Strictly Jane Austen Episode 6: The King of Bath – Beau Nash – The Man Who Talked an Entire City Into Existence
This is part of a special Jane Austen series, sponsored throughout by Strictly Jane Austen.
It is one of Jonathan's favorite kinds of story: the man who talks an entire city into existence. Picture him arriving in Bath in the early 1700s — a chancer, a gambler, a womanizer, with no visible income, no rank, no property, and nothing to recommend him but charm, brilliant conversation, gold braid and an unmistakable white hat. Within a few years he has made himself the absolute monarch of the place. He writes the rules. He decides who dances with whom and when the evening ends. He turns a provincial spa town into the most fashionable destination in Britain. His name was Richard Nash, and everyone called him Beau. If you have read Northanger Abbey or Persuasion, you have walked through the world Beau Nash built — the Pump Room, the Lower Rooms, the ceremonies of introduction, the etiquette that governs whether Catherine Morland may even speak to Mr. Tilney. Dr. Moira Rudolf, historian of Georgian and Regency Bath, returns to introduce the man who wrote those rules, and the extraordinary trio who built the city he ruled. Along the way: the small debt and the pair of boots, two plays, a tobacco box and a fiddle Nash left behind at Oxford; the pageant that earned him a knighthood from William III, which he refused; the duel that vacated the post of Master of Ceremonies and handed him the city; the Brussels lace apron he tore from the waist of the Duchess of Queensbury and flung into the back benches, and her entirely good-humored apology; the royal princess told she could not dance after eleven; the fortune Ralph Allen made from reforming the postal service and then made again from the stone under Combe Down; the gravity railway that ran it down the hill with a nervous brakeman on the back; John Wood the Elder's plan to rebuild Bath as ancient Rome, and his death weeks after laying the foundation stone of the Circus; a full walk through a typical Bath day, from the six o'clock bath and the sweating cure to the Pump Room arrivals book and the supper boxes in the pleasure gardens; and the sorry end — a court case over a proto-roulette game called EO that cost Nash the city's trust and left him downsizing into his mistress's house.
🎀 OUR SPONSOR: STRICTLY JANE AUSTEN
This Jane Austen series is brought to you by Strictly Jane Austen — Bath's most Austentatious travel company.
If this episode has put you in the mood to experience the Regency for yourself, there is no better way than stepping into Jane Austen's Bath with an expert guide — and this is an episode that rewards walking the ground. Nash's Bath is still there to be found: the Pump Room, Terrace Walk and Parade Gardens where Harrison's Rooms once stood, the Lower Rooms' riverside setting, Queen Square, the Circus, the Royal Crescent, and the house beside the Theatre Royal with its plaque to Beau Nash.
What they offer:
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Period Dress Hire & Afternoon Tea in Bath — Regency costume delivered to your hotel, then promenade through Bath and take afternoon tea in a historic tearoom
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Jane Austen & Bath's Gothic History Twilight Tour — Northanger Abbey, Frankenstein, and the darker side of Regency Bath
Discovering Jane — A Three-Night Travel Experience in Bath & Hampshire — The full immersive short break
Escape to Bath by Rail from London — Paddington to Austen's Bath in style
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Links
Beau Nash — Bath Preservation Trust — context on the Georgian city
Theatre Royal Bath — Nash's Sawclose house forms part of the present entrance, and Juliana Popjoy's house with its Beau Nash plaque stands next door
Prior Park Landscape Garden — National Trust — Ralph Allen's "swagger mansion" above his quarries
Combe Down Stone Mines — the subterranean quarries Allen bought
Sham Castle, Bath — the eye-catcher on the hill, visible from Allen's townhouse
The Circus, Bath — John Wood the Elder laid the foundation stone in 1754 and died weeks later
Queen Square, Bath — Wood's first major extension beyond the Roman walls, begun 1728
Pulteney Bridge — Robert Adam's only completed building in Bath, begun 1769
Nash's Bath, and Austen's
The Roman Baths & Pump Room — the present Pump Room opened in 1795, built around the remains of the 1706 one
Thermae Bath Spa — the Cross Bath — one of the baths in use in both Nash's and Austen's day
The Assembly Rooms, Bath — National Trust — the Upper Rooms, opened 1771, a decade after Nash died
Sydney Gardens, Bath — the surviving pleasure garden, coming up in the next episode
Sally Lunn's — reputedly trading in both Nash's and Austen's day
The Jane Austen Centre, Bath
Visit Bath — for Milsom Street, Terrace Walk, Great Pulteney Street and the rest
Previous Episodes in This Series
Robert Morrison on The Regency Years
Dr. Moira Rudolf on scandal, duels and quack cures in Georgian Bath
Dr. Gabrielle Malcolm on Austen's filming locations
Theresa Roche on the people who made Jane Austen
Dr. Gabrielle Malcolm on America's love affair with Jane Austen
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Takeaways
Nash had every reason to amount to nothing. Born in Swansea in 1674 to a partner in a glassmaking firm and the daughter of a royalist soldier, schooled in Carmarthen, sent to Jesus College, Oxford to read law — and he left in 1692 without a degree, having abandoned a small debt and, by way of compensation, a pair of boots, two plays, a tobacco box and a fiddle. He did have the presence of mind to draw his allowance first.
