BUSINESS TRANSFORMATION PODCAST

Digital Marketing is not a new phenomenon. Businesses, especially big business houses, and businesses in the IT/digital domain, have been marketing using digital methods for quite some time now. However, Small Businesses and Entrepreneurs had been rather reluctant to utilise digital marketing because of various fears and misconceptions.However, post the Covid pandemic, digital adoption has become a must if businesses have to succeed in the long term.This podcast episode is Second part of a two part podcast that looks into the channels or platforms that work best for Small Businesses and Entrepreneurs. This episode also covers the considerations for deciding their digital marketing strategy and channel choices.In the first episode titled "Digital Marketing (Part-1) - WHY DO SMALL BUSINESSES NEED DIGITAL MARKETING?" we looked at the need and advantages of Digital Marketing and strategies for Small Businesses and Entrepreneurs. If you still have listened to it, please do so in order that you get a full perspective, and are able to finalise your Digital MArketing journey.

Digital Marketing is not a new phenomenon. Businesses, especially big business houses, and businesses in the IT/digital domain, have been marketing using digital methods for quite some time now. However, Small Businesses and Entrepreneurs had been rather reluctant to utilise digital marketing because of various fears and misconceptions.However, post the Covid pandemic, digital adoption has become a must if businesses have to succeed in the long term.This podcast episode is First part of a two part podcast that seeks to remove some of the misconceptions and fears that small businesses have about digital marketing and explains why it is so important to them for their future growth. Episode Part-2 of this episode will cover and delve on the various digital channel strategies that small business can explore and how they ought to approach the exercise.  

Objections are uncomfortable to deal with, and often result in thwarting the sales process altogether. This podcast looks into the various objections that Business Owners or their Sales people encounter, when making a sale. The objections are categorised, and how different types of objections should be responded to, at every stage of the sales process. is discussed threadbare. Effectively negotiating objections, during the sales journey, is critical to improving sales results - the podcast provides several key suggestions, that will help sales persons and business owners, prepare well in advance, and successfully overcome any objection thrown at them. Business owners are advised to look at imbibing and implementing these suggestions, that have the potential to transform the way they sell, and result in a huge increase in sales outcomes.

The BUSINESS TRANSFORMATION PODCAST is aimed at Small and Medium Business Owners, Entrepreneurs, and Start-ups. It seeks to provide insights to business owners about business issues and assist them to make change their business processes and outlook that enables rapid growth and transformation into scalable entities. Episode -1  of the podcast suggests the 8 basic principles that business owners should follow and adopt as a part of their business strategy or practice, in order to sustainably grow their businesses.