Be Customer Led podcast

Matt Watkinson, CEO & Co-Founder of Methodical, is taking a different approach to customer experience

0:00
41:27
15 Sekunden vorwärts
15 Sekunden vorwärts
I had to burn my mic after this show. Seriously. https://www.linkedin.com/in/matt-watkinson/ (Matt Watkinson), CEO & Co-Founder of https://www.methodical.io/ (Methodical), an experience design agency, is just awesome. There are three books that I've read on customer experience (CX) over the last +20 years that have shifted my view on the discipline: https://www.linkedin.com/in/joepine/ (Joe Pine)'s 'https://www.amazon.com/Experience-Economy-New-Preface-Authors/dp/1633697975/ref=sr_1_1?dchild=1&keywords=the+experience+economy&qid=1629292651&sr=8-1 (The Experience Economy)', https://www.linkedin.com/in/lukewilliamscx/ (Luke Williams)' 'https://www.amazon.com/Wallet-Allocation-Rule-Winning-Battle/dp/B00ZAM9HFM/ref=sr_1_1?crid=29T6HTRU0H6DU&dchild=1&keywords=wallet+allocation+rule&qid=1629292705&sprefix=the+wallet+allocation+%2Caps%2C165&sr=8-1 (The Wallet Allocation Rule)', and Matt Watkinson's 'https://www.amazon.com/Grid-Decision-making-Every-Business-Including-ebook/dp/B01M01HPWC/ref=sr_1_1?dchild=1&keywords=the+grid%2C+matt+watkinson&qid=1629292748&s=audible&sr=1-1-catcorr (The Grid)'. (And this is Matt's second book). On this show, we cover a range of topics, including: 🎙 How the best designers are designing to elicit emotion 🎙 A principle from his first book, 'Not Leaving Anything to Chance' 🎙 The importance and use of systems thinking in customer experience 🎙 Why CX, as a discipline, is failing today 🎙 The 'Law of Double Jeopardy' in CX 🎙 Why many CX practitioners are tying their work to real business outcomes I learn from Matt all the time, and he's on my personal Top 10 CX Leaders list. If you're not familiar with him, I would hit up his LinkedIn profile today and check out Methodical's work. {insert burning mic emoji here}

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