope LinkedIn 👉  https://www.linkedin.com/company/clearscopeio Email 👉  https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

Join guest speaker George Chasiotis of Minuttia for a webinar on how to craft a winning international content strategy. George covered: • International Keyword Research & Prioritization: Learn how to identify and target relevant keywords for different regions, taking into account search volume, competition, and cultural nuances to improve your visibility in global search results.• Technical SEO: Uncover best practices for optimizing your website's structure and performance for various search engines, ensuring smooth user experiences and high search rankings across the globe.• Translating & Localizing Content: Dive into the process of not only translating but also adapting your content to meet the cultural, linguistic, and regional preferences of your target audience, fostering a genuine connection with diverse markets.Here our three takeaways from George’s webinar:1. International content strategy is essential for businesses that want to reach a global audience.2. There are three ways to approach international content strategy: translation, localization, and internationalization.3. When creating and implementing an international content strategy, it is important to consider the needs and preferences of the target audience.Links to additional resources & slides: https://www.clearscope.io/webinars/crafting-a-winning-international-content-strategy-george-chasiotisTimestamps:0:00 IntroSubscribe for more videos on content and SEO.https://www.youtube.com/clearscope?sub_confirmation=1About George Chasiotis:George is the Managing Director of Minuttia, an organic growth acceleration agency for B2B SaaS companies. George started as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior.Follow George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.Follow us on:YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1Twitter 👉 https://twitter.com/clearscopeLinkedIn 👉 https://www.linkedin.com/company/clearscopeioEmail 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

Join guest speaker Masooma Memon for a webinar on how to craft product-led content. Here are our biggest takeaways from Masooma’s talk: Educate your readers.If you don't, no one will.  Be reader-centric. Don’t sell, educate. Problem and solution flywheel. Call out the reader’s problem then provide a solution.  Avoid feature bloating. Depth over breadth. Go deep on a feature versus covering all of them at the surface. Links to additional resources & slides: https://www.clearscope.io/webinars/product-led-content-masooma-memon About Masooma Memon: Masooma Memon is an accomplished freelance content marketer who specializes in working with B2B SaaS brands. Her client roster includes industry giants such as Vimeo, Shopify, GatherContent, and CoSchedule. Masooma's expertise lies in crafting, refreshing, and repurposing long-form educational top-of-funnel (TOFU) content as well as product-led content that resonates with target audiences and drives results. ​Masooma was listed among Semrush's Top 100 Content Marketing Influencers in 2022. Her marketing newsletter, The Content Workshop, has been featured in Forbes' list of must-read marketing newsletters. Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic. Follow us on: YouTube 👉  https://www.youtube.com/clearscope?sub_confirmation=1 Twitter 👉  https://twitter.com/clearscope LinkedIn 👉  https://www.linkedin.com/company/clearscopeio Email 👉  https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

Join guest speaker Amanda Walls, founder of Cedarwood Digital, for a webinar on how to build an SEO strategy for Your Money or Your Life (YMYL) websites. Links to additional resources & slides: https://www.clearscope.io/webinars/seo-for-ymyl-websites-amanda-walls About Amanda Walls: Amanda is the founder and Director of Cedarwood Digital, an award-winning Digital Marketing agency specializing in SEO, PPC and Digital PR. With 12 years of Digital Marketing experience under her belt, Amanda founded the business seven years ago which was recently named Best Small Integrated Agency at the European Search Awards 2022 and Best SEO Agency (Silver) at the UK Search Awards. She’s a frequent conference speaker and thought leadership contributor and her talks and digital expertise have been showcased at events including Brighton SEO, Digital DNA, MissingLink LIVE, Sheffield DM, SME 2019, Natwest Content LIVE, Get Online Week, Retail Right, Cardiff Business Expo, Digital Lancashire and the Digital Shift Summit. Follow Amanda on LinkedIn: https://www.linkedin.com/in/amandajwalls  Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic. Follow us on: YouTube 👉  https://www.youtube.com/clearscope?sub_confirmation=1 Twitter 👉  https://twitter.com/clearscope LinkedIn 👉  https://www.linkedin.com/company/clearscopeio Email 👉  https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

Join guest speaker Carlos Meza, CEO of Crowd Content, for a webinar on Scaling Content Production. Carlos covered why businesses need to scale content production and how to do it. He shared key strategies he’s implemented at his businesses and for his clients. He also shared how to address the common problems with scaling content as well as the tools and personnel needed to execute. Links to additional resources & slides: https://www.clearscope.io/webinars/scaling-content-production-carlos-meza Subscribe for more videos on content and SEO. https://www.youtube.com/clearscope?sub_confirmation=1 About Carlos Meza: Carlos is a guiding voice in the SEO and content creation industry. He shares insights at conferences, including SMX Advance and BrightonSEO. He’s the CEO of Crowd Content Media, Inc., a leading content creation platform for SMBs and enterprise clients around the globe including Dribbble, Caring.com, Grubhub, and many more. Follow Carlos on LinkedIn: https://www.linkedin.com/in/carlosmeza2/ Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic. Follow us on: YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1 Twitter 👉 https://twitter.com/clearscope LinkedIn 👉 https://www.linkedin.com/company/clearscopeio Email 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