Oxford failed, the army failed, the law failed. His father bought him an army commission and he hated the regimented life; he enrolled at London's Middle Temple and developed his real niche instead — man about town. His fellow students concluded he must be a pirate or a privateer, since he plainly had no means of support, and he seems to have gone hungry to keep himself in gaudy clothes.
He was offered a knighthood and turned it down. In 1695 he supervised a pageant at the Middle Temple in honor of William III; the King was so charmed that a knighthood followed. Moira thinks the refusal is the key to everything that came after — that Nash had already worked out he would rather be a king somewhere small than a knight in somebody else's story.
Bath's unique asset is that its water comes out of the ground hot. Moira counts at least 26 spa towns in Britain, and all the others artificially heat cold springs. Bath's arises naturally hot, with a legendary reputation for curing, and when Nash arrived around 1702 the city was a quiet backwater of genteel invalids with a growing sideline as a marriage market. The potential was obvious to anyone who looked.
His break came through a duel. Captain Webster, the Master of Ceremonies whose assistant Nash had become, was killed in 1705 — and Nash was elected to the honorary, unsalaried post that effectively handed him the city.
He could not have done it alone, and the other two legs of the Bath Triumvirate are just as remarkable. Ralph Allen arrived from Cornwall in 1712, aged nineteen, already admired for reforming the Cornish post office; he made his first fortune reforming England's postal service with a cross-post system so mail no longer had to travel to London to be sorted, then made a second from the stone under Combe Down. Prior Park and Sham Castle were, in effect, advertisements for Bath stone — and he even built an early gravity railway to run the stone down to Ralph Allen Wharf, with a nervous brakeman riding the back to control the descent.
John Wood the Elder was trying to rebuild Bath as ancient Rome on the soil of Bath. He gave us Queen Square in 1728, the first significant extension beyond the Roman walls, designed a forum that was never built where North and South Parade now are, and laid the foundation stone of the Circus in 1754 — then died weeks later at fifty, of suspected overwork. His son John Wood the Younger finished the Circus and went on to build much of the rest.
Nash's reforms were practical before they were social: a band of London musicians funded by subscription and a rake-off from the gambling tables, better communications in and around the city, a new set of Assembly Rooms — the Lower Rooms, since lost — for dancing, cards and indoor promenading in bad weather, residents compelled on pain of a fine to light lanterns from 14 September to 25 March, and the sedan chairmen brought under regulation.
The rules themselves were the real invention: a community where rank and background were respected, but conduct was governed by affability and politeness so that people from different walks of life could mingle at balls and assemblies. He enforced them on everybody. He tore a Brussels lace apron worth 500 guineas from the waist of the Duchess of Queensbury and flung it into the back benches with the reproof that "none but Abigails appear in white aprons" — and she, being good-tempered, was amused and begged the King of Bath's pardon. He forbade Princess Amelia to dance past eleven with the line that defines him: "You are a princess, Madam, but in Bath I am the king."
