Episode 2 | Disruptive Science | Plant-based meat: Unpacking Consumer Insights
Many consumers of plant-based meat products are already concerned about the impact our food has on the environment, our health, and animal welfare. A recent explosion of investments in plant-based meats has further piqued interest and attention from researchers, businesses and consumers alike. But is all this money being used to address the most pressing concerns of consumers? In this Disruptive Science episode of our BrainFood podcast, we discuss why consumers are buying plant-based meat in the first place, trends in this specific market, and related research and investment challenges. Finally, we explore how nutrition science and regulation can shape the future and help put healthier plant-based meats on store shelves and dinner tables. ModeratorsKesso Gabrielle van Zutphen-Küffer, Research and Knowledge Manager, Sight and LifePhD Candidate, Global Nutrition, Wageningen University & ResearchEmily Yao, Undergraduate student of Materials Science and Engineering, Johns Hopkins University SpeakersNick Cooney, Managing Partner, Lever VCDr Marleen Onwezen, Theme ambassador & Expertise leader in consumer science, Wageningen UniversityDr Hannah Theobald, Head of Nutrition, Quorn Foods Podcast Timeline00:00 Introduction03:19 Question of the Day❓04:29 Number of the Day08:35 Markets trends & LMIC10:05 Plant-based meat denominations and consumer perspectives13:17 Demand for plant-based meat & alternative protein15:20 Drivers of consumer behavior and choice16:47 Marketing tactics19:25 Pricing of plant-based meats20:46 How to position nutrition at the center of plant-based foods and consumer choice ?22:05 Consumer education23:48 📣Newscast: Is plant-based meat losing its sizzle ?27:02 Plant-based meat projections in LMIC28:32 The forgotten mycoprotein30:36 Dietary patterns and trends of alternative protein32:41 Collaboration between nutrition and business38:26 Conclusion
