Beyond Traffic Podcast | ROI Driven SEO For B2B SaaS Startups

Zencastr has built a strong brand over the last eight years. Yet, its competitors (like Riverside) outperform them on Google. In today's episode, I share how Zencastr could use SEO as a customer acquisition channel. Specifically, I share how they can: Build free tools to capture problem-aware prospects. Strategically create Jobs To Be Done listicles and How-To content. Capture solution-aware prospects who don't know how they differ from competitors. And many more. Found this teardown helpful? Do not forget to subscribe to my podcast to be the first to know when new a new episode drops. P.S: Want me to audit your SaaS startup's SEO strategy for free? Kindly share your details through the link below, and I'll be happy to help. https://yourcontentmart.co/seo-strategy-audit-saas-startups/

SendFox competes in the $1.2B+ email marketing industry. Yet, they're not using SEO to drive growth. In this episode (which is the first in a new series that I'm starting), I share how the SendFox team could use SEO to grow organic traffic and acquire user signups. Specifically, I share how they can: Rank for high-intent non-branded keywords. Position themselves as an alternative to their top competitors. Capture people who are undecided about using their product. Want me to audit your SaaS startup's SEO strategy (for free)? Click the link below ASAP: https://yourcontentmart.co/seo-strategy-audit-saas-startups/

In this episode of The Beyond Traffic Podcast, I interviewed John Ozuysal, Co-founder & CMO at Datapad, and discussed the SEO playbook he used to grow organic traffic to 25,000 and signups to 1,000+ per month in 6 months. ************************  What we covered in this episode ************************ 2 Things To Consider Before Investing In SEO as a SaaS Startup. How To Analyze The Traffic & Business Potential of Keyword Opportunities. How Datapad Uses The Jobs To Be Done Interview Approach To Identify High-intent Keyword Ideas. How To Identify Untapped Zero Volume Keywords Opportunities In SEO Tools. 6 Content Types That Work Well For SaaS Startups And many more ************************ Useful Links: ************************ DataPad Website: https://www.datapad.io/   House of Growth Website: https://www.housesofgrowth.com/   John Ozuysal on LinkedIn: https://www.linkedin.com/in/john-ozuysal/   ************************ Stay Tuned ************************ ► Website: https://beyondtraffic.co/  ► LinkedIn: https://www.linkedin.com/company/beyond-traffic/  ► YouTube: https://www.youtube.com/@beyondtraffic/ ► Substack Newsletter: https://beyondtraffic.substack.com/podcast  *******************  Make sure to leave us a five-star review and subscribe to our YouTube channel  ******************** This episode is brought to you and sponsored by Your Content Mart - an ROI-driven SEO agency for B2B SaaS Startups.

In this episode of The Beyond Traffic Podcast, I interviewed Jakub Rudnik, Director of Content Marketing at Active Campaign, and discussed the SEO playbook he used to grow Scribe’s organic traffic and revenue in less than 12 months. ************************  What we covered in this episode ************************ What SaaS Startups Should Consider Before Going All-in With SEO. How Scribe Turned Customer Insights Into Profitable Content Ideas. How To Choose The Best Keywords To Target For Your SaaS Startup. How To Show The ROI of Your SaaS Startup's SEO Program. How SaaS Startups Can Drive Business Results From SEO. And many more ************************ Useful Links: ************************ Scribe Website: https://scribehow.com/  Active Campaign Website: https://www.activecampaign.com/   Jakub Rudnik on LinkedIn: https://www.linkedin.com/in/jakubrudnik/  ************************ Stay Tuned ************************ ► Website: https://beyondtraffic.co/ ► LinkedIn: https://www.linkedin.com/company/beyond-traffic/  ► YouTube: https://www.youtube.com/@beyondtraffic/ ► Substack Newsletter: https://beyondtraffic.substack.com/podcast *******************  Make sure to leave us a five-star review and subscribe to our YouTube channel  ******************** This episode is brought to you and sponsored by Your Content Mart - an ROI-driven SEO agency for B2B SaaS Startups.

In this episode of The Beyond Traffic Podcast, I interviewed Manvi Agarwal, Content Marketing Lead at Writesonic, and discussed How the company uses AI to create content that drives organic traffic and acquires user signups. ************************  What we covered in this episode ************************ Writesonic's 2M+ Clicks Organic SEO Playbook. How Writesonic Uses G2 For Content Ideation and Production. How To Use AI To Scale Content Production and Drive Business Results. Leveraging Zero Volume Keywords as an Underdog SEO Strategy The Right Way To Approach SEO as a SaaS Startup And many more ************************ Useful Links: ************************ Writesonic Website: https://writesonic.com/  Manvi Agarwal on LinkedIn: https://www.linkedin.com/in/manviagarwal1/  ************************ Stay Tuned ************************ ► Website: https://yourcontentmart.co/ ► LinkedIn: https://www.linkedin.com/company/beyond-traffic-podcast/ ► YouTube: https://www.youtube.com/@yourcontentmart/ ► Substack Newsletter: https://beyondtraffic.substack.com/podcast *******************  Make sure to leave us a five-star review and subscribe to our YouTube channel  ******************** This episode is brought to you and sponsored by Your Content Mart - an ROI-driven SEO agency for B2B SaaS Startups.

