Can't Stop the Growth

Google keeps getting more expensive, competition keeps getting tougher, and most owners respond by throwing more money at paid ads. In this episode, Chad sits down with Crystal Williams, founder of Lemon Seed Marketing and a true trade baby who grew up in her family’s HVAC business before building a marketing agency for the trades, to break down what actually makes a home service brand win. Trying to figure out your marketing before you set another dollar on fire? Book a call with my team and let’s map it out: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ They get into why branding beats buying leads, how to become “five-mile famous” instead of spreading yourself thin, and why a sticky brand drives your cost per lead down year after year. Crystal grew up working the phones and dispatching at her family’s company, McWilliams, before launching Lemon Seed Marketing. That operator-first perspective is exactly why this conversation goes deeper than theory.Chad Peterman grew Peterman Brothers from a small family shop into a 100M-plus home service company with 500-plus team members across the Midwest. Can’t Stop the Growth is where he shares what actually works for owners and operators scaling in the trades. Connect with Crystal and Lemon Seed Marketing: https://www.lemonseedmarketing.com/ | From the Yellow Chair podcast Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/

What would it actually be like if your business ran without you? Not as a someday fantasy, but as a real operation that makes money while you’re on a beach. In this episode, Chad sits down with Al Levi, president of The Seven-Power Contractor, who built his family business into a company that has thrived for 25 years since he stepped away, and now teaches contractors around the world how to do the same. Trying to get your business to run without you being the bottleneck? Book a call with my team and let’s build the plan: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Al breaks down the systems, the box org chart, and the training pipeline that turn a chaotic, owner-dependent shop into a company that runs on process instead of heroics. Chad Peterman grew Peterman Brothers from a small family shop into a 100M-plus home service company with 500-plus team members across the Midwest. Can’t Stop the Growth is where he shares what actually works for owners and operators scaling in the trades. Find Al Levi and The Seven-Power Contractor: https://7powercontractor.com/ Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/

Most owners think growth is just more leads, more techs, or the next whiz-bang software. It usually isn’t. In this episode, Chad sits down with Jenny Benbrook, co-founder and CEO of Powerhouse Consulting Group and ServiceTitan’s first professional services partner, to break down what’s actually broke in your business and which lever to pull to fix it. Struggling to figure out your tech stack or where your money is leaking? Book a call with my team and let’s map it out: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ They get into why the average contractor wastes 25% of their tech budget, the four levels of a tech stack you have to build in order, and why AI is only as good as the broken processes underneath it. Chad Peterman grew Peterman Brothers from a small family shop into a 100M-plus home service company with 500-plus team members across the Midwest. Can’t Stop the Growth is where he shares what actually works for owners and operators scaling in the trades. Connect with Jenny and Powerhouse Consulting Group: https://mypowerhouse.group/ Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/

Most home service owners think growth means squeezing a little more out of what they already sell. Chad Peterman is doing something different, in real time where everyone can watch: building a brand new division from scratch to a million dollars a month in just three months, and documenting all of it, the wins and the mistakes. Chad grew Peterman Brothers from roughly $5 million to over $100 million across 15 years with more than 500 employees and 350 trucks. This is him starting something new from zero, with a public number and a public deadline attached, so there’s nowhere to hide if it doesn’t work. Want to grow your home service business? Book a call with my team here: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Growth isn’t always about getting more customers. Sometimes it’s about serving the ones you already have more completely, and having the guts to put a real number and a real deadline on it. Drop a comment with the need sitting in your customer base that you haven’t built an offer around yet, and the goal you’d be willing to make public. Subscribe for more on building and scaling a home service business. Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/

Heather Hitchcock went from a top-150 MLM income earner making $30,000 a month, to a single mom on government assistance, to the founder of Royal Roofing in Houston, Texas. In this episode of Can’t Stop the Growth, Chad Peterman sits down with Heather to unpack one of the most remarkable comeback stories in home services, and the exact marketing, recruiting, and culture moves she used to scale a roofing company fast with almost no ad spend. Want to grow your home service business? Book a call with my team here: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Whether you’re in roofing, HVAC, plumbing, or any home service business, this one is packed with lessons on grit, marketing on a budget, and building a company that lasts. Find Heather: Royal Roofing of Texas (royalroofingoftexas.com), https://heatherhitchcock.com/ , and @HeatherHitchcock on Facebook and Instagram. Drop a comment with your biggest takeaway, and subscribe for more conversations on growing a home service business. Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/