Gambling made him and gambling ruined him. When a 1730s law banned games using numbers, entrepreneurs invented EO — evens and odds, a forerunner of roulette — and Nash became entangled in it. He claimed he had been underpaid by the inventors; there was a court case; people began to distrust him. In grave financial difficulty, he downsized from his Sawclose house into his mistress Juliana Popjoy's, and died in 1761 at eighty-six. Moira's verdict is the opposite of the sceptics': his achievements are underestimated, not exaggerated.
Soundbites
"He seems to have left behind him a small debt, and perhaps compensation in the shape of a pair of boots, two plays, a tobacco box and a fiddle. Though I have to say, he had the presence of mind to draw his allowance, which had only just been paid to him." — Moira on Nash leaving Oxford.
"His fellow students in Middle Temple felt that he was some sort of pirate or privateer, because he had no apparent means of financial support."
"It does seem as though he endured hardship and hunger as a result of keeping himself in his fine, rather gaudy clothing."
"His particular specialty was extravagant self-promotion through oft-repeated anecdotes."
"Here moneyed men pass for men of worth, and wealthy cits may hide plebeian birth. Here man devoid of cash may live with ease, appear genteel… and married ladies in their husbands' view may freely flirt and boast their conquests too." — Thomas Haynes Bayly's verse on Bath, read by Moira.
"In Bath the water arises from the ground already wonderfully hot, and with legendary curative facilities."
"He tore this from the Duchess of Queensbury's waist at an assembly and threw it into the back benches, with a strong reproof: none but Abigails appear in white aprons." — Moira on an apron worth 500 guineas.
"No. In Bath I am the king. You are a princess, Madam, but in Bath I am the king." — Nash to Princess Amelia, who had asked to keep dancing past eleven.
"The front bench was reserved for the young, beautiful and marriageable. While the older ladies — and in Georgian terms that really meant anyone over the age of about 25 — and children be content with a second bench, as being passed, or not yet come to perfection."
"I don't believe that he was overestimated. I think a lot of people underestimate what his real achievements were — because without Nash, we wouldn't have the ordered society that people attending for the season had come to expect."
Chapters
00:21 Welcome & Our Sponsor — Strictly Jane Austen
01:03 THE MAN WHO TALKED A CITY INTO EXISTENCE
01:12 A Chancer, a Gambler, a Womanizer
01:19 Charm, Gold Braid and an Unmistakable White Hat
01:23 Absolute Monarch Within a Few Years
01:45 "His Name Was Richard Nash, and Everyone Called Him Beau"
01:47 If You've Read Northanger Abbey, You've Walked Through His World
02:03 Meet Dr. Moira Rudolf — And a Promise This Won't Be Dry
02:29 WHO WAS BEAU NASH?
02:39 The Self-Styled King of Bath
02:50 Modest Birth — Glassmaking and a Royalist Soldier's Daughter
03:14 Swansea, Carmarthen, and a Father Who Wanted Him in the Law
03:35 Jesus College, Oxford — And Leaving Without a Degree
04:01 The Debt, the Boots, Two Plays, a Tobacco Box and a Fiddle
04:20 But He Drew His Allowance First
04:30 THE SOURCES — Edith Sitwell and Oliver Goldsmith
04:54 Oxford: Far More Interested in Being a Man About Town
05:16 A Proposal at Seventeen, and What Followed
05:36 An Army Commission He Hated
05:45 The Middle Temple, and Finding His Real Niche
06:05 "Some Sort of Pirate or Privateer"
06:27 Hardship and Hunger, to Keep Up the Clothes
06:42 HIS CHARACTER — Kindness, Generosity, and Self-Promotion
07:07 The Oft-Repeated Anecdote as a Specialty
07:16 THE PAGEANT FOR WILLIAM III, 1695
07:41 A Knighthood Offered — And Refused
07:55 Why That Led Him to Bath, and to Captain Webster
08:19 A VERSE ABOUT BATH — Thomas Haynes Bayly
08:51 "Here Moneyed Men Pass for Men of Worth"
09:29 Husbands Weary of Domestic Strife, and Flirting Spinsters
09:49 What the Verse Tells Us About Bath
10:01 Why Nash Was Drawn There
11:11 What Set Him Apart — Showmanship and the Public Mood
10:32 Bath in 1702 — A Quiet Backwater for Genteel Cures
11:01 But the Potential Was There
11:55 WHY LEAVE LONDON FOR A BACKWATER?