In this episode of The Beyond Traffic Podcast, I interviewed Emilia Korczynska, Head of Marketing at Userpilot, and discussed How SaaS startups can realistically scale content production without compromising quality. ************************  What we covered in this episode ************************ Why SEO could be a wise investment for your SaaS startup. How to scale content production without compromising quality. How to leverage programmatic SEO as a SaaS startup. Userpilot’s Product-led SEO Strategy How to build a SaaS startup’s content operations from scratch And many more ************************ Useful Links: ************************ ► Userpilot's Website: https://userpilot.com/  ► Emilia Korczynska on LinkedIn: https://www.linkedin.com/in/emiliakorczynska/  ► Emilia’s book on Content Operations: https://www.amazon.com/Content-Operations-Build-Scale-Your-ebook/dp/B0B57TKCX6 ************************ Stay Tuned ************************ ► Website: https://yourcontentmart.co/ ► LinkedIn: https://www.linkedin.com/company/beyond-traffic-podcast/ ► YouTube: https://www.youtube.com/@yourcontentmart/ ► Substack Newsletter: https://beyondtraffic.substack.com/podcast *******************  Make sure to leave us a five-star review and subscribe to our YouTube channel  ******************** This episode is brought to you and sponsored by Your Content Mart - an ROI-driven SEO agency for B2B SaaS Startups.

In this episode of The Beyond Traffic Podcast, I interviewed Craig Hewitt, Founder of Castos.com, and discussed How SaaS founders should approach SEO to get the maximum ROI for their investments. ************************  What we covered in this episode ************************ Why SaaS startups should invest early in SEO. The Underrated SEO strategy that works for SaaS startups. How to use free tools to drive organic growth and signups. Is SEO a Wise Investment for all Startups? Fractional marketing for SaaS startups. And many more ************************ Useful Links ************************ Castos Website: https://castos.com/  Craig Hewitt on LinkedIn: https://www.linkedin.com/in/craig-hewitt-78386a66/  Craig Hewitt on Twitter: https://twitter.com/TheCraigHewitt  Veed.io SEO Strategy Case Study: https://yourcontentmart.co/veed-startup-seo-strategy/  ************************ Stay Tuned ************************ ► Website: https://yourcontentmart.co/ ► LinkedIn: https://www.linkedin.com/company/beyond-traffic-podcast/ ► YouTube: https://www.youtube.com/@yourcontentmart/ ► Substack Newsletter: https://beyondtraffic.substack.com/podcast *******************  Make sure to leave us a five-star review and subscribe to our YouTube channel  ******************** This episode is brought to you and sponsored by Your Content Mart - an ROI-driven SEO agency for B2B SaaS Startups.

In this episode of The Beyond Traffic Podcast, I interviewed Mark Williams-Cook, Founder of AlsoAsked.com, and discussed How SaaS Startups can leverage Zero Volume Keywords for Organic Traffic and Business Growth. ************************ What we covered in this episode ************************ Why Zero Volume Keywords is now more important than ever How a local insurance company competed against national brands on search using Zero Volume Keywords How to identify zero volume keywords that drive business results The most impactful zero volume keyword types for SaaS startups How SaaS startups can drive revenue from their SEO efforts. And many more ************************ Useful Links: ************************ Also Asked Website: https://alsoasked.com/ Mark Williams Cook on LinkedIn: https://www.linkedin.com/in/markseo/ Mark Williams Cook on Twitter: https://twitter.com/thetafferboy ************************ Stay Tuned ************************ ► Website: https://yourcontentmart.co/ ► LinkedIn: https://www.linkedin.com/company/beyond-traffic-podcast/ ► YouTube: https://www.youtube.com/@yourcontentmart/ ► Substack Newsletter: https://beyondtraffic.substack.com/podcast ******************* Make sure to leave us a five-star review and subscribe to our YouTube channel ******************** This episode is brought to you and sponsored by Your Content Mart - an ROI-driven SEO agency for B2B SaaS Startups.

In this episode of The Beyond Traffic Podcast, I interviewed Ben Sailer, Director of Inbound Marketing at WordPress.com, and discussed How SaaS Startups can drive business results from SEO ************************ What we covered in this episode: ************************ Why Wordpress.com is going all-in with SEO Why Customer Research Should be the foundation of your SEO strategy How to do customer research as a SaaS startup Common mistakes that SaaS startups make with SEO How SaaS startups can differentiate with content. And many more ************************ Useful Links: ************************ WordPress Website: https://wordpress.com/ Ben Sailer on LinkedIn: https://www.linkedin.com/in/ben-sailer-b05a9528/ ************************ Stay Tuned ************************ ► Website: https://yourcontentmart.co/ ► LinkedIn: https://www.linkedin.com/company/yourcontentmart/ ► YouTube: https://www.youtube.com/@yourcontentmart/ ► Newsletter: https://yourcontentmart.co/ycm-insider-newsletter/ ************************ Make sure to leave us a five-star review and subscribe to our YouTube channel ************************ This episode is brought to you and sponsored by Your Content Mart - an ROI-driven SEO agency for B2B SaaS Startups.

Welcome to Beyond Traffic Podcast, a new podcast hosted by AbdulGaniy Shehu.  In this podcast, you’ll hear from Marketing Executives and Founders at B2B SaaS startups on how they’ve used SEO to achieve specific business goals.  You’ll also learn how to communicate the impact of your SEO program better. If you’re ready to learn how to take a holistic approach to drive results from your SEO efforts - this is the podcast for you. The podcast launches today, so check it out and give it a listen.  Make sure you subscribe to Beyond Traffic Podcast via: Apple, Spotify, Google Overcast, Amazon, etc. Leave us a 5-star rating on Apple Podcasts -- We know you're going to love it. If you’d like to read in-depth breakdown of SEO strategies, download free SEO templates and checklists, and other helpful links and resources shared by our guest, you can go to Beyond Traffic.