If you can’t find good technicians, can’t keep the ones you have, or you’ve ever cut training first when things got tight, this video is for you. Most owners treat training like an expense. Chad Peterman makes the opposite case: the most profitable room in his entire company doesn’t have a single customer in it. It’s where they train. Peterman Brothers grew from roughly $5 million to over $100 million with more than 500 employees, and one of the biggest reasons is a training program that takes people who have never touched the trade and turns them into technicians customers trust. Want to grow your home service business? Book a call with my team here: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Training isn’t the cost you cut when things get tight. It’s the investment that keeps things from getting tight in the first place. Drop a comment with what you’d train your team on first if you started this week, and subscribe for more on growing a home services business. Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/

If you’re starting a home services business or you’re early in one and can’t tell what actually matters from what just feels like it matters, this is the video for you. Chad Peterman, CEO of Peterman Brothers, grew the company from roughly $5 million to over $100 million in 15 years. Here he breaks down exactly what he’d do differently if he started over today, the few things he’d obsess over from day one, and the things he’d stop wasting time on immediately. Want to grow your home service business? Book a call with my team here: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ The 5 things to focus on: a recognizable brand, recurring revenue, real cost-based pricing, closely tracked numbers, and a business built to run without you. Drop a comment with which one you’d start on this week, and subscribe for more on growing a home services business. Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/

We've all talked enough about KPIs, dashboards, and process. But the part almost no one in home services trains is the one that decides whether your people can actually execute under pressure: their mindset. In this episode, Chad Peterman sits down with mental performance coach Collin Henderson, former college athlete, author of The Oz Method, and the mind behind UCLA women's basketball's "Mind Gym," to break down how to train the mental side of performance for owners, leaders, and technicians alike. Collin opens up about the on-field panic attack that changed his life, why psychology beats strategy every time, and the exact daily tools that took him (and the people he coaches) from stuck to elite.If your techs are running four or five calls a day, carrying a bad interaction into the next home, or if you as the owner can't shake a rough month, this is the conversation that gives you the tools to reset, refocus, and perform when it counts. Get Collin's book The Oz Method on Amazon, Audible, or Spotify, and follow his work at https://www.thecollinhenderson.com/ Connect with Chad and the team: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/

You had a record month. The trucks were busy, the jobs closed, the P&L looked great, and you still stared at payroll wondering how you'd cover it. That feeling isn't a sign your business is failing. It's often a sign it's growing, and that's exactly what makes it dangerous. In this episode, Chad Peterman, CEO of Peterman Brothers, breaks down the single thing that actually kills home service companies: not profit, not revenue, but cash. Drawing on the hard-learned lessons of scaling from $5 million to over $100 million, including the 2024 rebuild after aggressive post-COVID growth, Chad explains why profitable, busy companies go under while looking healthy from the outside, and how to build a cash position that lets you grow without the constant pressure of wondering if the account can keep up. If you run an HVAC, plumbing, or electrical business, this is the financial conversation that keeps strong companies from quietly going under with a full pipeline. Want to connect with me and my team? Schedule a call: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/

You had a month where the trucks were running, the team was slammed, and the bank account still didn't look right at the end of it. There's a cost sitting inside your operation most owners never isolate, because it shows up as a job you did twice and got paid for once. I'm Chad Peterman, CEO of Peterman Brothers, and in this episode I break down why callbacks are one of the most expensive events in a home services business, and exactly how we cut ours down. Measure your actual callback rate this week. You'll probably be surprised. If you want to connect with me and my team, click this link to schedule a call: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ Free Coaching for Home Service Pros: https://cantstopthegrowth.com/ Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/