12:10 Bath's Unique Naturally Hot Mineral Water
11:31 At Least 26 Spa Towns — And All the Others Heat Cold Springs
12:08 Legendary Curative Facilities
12:12 Already a Marriage Market
12:28 The Potential to Set Rules — And Team Up With the Right People
12:46 HOW MUCH OF IT WAS SELF-INVENTION?
13:07 The Ability to Make People Believe in Him
13:47 A Talent for Getting to Know the Right People
13:47 THE BATH TRIUMVIRATE
14:04 Understanding the Economic Realities of the City
14:13 A Reputation for Gambling, Which Suited Him
14:23 And a Great Deal Wrong With the City
15:02 His Vision: Assembly, Affability, Good Manners, All Walks of Life
15:33 Were His Successes Exaggerated? Moira Thinks Not
15:33 1705 — A DUEL VACATES THE POST
16:00 Captain Webster Killed; Nash Elected Master of Ceremonies
16:00 Honorary, Non-Salaried — And Enormously Powerful
16:00 RALPH ALLEN ARRIVES, 1712
16:34 Nineteen, From Cornwall, Already Known for Postal Reform
16:52 Deputy Postmaster — And a First Fortune From Cross Posts
17:51 BATH STONE
18:08 Buying the Subterranean Quarries at Combe Down
18:22 The Townhouse Off Terrace Walk, and Sham Castle
18:52 Both of Them Advertisements for Bath Stone
19:00 Prior Park — A Huge Swagger Mansion
19:17 An Endless Supply of Stone for John Wood the Elder
19:48 THE GRAVITY RAILWAY
20:45 A Very Nervous Brakeman on the Back
21:01 Ralph Allen Wharf, and Onward to Bristol
21:25 JOHN WOOD THE ELDER
21:33 Ancient Rome on the Soil of Bath
21:45 Prior Park, and a Falling-Out
21:56 Queen Square — Beyond the Roman Walls
22:06 The Forum That Was Never Built
22:26 1754 — The Circus Foundation Stone, Then Death at Fifty
22:49 Finished by John Wood the Younger
23:00 NASH'S EARLY IMPROVEMENTS
23:05 A Band of London Musicians, Funded by Subscription
23:19 And a Rake-Off From the Gambling Tables
23:27 THE LOWER ROOMS — Since Lost
23:54 Dancing, Refreshments, Cards, Indoor Promenading
24:10 Breakfast by the River
24:23 Lanterns From September to March, on Pain of a Fine
24:52 Overthrows, Iron Baskets, and Primitive Street Lighting
25:27 Regulating the Sedan Chairmen
25:55 THE RULES TO BE OBSERVED AT BATH
26:02 Rank Respected, Conduct Governed by Affability
26:26 Dictating How People Behaved in Their Own Leisure Time
26:46 And Not Just the Lowly
26:57 THE DUCHESS OF QUEENSBURY'S APRON
27:07 Brussels Lace, 500 Guineas
27:30 "None But Abigails Appear in White Aprons"
28:06 She Was Amused, and Begged His Pardon
28:37 Sitwell's Evidence of a Considerate Nature
28:53 PRINCESS AMELIA, FORBIDDEN TO DANCE
29:02 The Musicians Stopped on the Stroke of Eleven
29:31 "You Are a Princess, Madam, But in Bath I Am the King"
29:46 Duelling Exiled Beyond the Roman Walls
29:58 No Swords, No Boots at Balls
30:10 EVEN THE SEATING WAS PRESCRIBED
30:21 The Front Bench, Like Paris Fashion Week
30:34 The Young, Beautiful and Marriageable
30:45 "Anyone Over the Age of About 25"
31:02 "Passed, or Not Yet Come to Perfection"
31:06 And That's Where "Wallflower" Comes From
31:27 A DAY IN GEORGIAN BATH
31:51 The Season Ran October to May — And Why Winter, Not Summer
32:19 Open Ranges, Coal Fires and Summer Smogs
33:16 Winter Was More Bracing, and Better for You
