Channel Chats with Tina

Channel Chats turns three! To celebrate, Harry and Tina welcome Alex Whitford - VP of Revenue at Channext and host of Partnerships Unraveled for a conversation that blends personal milestones with big channel insights.Together, they explore:-  How leading vendors are making it easier (or harder) for partners to sell, and why ease beats differentiation.-  How partners can use AI to generate demand, personalise campaigns, and stay competitive.-  The “three Ps” (product, program, people) every partner should evaluate when deciding who to work with.-  What’s next: how agility, marketplaces, and AI-driven enablement will shape partner success over the next few years.It’s an episode full of reflection, practical lessons, and a look ahead at how AI and agility will define the next era of the channel.

In this Episode, Harry and Tina tackle the fine line between using AI smartly and keeping your content authentically you. From why obviously AI-generated emails go straight to trash, to the uncanny valley of AI influencers at Wimbledon, they explore the latest trends, risks, and opportunities in the channel. 

This month on Channel Chats, Harry and Tina discuss LinkedIn anxiety, and crafting a no-fuss, 15-minute daily routine to stay visible (without becoming a kiss-up). They unpack the changing tone of LinkedIn, the value of authentic connection, and how AI can help you post smarter… not weirder. 

In this episode of Channel Chats, join Tina and Harry for a candid conversation about career evolution in marketing. Tina's journey from tech support to global marketing leadership, her insights on "accidental marketing," and her three-phase career framework. A must-listen for anyone navigating their marketing career path!

Join Tina and Harry as they uncover the secret origin story of JKitty, Juniper's beloved unofficial mascot. Learn how a grassroots marketing effort transformed a rainbow unicorn kitten into a powerful brand identity symbol. Discover how mascots can build community and loyalty in this delightful behind-the-scenes episode!

Join Tina and Harry as they dive into making a big marketing splash without breaking the bank! Discover how to stand out at events, create memorable booth experiences, and take calculated marketing risks that pay off. Learn Tina's trade show strategies that turned small investments into major wins.

Join Tina and Harry for their chat with Mitch Reyes about his remarkable transformation of Juniper's Champions program. Discover how a community of 800 members mushroomed to over 7,000 members, evolving into a dynamic ecosystem spanning sales, marketing, and distribution. Plus, get exclusive details about our upcoming Las Vegas event! 

Elevate your marketing in 2025 with essential insights from Tina’s new Marketing Planning Guide. From defining winning customer profiles to orchestrating multi-touch campaigns, this episode delivers the blueprint for success in 2025. A must-listen for every marketing professional! Read the guide here: https://bit.ly/4huVlkT

Fan-favorite Bob Friday returns to Channel Chats to share his insights on AI's remarkable evolution over the past year. From agent frameworks to self-driving taxis, Juniper's Chief AI Officer explores how AI is transforming business and what's coming in 2024. A fascinating follow-up you won't want to miss!

Join Tina and Harry as they explore how AI is reshaping email marketing. Discover strategies for content optimization, targeting strategies, and navigating data privacy in this dynamic discussion. Listen in for practical tips to elevate your email campaigns in the age of AI.