Tom Pool, the Technical & Training Director of Blue Array, led a webinar on the ideal crossover of automation and SEO.  Tom gave us a crash course on Automation before diving into his favorite automations (and shortcuts) in Google Sheets. Tom shared how to start using Python (anyone can learn) and where ChatGPT (and other LLMs) can lend a hand. Links to additional resources & slides: https://www.clearscope.io/webinars/automation-and-SEO-tom-pool About Tom Pool: Tom is Blue Array's Technical & Training Director. He oversees the technical strategy for the agency's clients, as well as running numerous training sessions both for members of staff and the wider industry. He really enjoys building and running training sessions and improving others' knowledge. Outside of work, Tom runs ridiculously long distances for fun (and also to eat more cookies).  Follow Tom on LinkedIn: https://www.linkedin.com/in/tom-pool/ About Blue Array: Blue Array is an award winning UK based SEO Agency, with a wide range of clients. Our small and dedicated team is led by Simon Schnieders, who’s spent his career achieving great SEO results for big names like Zoopla and Mail Online. Bringing this experience to his management of Blue Array, he’s built a hard-working team of SEO enthusiasts, many of whom are shareholders in the company. That means it’s in all our interests to get the best results for our clients, every time. We do that within a culture of transparency and accountability. We're also a certified B Corp, meaning we’re committed to being part of a movement of companies verified to meeting the highest standards of social and environmental criteria and using our company as a force for good in the world – doing business with us supports this movement. Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic. Follow us on: YouTube 👉  https://www.youtube.com/clearscope?sub_confirmation=1 Twitter 👉  https://twitter.com/clearscope LinkedIn 👉  https://www.linkedin.com/company/clearscopeio Email 👉  https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

Join guest speaker Adriana Stein, CEO and founder of AS Marketing, for a webinar on how to leverage multi-language SEO to drive traffic to your site. Adriana covered: Best practices for localizing the site structure and SEO strategy. How to avoid common pitfalls with mass-website translations. Best practices and tools for conducting keyword research and keyword localization for international SEO. International SEO forecasting and ROI (with examples). Links to additional resources & slides: https://www.clearscope.io/webinars/how-to-harness-power-of-multi-language-seo-adriana-stein About Adriana Stein: Adriana is the CEO & Founder of AS Marketing. Adriana helps businesses develop sustainable business growth with holistic digital marketing strategies using an SEO-driven approach. She’s a contributor to popular websites including Search Engine Journal and Search Engine Land. Follow Adriana on LinkedIn: https://www.linkedin.com/in/adriana-stein-631a13145/ Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic. Follow us on: YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1 Twitter 👉 https://twitter.com/clearscope LinkedIn 👉 https://www.linkedin.com/company/clearscopeio Email 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

This week, Bernard (co-founder of Clearscope) joined the webinar to share how to rank SEO content in the era of AI.  Bernard covered:  Evolution of Google’s main content algo updates What is “Helpful Content” What is “Information Gain” and SERP similarity How AI and Large Language Models (LLMs) work The role of Manual Search Evaluators What does “Experience” look like? Links to additional resources & slides: https://www.clearscope.io/webinars/rank-seo-content-in-the-era-of-generative-ai-bernard-huang 

Join Eda Kavlakoglu, a Program Director at IBM, for a webinar on how IBM builds a scalable content engine.  She shared their four operating models that guide their teams: Workflows Staffing models Keyword research Writing and content creation She also shared how her team measures success including feedback loops for both business and individual performance.  Links to additional resources & slides: https://www.clearscope.io/webinars/building-a-scalable-content-engine-at-ibm-eda-kavlakoglu About Eda Kavlakoglu: As a Program Director within the ibm.com content discipline, Eda Kavlakoglu leads the development of inbound content at IBM. Using keyword research, she and her team prioritize, write, and edit content that ranks on page 1 of Google Search, driving organic traffic growth for the business over the last three years. Follow Eda on LinkedIn: https://www.linkedin.com/in/edakavlakoglu/

We hosted Andrew Shotland of Local SEO Guide. Andrew is a wealth of knowledge when it comes to local SEO. And he did not disappoint. Andrew covered: • Does “near me” in a title tag work for local queries? • Determining search intent • When do you need hyper-local content? • Optimizing GBP & local strategy Links to additional resources & slides: https://www.clearscope.io/webinars/understanding-local-search-intent-andrew-shotland Subscribe for more videos on content and SEO. https://www.youtube.com/clearscope?sub_confirmation=1 About Andrew Shotland: Andrew is the CEO of LocalSEOGuide.com, a leading SEO consultancy specializing in Multi-Location and B2B SaaS SEO for over 15 years. Andrew is the editor of the Local SEO Guide blog, which includes their definitive Local SEO Ranking Factors study. He has been a regular contributor to SearchEngineLand and co-founder of BayAreaSearch.org, the association of Bay Area search marketing professionals. Andrew has over 20 years of experience in the Internet. He was a founding member of NBC’s Internet group and former GM of NBC.com. He helped start Insider Pages, a pioneering local-social search engine, which was acquired by CitySearch in 2006. Follow Andrew on LinkedIn: https://www.linkedin.com/in/localseoguide/ Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic. Follow us on: YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1 Twitter 👉 https://twitter.com/clearscope LinkedIn 👉 https://www.linkedin.com/company/clearscopeio Email 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6