33:25 Bathing Between Six and Eight
33:41 The King's Bath, the Vanished Queen's Bath, the Cross and the Hot
34:33 Fifteen Minutes, Then Wrapped in Towels
35:01 Carried Back and Put to Bed to Sweat It Out
35:21 Up, Smartened, and Off to Breakfast
35:34 Sally Lunn's, the Bath Bun and the Bath Oliver
36:13 Dressed to See and Be Seen
36:33 THE PUMP ROOM — The 1706 One, Not Today's
37:19 Funded by Gambling and Subscription
37:36 The Pumper, and What His Job Was
37:53 A Promenading Area, Not a Restaurant
38:24 THE ARRIVALS BOOK
38:49 You Could Tell a Great Deal From an Address
38:53 Catherine Morland Checks Up on Mr. Tilney
39:23 Respectable Clergyman, Not the Brigand She'd Hoped For
39:32 Lodging in Milsom Street — Then Only 15 or 20 Years Old
39:58 THE PLEASURE GARDENS
40:04 Harrison's Rooms, 1709 — Later the Lower Rooms
40:34 "Lower" Means Down the Hill, Not Lower Status
40:52 Though Then as Now, Up the Hill Costs More
41:06 Where They Stood — Terrace Walk and Parade Gardens
42:06 A Ballroom, a Card Room and a Tea Room
42:21 HARRISON'S WALKS
42:55 Outdoor Supper Boxes
43:10 Serpentine Paths Down to the River
43:19 Useful for Escaping a Strict Chaperone
43:26 Serenading Musicians, and an Area for Dancing
43:35 WHERE MR. KING INTRODUCES MR. TILNEY
44:15 Sydney Gardens — Coming in the Next Episode
44:45 Shopping, Window Shopping, Afternoon Tea, Dinner
45:16 ENTER JANE AUSTEN
45:32 Why the Rules Outlasted Nash
45:37 Nash Dies in 1761, Aged 86
45:52 Captain Wade — The Immaculate Wade, the Bath Adonis
46:12 Compromised by a Divorce, and a Retreat to Tunbridge Wells
46:46 Jane Would Have Known Harrison's Rooms
46:55 The Experiences She Gives Catherine Morland, She Had Herself
47:13 Working on Northanger Abbey in 1799, Staying With Edward
47:36 The 1706 Pump Room, Extended in the 1730s
48:16 THE NEW PUMP ROOM, 1795
48:42 Built Around the Old One, Which Stayed Open Throughout
48:57 What Jane Knew — And What Post-Dated Nash
49:08 The Upper Rooms Opened 1771, a Decade After His Death
49:24 Nash Knew of the Plan
49:37 Robert Adam, and Pulteney Bridge
49:59 The Rooms of "Augustan Splendor" That Were Never Built
50:36 The Baths Jane Knew
50:53 Queen Square, and the Royal Crescent
51:31 Great Pulteney Street — Which Nash Never Saw
51:45 FINAL THOUGHTS ON BEAU NASH
52:03 "I Don't Believe That He Was Overestimated"
52:17 Without Nash, No Ordered Society for the Season
52:49 THE SORRY END
52:57 It Was the Gambling That Spoiled Everything
53:08 A 1730s Law Banning Numbers in Gambling
53:26 EO — EVENS AND ODDS, A Forerunner of Roulette
53:40 Underpaid by the Inventors, and a Court Case
54:12 People Begin to Distrust Him
54:29 Grave Financial Difficulty
54:36 Downsizing From Sawclose to Juliana Popjoy's House
54:58 His House Is Now Part of the Theatre Royal Entrance
55:06 The Plaque on Juliana's House
55:24 Read Goldsmith, Read Sitwell
55:34 Generous, Good-Natured, Charming, Highly Entertaining
55:51 The Anecdotes Still Came Across Fresh
56:00 What He Wanted for Bath
57:05 "We've Got to Save Something for the Next Episode"
57:07 Wrap-Up & Our Sponsor
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